Business - The Purbottar

27 Mar

Mountain Dew Ice campaign with Hrithik Roshan

editor0 CommentsBusinessHrithik Roshan, MOUNTAIN DEW, PEPSICO

The refreshing, lemon juice-based fizzy beverage offering by PepsiCo India, new Mountain Dew Ice launched its first-ever TV campaign in India. The Mountain Dew Ice TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Mountain Dew Ice will be available in single/multiple serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms. The campaign, featuring Bollywood superstar and brand ambassador Hrithik Roshan, offers the proposition of ‘Har chunauti hogi paar, bas chahiye jeetne ki Aag aur Thanda Dimaag’ and encourages one to embrace the spirit of adventure and keep a calm mind as they…

27 Mar

Bada Business initiates countrywide programme

editor0 CommentsBusinessBADA BUSINESS, EDTECH

Bada Business, one of India’s fastest growing EdTech startupshas partnered 11071 ‘Solopreneurs’ as its Independent Business Consultants (IBCs) as part of its countrywide expansionary drive. West Bengal, a major market for Bada Business, currently has 415 such distribution agents working across the state. The startup is planning to take its IBC network up to 1,00,000 by next year, a drive that will create employment opportunities for young professionals in Tier II and III cities. Bada Business Founder CEO Dr Vivek Bindra disclosed this at an educational lecture. It was attended by about 500 people including entrepreneurs, wantepreneurs and students.The IBCs…

27 Mar

Kailasahar to Khowai NH208

editor0 CommentsBusinessJICA, NH208

Under Japan International Cooperation Agency’s (JICA) funded North East Road Network Connectivity Improvement Project Phase 4,the foundation stone laying ceremony for NH208 from Kailasahar to Khowai, was virtually held.Prime Minister of India Shri Narendra Modi and Governor of TripuraShri Ramesh BaisSarbanandaattended the programme. The 80km long NH208 from Kailasahar to Khowaisection is implemented by National Highways Infrastructure Development Corporation (NHIDCL)with financial support by Government of Japan, amounting to JPY 14,926 million (approximately Rs 982 crore)as part of the regional connectivity improvement in the North Eastern States. Once the road is completed, traveling time between Kaliashar and Khowai will be drastically…

27 Mar

Online Awareness Workshop on EMF Radiation

editor0 CommentsBusinessassam lsa, DoT

The Assam Licence Service Area (LSA) unit of Department of Telecommunications (DoT) organised an ‘Awareness Workshop on EMF Radiation’ in Karimganj, in the Barak Valley region, on 9March. The session was organised as part of DoT’s public advocacy programme to dispel myths around EMF radiation and address unfounded fears of citizens by presenting credible scientific evidence. The workshop was attended by government officials, general public, residents’ associations, students, doctors, telecom service providers, infrastructure providers and other officials. Among the key speakers and others present at the event on virtual modewere Amit Mishra, Sr DDG, DoT, Assam LSA, Shri S. K.…

27 Mar

RLG Clean to Green campaign to touch 1.8-Mnpeople

editor0 CommentsBusinessclean to green, Godrej, havells, itel, RLG, tecno, videojet, videotex

A leading global service provider of comprehensive reverse logistics solutions, Reverse Logistics Group (RLG)launched its flagship campaign ‘Clean to Green’ in May 2020 and will be running till March 2021. The campaign aimed at creating awareness and sensitizing consumers on responsible disposal of electronics and safe practices for recycling by partnering with responsible organizations. RLG’s Clean to Green campaign saw great success over the last 3 years, reached people in 25 states & 6 UT’s, outreaching stakeholders in the sphere of Schools, College, RWA’s, Office Clusters, Retailers, Bulk Consumers and Informal Sector. A total of 2,210 activities were conducted across…

27 Mar

Amway launches #thefutureofequals campaign

editor0 CommentsBusinessamway, choose to challenge

Amway India, one of the country’s leading FMCG direct selling companies, is commemorating Women’s month with a gamut of women-centric programs across India. This is inline with the 2021theme of International Women’s Day#ChooseToChallenge. Corresponding to the global theme which signifies that a, ‘challenged world is an alert world, and challenge leads to change’ Amway aims to unleash women entrepreneurship by providing them with the right platform to explore their true potential. In the East Region, the company has announced the #thefutureofequals campaign, which aims to Encourage, Enable and Empower the women entrepreneurs at Amway.The campaign encourages all women leaders to…

27 Mar

OPPO F19 Pro+ 5G price starts at Rs 25,990

editor0 CommentsBusinessAmazon, f19 pro, Flipkart, OPPO

After a successful launch of the F 19 Pro Series on 8March,OPPOannounced the sale of the F19 Pro+5G and F19 Pro,starting 17March.The F19 Pro+ 5G boasts of AI Highlight Portrait Video, Smart 5G, 50W Flash Charge and OPPO’s proprietary System Performance Optimizer. The ultra-thin phone sports dimensions of 7.8mm x 73.4mm x 160.1mm, and is also Ultra-Lightweight at about 173g. The One-Piece Quad Camera at the back is covered by a single piece of Gorilla Glass 5 which keeps it elegant and smooth to touch. Streaming videos, playing games in FHD can’t get clearer than on the 2400 x 1080…

27 Mar

OPPO launches F19 Pro series and OPPO Band Style

editor0 CommentsBusiness5G, f19 pro, OPPO, oppo band style

The leading global smart device brand, OPPO launched F19 Pro Series smartphones - F19 Pro+ 5G and F19 Pro. OPPO also unveiled the OPPO Band Style that fits perfectlyas the ideal health and exercise companion. The OPPO F19 Pro+ 5G smartphone features a 48 MP Quad Camera, 8MP Wide Angle Camera, 2MP Portrait Mono Cameras and 2MP Macro Mono Camera. The premium features such as the AI Scene Enhancement 2.0, Dynamic Bokeh, and Night Plus work together to automatically capture clearer, beautiful photos and videos. There are features like AI Night Flare Portrait, AI Color Portrait, AI Beautification 2.0, Ultra…

27 Mar

Ayurvedic toothpaste – Colgate for Diabetics

editor0 CommentsBusinesscolgate palmolive, oral care

Colgate-Palmolive (India) Limited launched a special toothpaste for people for diabetes - Colgate for Diabetics. This toothpaste aims to bring attention to the bidirectional link between Diabetes management and Oral Health management. It provides an effective solution for oral health problems faced by diabetics. To study the link between Diabetes and Oral Health, Research Society for the Study of Diabetes in India (RSSDI) and Indian Society of Periodontology (ISP) have come together. This study revealed that the right oral care solutions, in addition to lifestyle changes, are crucial in overall diabetes management. Colgate-Palmolive India, as the leading oral care brand…

27 Mar

Global reveal of Skoda Kushaq

editor0 CommentsBusinesskushaq, skoda, suv

Under the lead responsibility of Škoda Auto, Volkswagen Group is investing one billion euros in its model campaign on the Indian subcontinent to strengthen the presence of Škoda and Volkswagen there for the long term.With the global reveal of the brand-new Kushaq, Škoda will target the mid-size SUV segment in India. Škoda Kushaq is the first production car as part of the India 2.0 project. The Škoda Kushaq is based on the MQB-A0-IN, a variant of the modular MQB platform specially adapted by Škoda for the Indian market. Available with a choice of powerful yet efficient TSI engines and boasting a…