30
Dec
The International Cricket Council (ICC) and Coca-Cola have announced an eight-year global partnership, covering ICC World events in all three formats until the end of 2031. The official signing ceremony which took place at ICC’s Headquarters marked a historic milestone for the partnership and demonstrated Coca-Cola's commitment to sports. This eight-year partnership as a Global Partner of the ICC, confirmed the collaboration as one of the longest-ever associations formed by the ICC with a single brand, spanning a total timeline of 13 years (2019 - 2031). ICC Chief Commercial Officer, Anurag Dahiya said: “This partnership not only celebrates our sport’s…
