Business Bureau

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HECTOR Storm Series enters the premium SUV market with a sharper design proposition

HECTOR Storm Series enters the premium SUV market with a sharper design proposition

JSW MG Motor India has expanded its HECTOR portfolio with the launch of the limited-edition HECTOR STORM Series, comprising the HECTOR BLACKSTORM and HECTOR SNOWSTORM, priced at ₹19,99,800 (ex-showroom) each. Both five-seater editions are powered by a 1.5-litre turbocharged petrol engine producing 143 PS and 250 Nm of torque, paired with a CVT transmission. From a market perspective, the BLACKSTORM targets buyers seeking an all-black SUV, while the SNOWSTORM combines a Pearl White exterior with a Starry Black roof. Both models feature the new Storm Hex grille, bumper garnishes, Aura Storm Blade alloys with red brake calipers, dark chrome elements,…
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JSW MG Motor India launches HECTOR Storm Series at ₹19.99 lakh

JSW MG Motor India launches HECTOR Storm Series at ₹19.99 lakh

JSW MG Motor India has launched the limited-edition HECTOR STORM Series, comprising the BLACKSTORM and SNOWSTORM, priced at ₹19,99,800 (ex-showroom) each. The five-seater SUVs are powered by a 1.5-litre turbocharged petrol engine producing 143 PS and 250 Nm of torque, paired with a CVT transmission. The BLACKSTORM gets an all-black exterior, while the SNOWSTORM features a Pearl White body with a Starry Black roof. Both editions feature a Storm Hex grille, bumper garnishes, Aura Storm Blade alloys with red brake calipers, dark chrome accents, piano-black roof rails and smoked connected tail lamps. The cabins get Nimbus Black interiors, all-black leather…
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Flipkart kicks off Big Billion Days 2026 with nationwide festive operations

Flipkart kicks off Big Billion Days 2026 with nationwide festive operations

Flipkart has kicked off the 13th edition of The Big Billion Days (TBBD) 2026 at its Bengaluru campus, bringing together employees and senior leaders ahead of the country’s major festive shopping season. Flipkart Group CEO Kalyan Krishnamurthy said more than 1.4 million sellers are preparing to reach millions of customers through the company’s supply chain network, with the festival expanding digital commerce opportunities for small businesses and consumers in smaller towns. Senior executives including Ravi Iyer, Seema Nair, Sakait Chaudhary, Balaji Thiagarajan, Hemant Badri and Rajneesh Kumar attended the launch event. Actor Aneet Padda also joined the celebrations. Hemant Badri,…
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Indriya unveils ‘Festival of Love’ Diwali campaign with Aditi Rao Hydari and Siddharth

Indriya unveils ‘Festival of Love’ Diwali campaign with Aditi Rao Hydari and Siddharth

Indriya, the jewellery brand from the Aditya Birla Group, has unveiled its Diwali campaign ‘Festival of Love’, featuring actors Aditi Rao Hydari and Siddharth, highlighting moments of affection, togetherness and personal connection amid the festive celebrations. Rooted in Indriya’s ‘Us in We’ philosophy, the campaign film follows Aditi and Siddharth as they prepare to host friends for Diwali. The film captures their playful exchanges and intimate moments during the festive preparations, culminating in a gesture that prompts their friends to ask, “Aaj Diwali haiya Valentine’s Day?” The campaign also marks the launch of Padmika, Indriya’s new festive jewellery collection crafted…
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Sprite launches ‘Truth & Spice’ digital series blending celebrity, food and challenges

Sprite launches ‘Truth & Spice’ digital series blending celebrity, food and challenges

Sprite, Coca-Cola’s lemon-lime flavoured beverage brand, has launched ‘Sprite Truth & Spice’, an eight-episode digital entertainment series that combines celebrity pairings, spicy food, challenges and candid conversations. Marking Sprite’s first foray into the game-show format, the series draws on India’s affinity for spicy food and authentic conversations. The episodes feature personalities including comedian Aaditya Kulshreshth, popularly known as Kullu, travel creator Larissa D’sa, digital creator Shreya Kalra with Rishabh Jaiswal, cricketer Arshdeep Singh with Samreen Kaur, music producer and singer-songwriter Garv Taneja with Nandini Nayal, actors Shantanu Maheshwari and Shruti Sinha, Varun Sood and Vihaan Samat, stand-up comedians Swati Sachdeva…
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ABD enters premium whisky segment with ‘The Indian Edit’ launch in Assam

ABD enters premium whisky segment with ‘The Indian Edit’ launch in Assam

Allied Blenders and Distillers Limited (ABD), one of India’s leading spirits companies, has launched its premium whisky brand ‘The Indian Edit’ in Assam, targeting the growing demand for premium and differentiated spirits among contemporary Indian consumers. The company said the whisky blends Indian malt and grain spirits with fine Scotch malts, offering notes of vanilla, caramel and gentle oak, along with warmth, richness and a long finish. The brand has been positioned around the idea of modern Indian identity and consumers’ growing confidence in shaping traditions into a distinct personal expression. The packaging incorporates Indian cultural references, including regional languages…
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Godrej Consumer Products opens new manufacturing facility in Indonesia with Rs 250-crore investment

Godrej Consumer Products opens new manufacturing facility in Indonesia with Rs 250-crore investment

Godrej Consumer Products Limited (GCPL) has strengthened its manufacturing presence in Indonesia with the inauguration of the first phase of a new facility at the Kendal Special Economic Zone, as part of an IDR 500 billion (approximately Rs 250 crore) investment. Godrej Consumer Products Indonesia (GCPI), which has operated in Indonesia since 2010, said the business has grown 4.5 times, with brands including HIT, Stella, Mitu and NYU reaching around one in four Indonesian households. The first phase covers 2.5 hectares of the company’s 5.5-hectare Kendal site and will focus on household insecticides, catering to domestic demand and exports. GCPL…
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Mivi One 5G hits Flipkart with festive price starting at ₹11,999

Mivi One 5G hits Flipkart with festive price starting at ₹11,999

Homegrown consumer technology brand MIVI has entered the smartphone market with the launch of its first handset, the Mivi One 5G, which will go on sale exclusively on Flipkart during the Big Billion Days festive sale. The smartphone will be available at an effective price of ₹11,999 for the 4GB RAM + 128GB storage variant, while the 6GB + 128GB and 8GB + 128GB variants will be priced at ₹13,499 and ₹14,999, respectively. The prices include applicable bank/UPI offers and are subject to Flipkart and partner-bank terms. Early access begins at midnight on October 8 for eligible Flipkart Plus, VIP…
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Mivi One 5G hits Flipkart sale at ₹11,999 during Big Billion Days

Mivi One 5G hits Flipkart sale at ₹11,999 during Big Billion Days

Homegrown consumer technology brand Mivi has launched sales of its first smartphone, the Mivi One 5G, exclusively on Flipkart during the Big Billion Days festive sale, with effective prices starting at ₹11,999. Early access begins at midnight on October 8 for eligible Flipkart Plus, VIP and Black members and eligible cardholders, while open access starts October 9. The smartphone is priced at ₹11,999 for the 4GB+128GB variant, ₹13,499 for the 6GB+128GB model and ₹14,999 for the 8GB+128GB version, including applicable bank/UPI offers. The original prices are ₹14,999, ₹15,999 and ₹16,999, respectively. Mivi One 5G is powered by the 4nm Qualcomm…
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Bandhan Mutual Fund takes ‘BattisWali Smile’ campaign beyond payday happiness

Bandhan Mutual Fund takes ‘BattisWali Smile’ campaign beyond payday happiness

Kolkata, October 7, 2026: Bandhan Mutual Fund has launched ‘BattisWali Smile’, a new film under its Salary Wala Plan campaign, using humour and a familiar payday emotion to simplify the concept of Systematic Withdrawal Plans (SWPs). The campaign builds on the universal feeling associated with receiving money regularly, regardless of whether an individual is salaried, self-employed, a business owner or retired. The film revolves around the humorous idea that “32 comes after 31”, with the ‘32nd’ representing the smile that follows a salary credit. The campaign positions SWPs as a way of creating regular cash flow from investments, while the…
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