24
Aug
Norton Motorcycles’ flagship superbike, the Norton Manx R, has won the Bronze award at the 2026 International Design Excellence Awards (IDEA), becoming the first production combustion-engined sports motorcycle to receive the recognition. The Manx R was honoured in the Automotive and Transportation category at the awards organised by the Industrial Designers Society of America. The award was received by Darren McNeill, Head of Marketing at Norton US, during the IDEA Ceremony and Gala in Pasadena, California. Designed under Norton’s new Resurgence strategy, the Manx R adopts a reductive design approach, moving away from aggressive winglets, excessive creases and racing graphics.…
