Business Bureau

For a brand that has been part of Indian households for decades, staying relevant to a generation that scrolls past traditional advertising is becoming a different kind of business challenge. Zandu Balm, from Emami Ltd, is addressing it with #UndoWithZandu, a campaign that turns tech neck, screen-time headaches, doomscrolling fatigue, burnout, overthinking and even situationship drama into Gen Z’s everyday “peedas”. At the heart of the campaign is “Peedaland”, a surreal world where young consumers confront these modern discomforts before a lead character helps them “undo” their peeda with Zandu. Targeting the 16-28 age group, the campaign builds on Zandu’s…

ITC Ltd.’s Sunrise Spices has launched Sunrise Fish Narasingha Pat Masala in Assam, aiming to simplify the preparation of the traditional Assamese fish dish while retaining its distinctive regional flavour and aroma. Fish Narasingha Pat, widely enjoyed in Assamese households, is traditionally prepared using fresh Narasingha leaves, which are ground and combined with spices. The process can be time-consuming and may result in variations in taste and consistency, while the limited availability and shelf life of fresh leaves can add to the challenge. According to the company, the new masala combines the signature aroma, vibrant green colour and earthy flavour…

Maruti Suzuki India has introduced the new Baleno premium hatchback with a refreshed design, Level 2 Advanced Driver Assistance System (ADAS) and segment-first ventilated front seats, as the company looks to strengthen its presence in the premium hatchback market. Bookings for the new Baleno are open at Rs 11,000, with prices starting at Rs 6.09 lakh (ex-showroom, Bengaluru). The new model features an updated NEXWave grille, sculpted front bumper, chrome-finished fender garnish and NEXTre LED DRLs. It is offered in seven colour options, including the new Enigmatic Teal shade. Safety upgrades include radar- and camera-based Level 2 ADAS with functions…

Tata AIG General Insurance Company Limited, the Lead Insurer for Nagaland under the Insurance Regulatory and Development Authority of India’s (IRDAI) State Insurance Plan (SIP), participated in the first State-Level Insurance Committee (SLIC) meeting held in the State. Chaired by Shri Kesonyu Yhome, IAS, Finance Commissioner, Government of Nagaland, the meeting brought together officials from IRDAI, Tata AIG, Government Departments and insurance companies to discuss measures to strengthen insurance penetration and bridge the insurance protection gap across Nagaland. Shri Yhome highlighted the high vulnerability of the State to various natural calamities, the high- seismicity and landslide prone conditions requiring adequate…

Personal lending in India is undergoing a structural shift as younger and affluent borrowers increasingly use credit as a planned financial tool rather than only as a source of emergency funding. The trend is being driven by experience-led spending, greater financial awareness and the growing adoption of artificial intelligence (AI)-based underwriting by banks. Amit Pathak, Business Head – Personal Loans at Kotak Mahindra Bank, said changing borrower behaviour and AI-led underwriting are reshaping the personal lending market, with customers seeking faster, seamless and flexible access to credit while banks strengthen risk assessment and fraud detection. Younger consumers, including Gen Z…

Homegrown consumer technology brand Mivi will enter India’s smartphone market with the launch of its first handset, Mivi One, on September 24, 2026. The smartphone will be sold exclusively through Flipkart and will feature a Qualcomm Snapdragon 5G mobile platform. Mivi said the device has been developed with Indian consumer use cases in mind, combining performance, design and value. The company, which has a decade-long presence in personal and home audio products including true wireless earbuds, headphones, speakers and soundbars, will manufacture Mivi One at its Hyderabad facility. The entry marks an expansion of Mivi’s India-focused research, engineering and manufacturing…

Tata Consultancy Services (TCS), in partnership with the Department of Electronics, IT & BT, Government of Karnataka, has announced the 27th edition of the TCS Rural IT Quiz, aimed at promoting technology awareness among students from smaller towns and districts across India. The quiz, an integral part of Bengaluru Tech Summit 2026, is open to students of Classes 8 to 12, excluding schools located within city corporation limits. The competition will feature online tests, virtual quiz rounds and in-person competitions. Recognised by the Limca Book of Records as India’s first IT quiz for rural students, the programme covers artificial intelligence,…

The Tata Trusts are in receipt of the Ld. Charity Commissioner’s Order, Maharashtra State, Mumbai, dated 2nd September 2026, disposing off a complaint received from Mr. Vijay Singh, Trustee, Navajbai Ratan Tata Trust (NRTT), vide email dated 10th June, 2026 which sought an inquiry into the transfer of 833 shares of Tata Sons Private Limited from NRTT to Mr. Naval H. Tata in 1989. The Tata Trusts stand vindicated in their assertion that the allegations relating to the transfer of shares were baseless, unsubstantiated, and malafide. These were undertaken as part of a wilful, malicious and orchestrated campaign which had, as its…

Sony India has launched the RX10 V, the fifth-generation model in its RX10 series of all-in-one cameras, targeting photography enthusiasts with a combination of long-range zoom, AI-powered autofocus and high-speed shooting capabilities. The camera features a 1.0-type stacked Exmor RS CMOS sensor with approximately 20.1 effective megapixels and a ZEISS Vario-Sonnar T* 24-600mm F2.4-4.0 lens offering 25x optical zoom. Its AI-powered Real-time Recognition AF can identify and track humans, animals, birds, insects, cars, trains and aircraft, while the camera can shoot at up to 30 frames per second with full AF/AE tracking. The RX10 V also supports 4K 120p video…