09
Jul
Rasna has strengthened its presence in India's fast-growing ready-to-drink (RTD) beverage segment with the nationwide launch of its Jumpin 1-litre Tetra Pak carton, targeting an estimated Rs 1,000 crore premium fruit nectar market. The family-size pack, priced at Rs 110, is fortified with 10 vitamins and minerals and will be available through modern retail, e-commerce, quick-commerce platforms and other retail channels across the country. The new range, available in Litchi, Mixed Fruit and Orange variants, complements Rasna's existing 125 ml and 200 ml packs. Manufactured in India under the 'Make in India' initiative using Tetra Pak packaging, the beverages are…
