04
Jun
Mogu Mogu, the pioneer of the snackable drink category, has launched its latest global campaign in India, targeting Generation Z consumers with a message that encourages them to “chew through” awkward real-life situations instead of looking for a digital-style skip button. Titled “Wanna Skip? You Gotta Chew”, the campaign went live across India on June 1 and is built around common awkward moments identified through research conducted by Thailand-based beverage company SAPPE, the parent company of Mogu Mogu. The campaign highlights scenarios such as uncomfortable eye contact with strangers, being the only single person on a couples’ trip, and disappointing…
