Best Agrolife Ltd. conducted a retailers’ training programme at Arambagh in the Tarkeshwar Territory, SB-1, West Bengal, bringing together 60 agri-input retailers for technical learning, product training and market engagement. A key highlight of the programme was the launch of MIDCOTIN™, the company’s latest solution for the paddy segment.
The training focused on strengthening retailers’ technical expertise, product positioning and understanding of modern crop protection and agronomic practices. The Best Agrolife team shared product details, features and positioning strategies for MIDCOTIN™, highlighting its intended role in addressing challenges faced by paddy growers and supporting crop performance and farm productivity.
In Arambagh, the programme provided retailers with insights into regional crop trends, farmer requirements and approaches to promoting value-based agricultural solutions. The participation of 60 retailers also highlighted the importance of strengthening retailer networks in a key paddy-growing market and improving access to crop protection products.
Mr Molay Kumar Koley, Zonal Sales Manager – West Bengal, spoke on knowledge-driven retail partnerships, market development and retailer empowerment, while Mr Gobinda Mukherjee, Territory Sales Manager – Tarkeshwar, shared field-level perspectives on crop trends and farmer needs.
Best Agrolife said such training initiatives form part of its efforts to strengthen channel partnerships, support farmers and expand access to innovative agricultural solutions.