Business - The Purbottar

13 Jul

Coca-Cola banks on football fandom with ‘The Lost Voices’ campaign during FIFA World Cup

Business BureauBusiness

Coca-Cola has rolled out its nationwide marketing campaign, “The Lost Voices”, leveraging India’s passionate football fan base to strengthen consumer engagement during the FIFA World Cup season. Launched under the company’s global “Feel It All” platform, the campaign transforms the real, hoarse voices of devoted football supporters into the voice of Coca-Cola’s social media campaign, reinforcing the beverage giant’s long-standing association with FIFA® and its strategy of connecting with consumers through culturally relevant experiences. The campaign highlights the enthusiasm of football fans across Kerala, Goa, Assam and West Bengal, where millions passionately support international teams despite India not having featured…

13 Jul

Tata Motors drives passenger mobility expansion with next-generation bus portfolio

Business BureauBusiness

Tata Motors reinforced its leadership in the commercial passenger vehicle segment by unveiling its next-generation mobility portfolio at Prawaas 5.0, launching the new Ultra Prime and StarbusPrime range of buses alongside a comprehensive lineup of CNG and electric mobility solutions. The move reflects the company's strategic focus on strengthening its presence across school, staff, tourism, intercity, intracity and last-mile transportation markets. The expanded portfolio includes the LPO 1620 CNG, Ultra Prime LPO 412, Ultra Skool 9/9 EV, Magic EV, Winger Plus and the Ultra Prime RE Concept. The new bus range offers refreshed styling, enhanced interiors, improved ride quality and…

13 Jul

Will Petrol and LPG Prices Increase? Iran Conflict Sparks Fresh Concerns Over Fuel Costs

anuprova EditorBusiness

The escalating conflict involving Iran has reignited concerns over a possible rise in fuel and LPG prices, as global crude oil markets react to growing geopolitical uncertainty. Experts warn that any prolonged disruption in the Middle East, a region that accounts for a significant share of global oil production and exports, could lead to higher crude prices, increasing the likelihood of costlier petrol, diesel, and cooking gas for consumers. India, which imports more than 80 percent of its crude oil requirements, remains particularly vulnerable to fluctuations in international oil prices. While domestic fuel prices are influenced by several factors, including…

11 Jul

WhatsApp unveils Meta Business Agent to boost AI-powered customer engagement

Business BureauBusiness

WhatsApp has announced the launch of Meta Business Agent, an artificial intelligence-powered solution designed to help businesses engage with customers and manage operations round the clock, at the third edition of its annual Business Summit in Mumbai. The company also introduced the Meta Business Agent Platform for large enterprises, enabling them to build, customise and deploy AI-powered business agents at scale.Meta Business Agent is designed to deliver faster and more personalised customer experiences by answering business-specific queries, recommending products, booking appointments, qualifying leads, escalating conversations to human support when required and helping businesses close sales. The AI tool also provides…

11 Jul

B. Borooah College launches integrated teacher education programme from 2026–27

Business BureauBusiness

B. Borooah College (Autonomous) will introduce the four-year Integrated Teacher Education Programme (ITEP) from the 2026–27 academic session, enabling students to earn both an undergraduate degree and a Bachelor of Education qualification through a single integrated course. The programme, to be conducted in partnership with Government Banikanta College of Teacher Education, will offer B.A. B.Ed. and B.Sc. B.Ed. dual-degree courses in line with ongoing national reforms in teacher education. The integrated programme will allow students to complete both qualifications within four years, reducing the duration by one academic year compared to pursuing the degrees separately. Graduates will be eligible to…

10 Jul

Kolkata affordable housing demand stays resilient as Aadhar Housing Finance launches PMAY camps

Business BureauBusiness

Kolkata's affordable housing market continued to show resilience in the first quarter of 2026, with residential sales rising 5 per cent year-on-year despite a broader slowdown across India's major housing markets. According to Aadhar Housing Finance Ltd., the city recorded sales of 4,043 residential units during the January-March quarter, supported by its status as one of the country's most affordable housing markets and an EMI-to-income ratio of 22 per cent. The sustained demand from first-time homebuyers, middle-income households and self-employed individuals has also strengthened the need for accessible housing finance. Against this backdrop, Aadhar Housing Finance will organisePradhanMantriAwasYojana (PMAY) Spot…

10 Jul

SBI Funds Management IPO to open on July 14 with price band of Rs 545–574 per share

Business BureauBusiness

SBI Funds Management Ltd has announced that its maiden initial public offering (IPO) will open for public subscription on July 14 and close on July 16, with a price band fixed at Rs 545 to Rs 574 per equity share of face value Re 1. The anchor investor bidding will take place on July 13. Investors can bid for a minimum of 26 equity shares and in multiples of 26 thereafter. The IPO is entirely an offer-for-sale (OFS) of up to 203.71 million equity shares, with the total issue size estimated at around Rs 11,102 crore at the lower end…

10 Jul

BharathCloud launches ‘Badal’ mascot to boost sovereign AI cloud outreach

Business BureauBusiness

BharathCloud, an Indian sovereign AI cloud service provider has unveiled 'Badal', its first-ever brand mascot, as part of its strategy to make cloud and artificial intelligence (AI) technologies more accessible and relatable for businesses, institutions, start-ups and government organisations across the country. The company said the mascot symbolises sovereignty, trust, security and the spirit of Made in India, while simplifying conversations around cloud infrastructure and AI. The launch comes as BharathCloud expands its customer base and strategic partnerships across multiple sectors. "Cloud technology, including infrastructure, should never feel intimidating. With Badal, we are bringing a human face to BharathCloud and…

10 Jul

Dreame expands robotic vacuum range in India with affordable L50 series

Business BureauBusiness

Dreame Technology has expanded its smart home portfolio in India with the launch of two new robotic vacuum cleaners—the Dreame L50 Plus and Dreame L50—targeting consumers seeking advanced home cleaning solutions at competitive prices. The products are priced at Rs 34,999 and Rs 27,999, respectively, and are available from July 6 through Amazon India and the company's official website. The new L50 Series features Dreame's 25,000Pa Vormax™ suction technology, dual-rotary mop pads with MopExtend™ technology, and a 10.5mm intelligent mop lift that automatically raises the mop pads while cleaning carpets. The devices also offer intelligent navigation, obstacle avoidance, anti-tangle brush…

10 Jul

IIMA Ventures and SAP open applications for second North East Growth Lab cohort

Business BureauBusiness

IIMA Ventures, in partnership with SAP has launched the second cohort of the North East Growth Lab (NEGL), inviting applications from 25 high-potential startups and social enterprises across Northeast India to accelerate innovation and enterprise growth. The programme is open to entrepreneurs from Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura working in sectors such as agriculture, food processing, climate, livelihoods, biotechnology, financial inclusion and deep technology. Selected ventures will receive mentorship, strategic guidance, investor access, market linkages and capacity-building support to help scale their businesses. The latest cohort builds on the success of previous editions, which have…