13
Mar
India’s iconic beverage brand Rasna has launched Rasna Nutri+, a nutrition-enriched powder concentrate, marking what the company calls a major push into the growing health drinks segment while retaining its signature taste. Developed by Rasna’s R&D division, the new product blends traditional refreshment with added vitamins and minerals aimed at meeting the wellness needs of modern Indian families. The launch comes as India’s health drinks market, valued at USD 9 billion in 2024, is projected to grow at 11–12% CAGR over the next decade. Rasna Nutri+ is positioned to tap this demand for functional beverages enriched with nutrients. As part…
