Elara Technologies has unveiled its new brand, REA India which reflects the name of parent company REA Group Ltd, a leading digital real estate company headquartered in Melbourne, Australia. From now onwards Within the REA Group structure, REA India will continue to operate as a separate organisation under the ongoing leadership of Dhruv Agarwala, co-founder and CEO, along with the current leadership team.
REA Group first invested in REA India (formerly Elara Technologies Pte Ltd) in 2017, becoming the majority 61% shareholder in 2020 with a subsidiary of US-based News Corp being the remaining substantial shareholder. News Corp is also the majority shareholder in REA Group. REA Group CEO, Owen Wilson commented, “The residential real estate market in India presents enormous growth opportunities on the back of rapid digital adoption. Leveraging the combined talent and expertise of REA Group and REA India, we have an exciting roadmap, fuelled by the delivery of highly personalised consumer experiences, to become the clear number one digital real estate business in India,”
