Business - The Purbottar

16 Feb

Nihar Naturals launches ‘Fit Chul, Hit Chul’ campaign, blends music and haircare to engage consumers

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Marico Limited has launched a new digital campaign for Nihar Naturals Hair Oil titled “Fit Chul, Hit Chul,” unveiling an original music track aimed at promoting healthy hair through a culturally rooted, youth-focused approach. Inspired by West Bengal’s musical heritage, the campaign highlights hair fitness as a symbol of confidence, self-expression, and modern lifestyle, reinforcing Nihar Naturals’ leadership as the number one hair oil brand in eastern India. The track, composed by regional artists Mrinmay MS and Shreya Basu, is supported by influencer-led promotions and celebrity brand ambassador Rukmini Maitra to drive engagement across reels and short-video platforms. According to…

16 Feb

Cardiology expert highlights laser that melts plaques in heart vessels

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During a recent conclave in Guwahati, cardiac specialists showcased a laser-based treatment that vaporizes obstructions in heart blood vessels. The technique, known as laser therapy, is a minimally invasive procedure which involves guiding a thin, specialized catheter through the artery to the site of the blockage. The catheter emits controlled bursts of high-energy laser light that melts away the blockage from within. Once upon a time, treating blocked heart arteries meant open surgery, visible scars and long recovery periods. Today, doctors use bursts of laser light to clear plaque buildup -- a transformation that shows just how far heart care…

14 Feb

General Mills India announces the inauguration of a new manufacturing facility in Nashik

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General Mills India, part of General Mills Inc., a U.S.-based Fortune 500 food company, has announced the inauguration of a new manufacturing facility in Nashik, Maharashtra. The new, state-of-the-art plant marks a significant expansion of the company's manufacturing footprint in India and reinforces its long-term commitment to serving the fast-growing food and bakery sector in India. General Mills invested approximately INR 100 crore to build this plant, and it serves as the company’s second manufacturing facility in Nashik. The facility has been built using advanced manufacturing technologies and global quality standards, with a strong focus on food safety, high quality,…

14 Feb

HP launches new DeskJet Printer range for home users in India

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Technology company HP Inc. has launched a new range of DeskJet All-in-One (AiO) printers in India, targeting students, parents, and professionals seeking affordable and easy home printing solutions. The new lineup spans HP DeskJet, HP DeskJet Ink Advantage, and HP DeskJet Ultra Ink Advantage series, offering plug-and-play printing, scanning, and copying with low-cost inks and dual-band self-healing Wi-Fi connectivity. The printers deliver printing speeds of up to 7.5 pages per minute (ppm) in black and 5.5 ppm in colour, while the DeskJet Ink Advantage 4388 offers up to 8.5 ppm and includes an automatic document feeder. All models feature a…

14 Feb

Couple rises to top leadership ranks in Oriflame India, turns shared dreams into success story

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A couple’s journey from modest beginnings to national recognition in the direct-selling industry is drawing attention as a story of perseverance, partnership, and ambition. Shanyo Horam and her husband Worchinan Kasar have emerged among the Top 13 Leaders in Oriflame India, achieving significant professional milestones through years of sustained effort. Shanyo, who grew up in a small village with limited opportunities, had to discontinue her formal education early to support her family. Determined to achieve financial independence and stability, she worked in various roles before being introduced to Oriflame in 2011 by her aunt. The company’s social-selling model and structured…

13 Feb

Truecaller community blocks nearly 1,200 crore spam calls in India in 2025

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India witnessed an unprecedented surge in unwanted digital communication in 2025, with more than 4,168 crore spam calls identified nationwide, according to Truecaller’s latest India Insights Report 2025. The report revealed that the Truecaller community successfully blocked about 1,189 crore unwanted calls, preventing millions of users from potential scams, time loss, and financial fraud. The study further noted that around 770 crore fraudulent calls impersonating banks, government agencies, payment platforms, and major brands were detected during the year. Spam messaging also remained a major concern, with over 12,903 crore spam SMS identified, particularly rising during the second half of 2025.…

13 Feb

Tata Motors secures record 70,000-vehicle order in Indonesia to boost rural logistics

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PT Tata Motors Distribusi Indonesia, a wholly owned indirect subsidiary of Tata Motors Limited, has secured its largest international commercial vehicle order, signing an agreement to supply 70,000 vehicles for deployment across Indonesia. The fleet will support agricultural logistics, including farm-to-market transportation and regional goods movement aimed at strengthening rural connectivity and food supply chains. Under the agreement, Tata Motors will supply 35,000 units each of the Tata Yodha pick-up and the Ultra T.7 truck to Indonesia’s state-owned enterprise PT Agrinas Pangan Nusantara. The vehicles will be deployed through agricultural cooperatives under the Koperasi Desa and Kelurahan Merah Putih Project,…

13 Feb

Turkish Airlines carries 7.6 million passengers in January, cargo traffic jumps 18.8%

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Turkish Airlines reported strong traffic growth for January 2026, carrying 7.6 million passengers, supported by a 10% increase in passenger capacity measured in available seat kilometers (ASK) compared to the same period last year. The airline recorded an overall load factor of 84%, with international load factor at 83.7% and domestic load factor at 87.5%. The number of international-to-international passengers rose 10.8%, increasing from 2.8 million in January 2025 to 3.1 million this year. Capacity also expanded significantly, with ASK reaching 23.7 billion compared to 21.5 billion in the previous year. Cargo and mail traffic showed robust growth, rising 18.8%…

13 Feb

Kenvue unveils dual hydration strategy with ORSL and eRZL brands in India

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Kenvue has strengthened its presence in India’s hydration segment by announcing a dual-brand strategy featuring ORSL and the newly introduced eRZL, aimed at addressing both diarrheal dehydration and everyday hydration needs. The company said the move supports its “Double Power for Complete Hydration” approach as dehydration continues to emerge as a major public health concern. Under the strategy, ORSL will serve as the company’s oral rehydration salts (ORS) portfolio based on the World Health Organization formula, available in ready-to-drink and powder formats to manage diarrheal dehydration. Meanwhile, effective January 2026, eRZL becomes the new brand name for the company’s electrolyte…

13 Feb

Bajaj General Insurance launches ‘NRInsure’ add-on with 35% premium discount for NRIs

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Bajaj General Insurance Limited has launched ‘NRInsure’, a new add-on to its flagship retail health insurance product, My Health Care Plan (MHCP), offering a 35% discount on the base premium for Non-Resident Indians (NRIs) and Overseas Citizens of India (OCIs). The initiative aims to address the long-standing requirement of Indians living abroad who wish to maintain health insurance coverage in India. The add-on can be selected at the time of purchasing a new MHCP policy. Eligible customers can avail the discount by declaring their NRI or OCI status and submitting prescribed documents. While the discount applies to the base premium,…