The International Cricket Council (ICC) and Coca-Cola have announced an eight-year global partnership, covering ICC World events in all three formats until the end of 2031. The official signing ceremony which took place at ICC’s Headquarters marked a historic milestone for the partnership and demonstrated Coca-Cola’s commitment to sports.
This eight-year partnership as a Global Partner of the ICC, confirmed the collaboration as one of the longest-ever associations formed by the ICC with a single brand, spanning a total timeline of 13 years (2019 – 2031). ICC Chief Commercial Officer, Anurag Dahiya said: “This partnership not only celebrates our sport’s expansion but also promises innovative opportunities to enhance our fans’ experience worldwide.” Fiurther Bradford Ross, VP Global Sports and Entertainment Marketing & Partnerships at The Coca-Cola Company, stated, “We endeavor to continue to delightconsumers with our diverse portfolio and create unique experiences for fans.”
The Coca-Cola Company is set to become exclusive non-alcoholic beverage partners for all major international cricket events, including the ICC Cricket World Cups, ICC T20 World Cups, and ICC Champions Trophies, until the end of 2031. The partnership will include major international events every year and a World Test Championship Final every two years.
