Business - The Purbottar

09 Dec

Shopsy reports festive boom; Tier-3 cities drive growth

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Hypervalue platform Shopsy by Flipkart has reported a strong festive performance this year, driven mainly by Tier 2, 3 and 4 towns where digital shopping continues to expand. According to the company, orders and new customers saw significant growth, with younger consumers showing high participation across categories. Consumers aged between 18 and 34 accounted for almost 80 percent of orders during the festive period, with the 25–34 age group contributing the highest share. The company also said that repeat customer contribution rose to 90 percent, indicating rising trust in value-based e-commerce. In Guwahati and other Northeastern markets, categories such as…

09 Dec

Sony launches AI-powered ILCE-7V mirrorless camera; Guwahati creators eye upgrade

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Sony India has introduced the ILCE-7V, the fifth-generation Alpha 7 full-frame mirrorless camera, equipped with a newly developed partially stacked Exmor RS CMOS sensor and the updated BIONZ XR2 processing engine. The company says the model brings major improvements in autofocus, subject recognition, and video capability, along with AI-assisted tracking and advanced real-time recognition. The camera delivers up to 30% better autofocus accuracy, supported by 759 phase-detection points and nearly full-frame coverage. Sony also unveiled the FE 28-70mm F3.5-5.6 OSS II lens, which supports high-speed continuous shooting. Sony India said the device is designed for professional and advanced creators who…

09 Dec

Bank of Baroda opens new Zonal Office in Guwahati to strengthen North East operations

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Bank of Baroda has inaugurated a new Zonal Office in Guwahati covering the entire North Eastern region, aiming to strengthen its administrative presence and expand banking operations across Assam and neighbouring states. The bank said the move is aligned with its strategy to broaden physical infrastructure in parallel with digital banking initiatives. The new office was inaugurated by the Managing Director and CEO Dr. Debadatta Chand in the presence of senior officials including Executive Director Beena Vaheed and North East Zonal Head Shiba Pada Nayak. Bank of Baroda said the zonal setup will support improved customer service, faster administrative decision-making…

09 Dec

INNOVATION, DESIGN, TECHNOLOGY AND RIDER EXPERIENCES TAKE CENTERSTAGE ON DAY 2 OF TVS MOTOSOUL 5.0

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TVS Motor Company (TVSM) - a leading global automaker in the two and three-wheeler segment – announced major initiatives on Day 2 of TVS MotoSoul 5.0. The company showcased the Aegis Rider Vision AR HUD Helmet, announced a partnership between TVS Racing and MT Helmets, and launched the TVS Racing Offroad Training Academy. The Aegis Rider Vision Helmet represents a significant leap in rider-focused safety innovation. Built on advanced AR technology, it uses spatial anchoring to project essential information such as navigation cues, speed, safety alerts, and notifications, directly into the rider’s line of sight, ensuring uninterrupted focus on the…

09 Dec

TVS Motor Company Showcases Community Spirit and Innovation at MotoSoul 5.0

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TVS Motor Company - a leading global automaker in the two and three wheeler segment – is hosting the fifth edition of its flagship motorcycling festival – TVS MotoSoul - drawing over 8,000 riders from around the world to celebrate the joy of riding. This vibrant gathering showcases new motorcycles, custom builds, and immersive experiences that capture the essence of motorcycling culture. In its fifth year, MotoSoul is witnessing significant participation from enthusiasts across the globe reinforcing its standing in the industry as one of the most eagerly awaited automotive events. Key highlights this year include the debut of the…

08 Dec

Manasi Joshi sets sights on World Championship Gold as intense 2026 season nears

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Para-badminton star Manasi Joshi is preparing for one of the busiest competitive cycles of her career, with her eyes firmly set on winning gold at the upcoming World Championships. Speaking at the Godrej Industries Assistive Tech Conference, she said reclaiming the title she won in 2019 remains her top priority as she heads into a demanding 2026 season. Joshi, who has received her official selection letter, confirmed that she has qualified in singles, doubles and mixed doubles; a feat she described as a matter of pride. Her recent performances include medals from tournaments in Japan, Australia and Indonesia. She acknowledged…

08 Dec

Renault launches ‘Discovery Days’ nationwide; Guwahati customers invited to explore new Triber & Kiger

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Renault India has announced the nationwide rollout of its flagship customer engagement campaign, ‘Discovery Days’, inviting buyers to experience the new Triber and new Kiger across all dealerships in India. The 13-day initiative will run from December 10 to December 22, 2025, offering immersive showroom activities and exclusive benefits. Designed as a festive, interactive experience, Discovery Days will transform Renault dealerships into carnival-like spaces where visitors can enjoy themed games, demonstrations, and personalised interactions with Renault’s product specialists. Car buyers will also have access to a range of lucrative offers, including 0% interest financing, a 50% waiver on processing fees,…

08 Dec

Maruti Suzuki expands EV charging network, boost northeast connectivity through Siliguri corridor

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Maruti Suzuki has announced a major step toward building a unified EV charging ecosystem in India by signing collaboration agreements with 13 leading Charge Point Operators (CPOs). The new platform will allow EV owners to access home and public charging, discover charging locations and make seamless digital payments — all through a single application. The gateway city to the Northeast, the initiative is expected to significantly strengthen long-distance EV travel. With rising EV adoption among urban commuters and inter-state travellers moving through the Siliguri Corridor, the availability of new fast-charging points will improve reliability along national highways leading to Assam,…

08 Dec

Isuzu Motors India announces nationwide ‘ISUZU I-Care Winter Camp’ for its range of ISUZU D-MAX Pick-ups and SUVs

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In a constant endeavour to reaffirm ISUZU’s commitment to provide best service and ownership experience, Isuzu Motors India has conducted a nation-wide ‘ISUZU I-Care Winter Camp’ for its range of ISUZU D-MAX Pick-ups and SUVs. This service camp is aimed at offering customers exciting benefits and preventive maintenance checks for a hassle-free driving experience during the season across the country. An initiative of ‘ISUZU Care’, the Winter camp will be organised across all ISUZU authorised dealer service outlets, between 08th - 13th December 2025 (both days inclusive). During this period, customers can also avail special offers & benefits for their…

08 Dec

Kolkata students join India’s AI wave as Solve for Tomorrow 2025 spotlights social impact innovation

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AI-driven problem-solving is becoming central to India’s youth innovation journey, and this year’s Samsung Solve for Tomorrow (SFT) 2025, held in collaboration with IIT Delhi, showcased how students nationwide are using artificial intelligence to build safer and more inclusive communities. The theme for this year, “AI for a Safer, Smarter and Inclusive Bharat,” attracted thousands of young innovators designing real-world, socially impactful solutions. Student teams presented ideas ranging from AI-based surveillance systems and women’s safety applications to smart meters and wearable navigation tools for the visually impaired. Teams such as Chakravyuh, Error 404, Passionate Problem Solver, Sicario, and Percevia stood…