Business - The Purbottar

21 Mar

TVS iQube campaign goes big, targets mass reach as ‘India’s Favourite Family EV’

Business BureauBusiness

TVS Motor Company has launched a new nationwide campaign for its flagship electric scooter, TVS iQube, positioning it as “India’s Favourite Family EV” while marking one of its biggest television pushes to date. The campaign highlights the strong emotional connect built with over 8.5 lakh families across the country and underscores the brand’s growing role in India’s electric mobility journey. With a high-impact rollout, the campaign will feature across major platforms including the IPL and films, aiming to reach a wide and diverse audience. TVS Motor said the campaign reflects its focus on customer-driven innovation and everyday usability. The campaign…

20 Mar

CDSL–KPMG report pushes data-driven overhaul of India’s securities market with ‘3C’ framework

Business BureauBusiness

Central Depository Services (India) Limited (CDSL), in collaboration with KPMG in India, has released the third edition of its “Reimagine” thought leadership report, calling for a data-led transformation of India’s securities market. Titled “Reimagine: Securities Market through Data Synergy,” the report introduces a Creation–Control–Culture (3C) framework to strengthen governance, innovation, and transparency across the ecosystem. The report stresses that “data risk is market risk” and proposes a structured approach to build shared data infrastructure, strengthen cyber safeguards, and promote responsible data practices. It also suggests a central regulatory operating model to improve interoperability, align regulatory expectations, and enhance investor protection…

20 Mar

Flipkart Group CFO Sriram Venkataraman Steps Down as E-commerce Giant Prepares for Public Listing

anuprova EditorBusiness

In a major executive transition that has caught the attention of the global financial and tech sectors, Sriram Venkataraman, the Group Chief Financial Officer of Flipkart, has resigned from his position. This high-profile departure comes at a critical juncture for the Walmart-owned e-commerce leader, as it actively scales its operations and streamlines its internal structures in anticipation of a much-awaited Initial Public Offering (IPO). Venkataraman, a seasoned finance veteran who has been a pillar of Flipkart’s leadership for several years, played an instrumental role in navigating the company through complex funding rounds, strategic acquisitions, and the integration of diverse business…

20 Mar

Gujarat Revives Mundra Power Deal, Boosting India’s Coal Supply Push

nanika EditorBusiness

Gujarat has approved a revised long-term power supply agreement with Tata Power, paving the way for the resumption of operations at the company’s 4-gigawatt Mundra plant. The decision is seen as a strategic step toward strengthening India’s energy security ahead of the high-demand summer season.The Mundra plant, which relies on imported coal, had remained non-operational for the past six months. This followed the withdrawal of a government provision that earlier compensated power producers for the higher costs of imported coal. Without that support, operations became financially unviable, leading to a temporary shutdown.The newly approved agreement offers a fresh lifeline to…

20 Mar

Ai+ Smartphone announces strategic IPL partnership with Mumbai Indians, KKR

Business BureauBusiness

Ai+ Smartphone today announced its onboarding as the Official Smartphone Partner for two leading IPL franchises; Mumbai Indians and Kolkata Knight Riders for the upcoming T20 season, marking a key step in its brand expansion strategy. The partnership places Ai+ Smartphone at the centre of one of India’s most powerful cultural platforms, enabling direct engagement with millions of cricket fans. As part of the collaboration, the company will offer exclusive fan experiences including player meet-and-greet opportunities, match tickets, signed merchandise, and access to exclusive player content captured on Ai+ devices. Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum…

20 Mar

Strong Financial Discipline and Health Awareness Drive East India’s Retirement Preparedness

Business BureauBusiness

Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd., has announced the East Zone findings of the fifth edition of its flagship India Retirement Index Study (IRIS 5.0), conducted in partnership with Kantar. The study reaffirms East India’s leadership in retirement preparedness, with the region recording the highest index score of 52, surpassing the national average of 48. The findings highlight strong performance across financial and health preparedness. The Financial Preparedness Index remains stable at 52, the highest among all regions, reflecting disciplined investment habits, with nearly 75% of respondents already investing for retirement. Early planning…

20 Mar

Turkish Airlines expands UK network, launches London Stansted flights as third London gateway

Business BureauBusiness

Turkish Airlines has expanded its footprint in the United Kingdom by adding London Stansted Airport as its third gateway in the capital, after London Heathrow and London Gatwick. The new service, operated with 15 weekly flights, strengthens the airline’s presence in one of its key strategic markets. With this addition, the airline now serves six destinations in the UK — London Heathrow, London Gatwick, Birmingham, Manchester, Edinburgh, and London Stansted. Combined with Dublin, Turkish Airlines’ total weekly frequencies across the UK and Ireland will reach 168 during the summer schedule. The move further enhances connectivity to its global network spanning…

19 Mar

BHIM-Dhoni partnership signals trust-led push in India’s expanding digital payments economy

Business BureauBusiness

NPCI BHIM Services Limited’s (NBSL) decision to appoint former India captain Mahendra Singh Dhoni as brand ambassador reflects a calibrated strategy to deepen trust and drive the next phase of growth in India’s digital payments ecosystem. As BHIM approaches a decade of operations, the platform is repositioning itself beyond a functional payments interface to a preference-led product in an increasingly competitive UPI market. The choice of Dhoni—widely associated with consistency, discipline, and reliability—aligns with BHIM’s emphasis on building long-term user confidence, particularly as digital transactions expand across diverse socio-economic segments. NBSL MD & CEO Lalitha Nataraj indicated that the focus…

19 Mar

ISUZU rolls out nationwide pre-summer service camp from March 23

Business BureauBusiness

Isuzu Motors India has announced a nationwide ‘ISUZU I-Care Pre-Summer Camp’, aimed at enhancing customer service experience and ensuring vehicle readiness ahead of the summer season. The service initiative will be conducted across all authorised ISUZU dealer service outlets from March 23 to March 28, 2026. The camp, part of the company’s ‘ISUZU Care’ programme, will cover ISUZU D-MAX pick-ups and SUVs, offering preventive maintenance checks along with special service benefits for customers. The initiative is designed to provide a hassle-free driving experience during peak summer conditions, with a focus on vehicle performance and safety. The service camp will be…

18 Mar

Air India and Air India Express begin operations from Guwahati’s new Terminal 2

Business BureauBusiness

Air India and Air India Express have started operations from the newly opened Terminal 2 at Lokpriya Gopinath Bordoloi International Airport in Guwahati, marking an important step in improving air connectivity in the region.The first Air India flight to arrive at the new terminal was AI 879 from Delhi. The same aircraft later departed as AI 880, becoming the airline’s first outbound flight from Terminal 2. Soon after, Air India Express also began its services from the new terminal with flight IX 1517 arriving from Kolkata, which then continued its journey to Imphal. At present, Air India operates two daily…