Swiggy Dineout has rebranded its flagship Great Indian Restaurant Festival (GIRF) as The Great Indian Ravi Festival, featuring actor and BJP MP Ravi Kishan as the face of this year’s campaign. The festival, themed “Discount Followsss My Brothaaaar”, is being held from September 14 to October 24, offering discounts of up to 50% at more than 57,000 restaurants across 84-plus cities in India.
The campaign also offers an additional 10% instant discount for HDFC Bank cardholders and 10% back as DineCash on every booking made through Dineout. Participating outlets include cafes, pubs, bars, luxury dining establishments and family restaurants, with brands such as Good Flippin’ Burgers, Punjab Grill, YouMee, One 8 Commune, Mainland China, Paradise Biryani and Absolute Barbecues taking part.
In Kolkata, one of the established dining markets included in the festival, the campaign brings the offer-led dining promotion to a city known for its diverse restaurant and food culture. The festival’s Kolkata participation places local cafes, restaurants and other dining destinations within the wider national Dineout promotion, although Swiggy has not provided city-specific participation or sales figures.
Dhruvish Thakkar, AVP Marketing and Revenue, Swiggy Dineout, said the company decided to build the latest edition around Ravi Kishan’s growing popularity across social media.
The campaign will be promoted through digital, social, creator platforms and in-app storytelling on Dineout.