Business Bureau

Indriya, Aditya Birla Jewellery, on April 16 announced a long-term partnership with actor Krithi Shetty, beginning with its Akshaya Tritiya 2026 campaign, as the brand looks to deepen consumer connect and expand its market presence. The campaign, launched around Akshaya Tritiya, highlights themes of prosperity, continuity and new beginnings, positioning jewellery as an emotional experience rather than a transactional purchase. Krithi Shetty, known for her contemporary yet culturally rooted appeal, is projected as a reflection of the “modern Indriya woman” — confident, expressive and tradition-driven. Set against a festive backdrop, the campaign film shows the actor engaging with temple-inspired jewellery…

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers (ABD), has been awarded ‘Distiller of the Year’ at the 15th Icons of Whisky India Awards 2026, marking a major milestone in its first year of operations. The company, which has built a portfolio of ten brands across categories and expressions within a year, was the only Indian firm to receive the honour alongside six global players. Held in Gurugram, the Icons of Whisky Awards are regarded as a global benchmark for excellence in whisky innovation, craftsmanship, and leadership. The recognition underscores ABD Maestro’s growing…

Hindustan Petroleum Corporation Limited (HPCL) has delivered over 201 lakh LPG cylinders across India between April 1 and 16, underlining robust demand and the critical role of its distributor network in ensuring uninterrupted supply. The company said distributors remain the backbone of its LPG ecosystem, managing inventory, coordinating logistics, and ensuring timely deliveries across urban, semi-urban, and rural markets. With rising booking volumes, distributors have focused on faster stock rotation and efficient coordination with bottling plants and transport teams. HPCL reported supplying over 4.30 lakh 5-kg Free Trade LPG cylinders and more than 22,500 2-kg cylinders, catering to migrant workers…

Turkish Airlines has introduced a refreshed Economy Class catering service for Indian travellers, bringing locally curated menus onboard its Mumbai and Delhi flights from February 1, 2026. The move, part of the airline’s “OneTeam Passionately Turkish” initiative, aims to enhance passenger experience by blending Turkish hospitality with Indian culinary preferences. The airline said the new menus have been developed in collaboration with specialty chefs known for their expertise in regional cuisine. The outbound menu from India includes hot breakfast options such as omelette with tandoori paneer, chana masala with garlic spinach and poori, and banana pancakes. These are complemented by…

With trauma emerging as a leading cause of death and disability in India, healthcare experts have called for a comprehensive approach combining prevention, early intervention, and advanced treatment to address the growing burden. At a press conference titled “Rebuilding Lives: Advancing Trauma Care in India,” clinicians and industry representatives highlighted the dual challenge of road traffic accidents and osteoporosis-related fragility fractures, which together account for a significant share of trauma cases nationwide. India continues to record a high number of road accidents, particularly affecting the young and economically productive population, often resulting in complex injuries such as long bone fractures…

Narayana Schools, West Bengal, has once again set a remarkable benchmark in academic excellence with its phenomenal performance in the CBSE Class X Board Examinations 2026. Leading this remarkable achievement are the Narayana schools state toppers: Naitik Dangi – 498/500 Mohip Bose – 498/500 Baijayanti Banerjee – 498/500 Speaking on this exceptional achievement, Priyanka Mukherjee, CEO, Narayana Group of Schools, West Bengal, said, “We are immensely proud of our students for their outstanding performance. These results are a reflection of their relentless effort, the unwavering support of parents, and the dedication of our educators. At Narayana, we believe in nurturing…

Artificial Intelligence specialists, Generative AI engineers, and digital content creators are among the fastest-growing roles for fresh graduates in India, according to LinkedIn’s latest Grads’ Guide 2026. The report highlights a shifting job landscape where opportunities are expanding beyond traditional technology roles into business and people-centric sectors. The data shows strong demand across functions such as Human Resources, Consulting, Information Technology, Marketing, and Project Management. Among industries, Utilities, Education, Government Administration, Transportation and Logistics, and Energy Technology are emerging as key growth drivers for early career professionals. LinkedIn Career Expert Nirajita Banerjee said young professionals must stay open to unconventional…

Tata Motors Ltd. on Tuesday achieved a major milestone with the rollout of its 10th lakh commercial vehicle from its Lucknow facility, marking over 35 years of operations in Uttar Pradesh. The milestone vehicle, a zero-emission electric bus, signals the company’s push towards cleaner mobility, aligned with India’s net-zero ambitions. The vehicle was flagged off by Yogi Adityanath along with N. Chandrasekaran, in the presence of Deputy Chief Minister Brajesh Pathak and Tata Motors MD & CEO Girish Wagh. Adityanath said the achievement reflects Uttar Pradesh’s industrial potential and its vision of becoming a $1 trillion economy. Established in 1992,…

Vivo India has launched the vivo T5 Pro 5G, expanding its performance-focused Series-T lineup with a device built around power, endurance and gaming performance. The smartphone features vivo’s biggest-ever 9020mAh battery in an ultra-slim 0.825 cm body, supported by 90W FlashCharge that delivers up to 50% charge in 37 minutes. Powered by the Snapdragon 7s Gen 4 processor with an AnTuTu score of 1.2 million, the device supports up to 120FPS gaming and houses a segment-leading 7000 mm vapor chamber cooling system for sustained performance. It sports a 144Hz 1.5K AMOLED display with 5000 nits peak brightness and eye-care features.…

As Poila Boishakh marks the beginning of the Bengali New Year, homes across Bengal are filled with hope, warmth, and renewed optimism. The festival, also known as Bengali New Year, is a time for families to reconnect, reflect, and embrace fresh beginnings. Highlighting the cultural significance of everyday rituals, Tata Tea Gold extended festive greetings, positioning tea as a unifying element in Bengali households. Known for its rich taste and aroma, the brand continues to resonate with Bengal’s discerning tea preferences and remains a popular choice during celebrations. Over the years, Tata Tea Gold has remained closely associated with Bengal’s…