Business - The Purbottar

21 Jul

Royal Enfield upgrades Classic 350 with new rider-focused features to strengthen market appeal

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Royal Enfield has introduced the 2026 Classic 350 with new comfort and convenience features, as the mid-size motorcycle maker looks to further strengthen the appeal of one of its best-selling models in the competitive 250cc–750cc segment. The updated Classic 350 now comes equipped with an Assist and Slipper Clutch across all dual-channel variants, offering lighter clutch action for easier operation during city commutes and long-distance touring. The feature also enables smoother upshifts and downshifts, enhancing rider comfort and confidence across varied riding conditions. In another practical upgrade, the motorcycle now features a USB Type-C fast charging port, allowing riders to…

21 Jul

Ultraviolette launches cashback scheme to encourage shift to electric two-wheelers

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Electric vehicle manufacturer Ultraviolette on Wednesday announced a nationwide customer incentive programme aimed at encouraging petrol-powered two-wheeler owners to switch to electric mobility amid rising fuel costs. The company has launched its 'Kill the Petrol Bill' programme, under which customers purchasing the Ultraviolette F77 or X-47 electric motorcycles can receive cashback based on the distance covered by their existing petrol-powered two-wheelers over the past two years. Under the scheme, riders will receive ₹1 cashback for every kilometre ridden, with benefits of up to ₹30,000. For instance, a customer who has travelled 20,000 km in the last two years will be…

21 Jul

India launches new skilling initiatives on World Youth Skills Day

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The Ministry of Skill Development and Entrepreneurship (MSDE) on Wednesday unveiled a series of initiatives aimed at strengthening India's future-ready skilling ecosystem during the World Youth Skills Day 2026 celebrations at KaushalBhawan in New Delhi. Addressing the event, Union Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Minister of State for Education, Shri Jayant Chaudhary, stressed the importance of continuous learning, innovation and adaptability, saying India's youth must be equipped for both current and future employment opportunities. The Minister launched the IndiaSkills Competition 2026–27 Guidelines, opening registrations for the flagship competition across 63 industry-relevant skill categories on…

21 Jul

Home Credit India to acquire Varthana Finance to expand education lending business

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Home Credit India, a part of TVS VENU, has entered into an agreement to acquire a 100 per cent stake in Varthana Finance Private Limited through an all-cash transaction, subject to regulatory approvals, including clearance from the Reserve Bank of India (RBI), and customary closing conditions. The proposed acquisition is aimed at strengthening TVS VENU's financial services portfolio by expanding into the secured and longer-tenure education finance segment. TVS VENU said the acquisition aligns with its long-term strategy of building high-quality financial services businesses catering to India's evolving credit requirements. Varthana, known for its specialised education-finance franchise, will complement the…

21 Jul

Sunfeast Marie Light launches ‘Surya Vardaan’ campaign to boost Vitamin D awareness at Puri Rath Yatra

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Sunfeast Marie Light has launched the second edition of its ‘Surya Vardaan’ initiative at the Puri Rath Yatra to raise awareness about Vitamin D deficiency, a condition that continues to affect millions of Indians despite the country receiving abundant sunshine. The campaign is built around the brand’s long-standing association with the Sun and its proposition of the “Goodness of Vitamin D”. Held during one of Odisha’s largest cultural gatherings, the initiative carried the message, “Har Kiran Mein Chhupa Hai Vitamin D Ka Vardaan,” encouraging devotees and families to understand their Vitamin D requirements. At the event, Surya Sahayaks engaged with…

21 Jul

Kargil Vijay Diwas2026: Rajnath Singh flags off Shaurya Vijay Yatra from National War Memorial

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Defence Minister Rajnath Singh on Tuesday flagged off the 13-day ‘Shaurya Vijay Yatra’ from the National War Memorial in New Delhi as part of the nationwide commemoration of Kargil Vijay Diwas 2026. Held under the motto ‘One Ride, One Nation, One Salute’, the 1,900-km expedition features 28 riders, including serving and retired defence personnel and next of kin of Kargil martyrs, travelling on Jawa and Yezdi motorcycles to the Kargil War Memorial in Dras, Ladakh. The yatra will conclude on July 26 after passing through the Chandimandir, Rezang La and Leh War Memorials. The expedition is carrying sacred soil from…

21 Jul

Successful entrepreneurs urged to mentor next generation at NIESBUD alumni meet

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Union Minister of State (Independent Charge) for Skill Development & Entrepreneurship and Minister of State for Education, Shri Jayant Chaudhary, on Wednesday called on successful entrepreneurs to become mentors for aspiring founders, saying they have a vital role in strengthening India's entrepreneurial ecosystem. He was addressing the first-ever Alumni Connect of the National Institute for Entrepreneurship and Small Business Development (NIESBUD), organised under the Ministry of Skill Development and Entrepreneurship (MSDE) at the institute's Noida campus. Chaudhary said entrepreneurship thrives on continuous learning and collaboration, urging alumni to share their experiences, build partnerships and inspire future entrepreneurs. During the event,…

21 Jul

International Jawa-Yezdi Day draws over 7,500 riders across India in global celebration

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International Jawa-Yezdi Day (IJYD) marked its 24th edition on July 12, bringing together more than 7,500 riders across over 150 cities in India in one of the world's longest-running rider-led motorcycle celebrations. The annual event, observed on the second Sunday of July, also witnessed participation from more than 40 enthusiast communities and riders across 11 countries through rides, community gatherings and digital engagements. What began as a grassroots initiative by Jawa and Yezdi owners has evolved into a global tradition celebrating motorcycling heritage, community spirit and the enduring legacy of the iconic motorcycle brands. Vintage Jawa and Yezdi motorcycles shared…

21 Jul

Nissan unveils TEKTON as flagship C-SUV to accelerate India growth strategy

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Nissan Motor India Private Limited (NMIPL) has unveiled the all-new TEKTON, a premium C-SUV positioned as a cornerstone of its India resurgence strategy, with introductory prices starting at Rs 10.49 lakh for the T160 Manual Transmission range and Rs 14.99 lakh for the T280 Manual Transmission and T280 DCT variants. The launch marks Nissan's second product introduction in India in 2026 and strengthens its presence in one of the country's fastest-growing passenger vehicle segments. Manufactured at Nissan's Chennai facility under the company's "One Car, One World" philosophy, the TEKTON will cater to the domestic market while being exported to regions…

21 Jul

Cognizant expands AI workforce with 15,000 Frontier-certified professionals

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IT services major Cognizant has announced plans to significantly expand its AI-focused talent pool by creating 5,000 Frontier Certified Engineers and 10,000 Frontier Business Operators, as it seeks to help enterprises convert artificial intelligence investments into measurable business outcomes. The Nasdaq-listed company said its first deployment-ready cohort will be available by the fourth quarter of 2026, supported by direct hiring of AI-native talent from universities in the US and other global markets. The company said the initiative is aimed at addressing what it describes as a $4.5 trillion gap between AI's potential and the value enterprises are currently able to…