Business - The Purbottar

02 Oct

TAFE asserts rightful ownership of the Massey Ferguson brand in India

Business BureauBusiness

Since its inception in 1960, TAFE has produced, built, and nurtured the Massey Ferguson brand, offering a wide product portfolio of over 500 models in India on the back of strong indigenous R&D and quality control. With a total annual production of over 180,000 tractors, over 100,000 Massey Ferguson are produced by TAFE in India, with over 3 million satisfied customers in its fold. TAFE and Massey Ferguson are synonymous in India. TAFE is the second largest producer of tractors in India and the third largest in the world, having established a reputation for itself for its reliability in quality,…

02 Oct

BASIC Home Loan raises $10.6 million in series B funding to expand reach

Business BureauBusiness

BASIC Home Loan, a leading fintech platform for mortgage distribution, has secured $10.6 million in a Series B funding round led by Bertelsmann India Investments. The investment will fuel the company's growth and expansion into new markets. BASIC plans to use the fresh capital to broaden its market presence, develop its lending portfolio, and enhance its technological capabilities. The company aims to make homeownership more accessible for millions of people across tier 2 and 3 cities in India. Since its inception, BASIC has helped nearly 2.5 lakh families in 650+ districts to own their homes and has indirectly employed 15,000…

02 Oct

Johnson’s Baby launches new campaign with Kapoor duo to highlight baby skin protection

Business BureauBusiness

Johnson's® Baby, a leading name in baby skincare, launched its latest television campaign, "Irresistible Cheeks," under the broader umbrella of "Protection Pehle Din Se" (Protection from Day One). Featuring Bollywood celebrities Anil Kapoor and his daughter Sonam Kapoor, the campaign emphasizes the importance of protecting a baby's delicate skin from the very beginning. The heartwarming film, conceptualized by DDB Mudra and produced by Flirting Vision, captures a playful interaction between a doting grandfather (Anil Kapoor) and his adorable grandchild. The story unfolds from the baby's perspective, showcasing their playful resistance to having their "irresistible cheeks" pulled by grandpa. Sonam Kapoor…

02 Oct

Vodafone Idea partners with Nokia to enhance network security

Business BureauBusiness

Vodafone Idea has teamed up with Nokia to deploy the NetGuard Endpoint Detection and Response (EDR) system. This initiative aims to protect Vodafone Idea’s consumer and enterprise subscribers across India from escalating cyber threats and security vulnerabilities. NetGuard EDR, a cutting-edge threat detection suite, will be integrated into Vodafone Idea’s core network. This system offers real-time, automated monitoring, enabling swift detection and mitigation of endpoint-related security incidents. By minimizing security gaps, reducing the need for extensive testing, and optimizing operational costs, NetGuard EDR ensures continuous service availability and performance across the entire Operational Technology (OT) network. Jagbir Singh, Chief Technology…

01 Oct

Adani Airports to inflation Rs 1,950 crore via NCDs

editorBusiness, News

Mumbai Adani Airport Holdings is raising Rs 1,950 crore through non-convertible debentures (NCDs) with the primary objective of providing inter-company loans to various airports, including Ahmedabad, Lucknow, Mangalore, Jaipur, Guwahati and Thiruvananthapuram.The NCDs with a coupon rate of 9.35% per annum will primarily cover payments made to the Airports Authority of India relating to prior period regulatory assets approved by the Airports Economic Regulatory Authority of India (AERA).The NCDs have received A+/Stable rating from both India Ratings and Crisil Ratings. Axis Bank and Trust Investment Advisors Pvt are the organisers of the issue which will open on September 30, 2024…

01 Oct

Toyota Kirloskar Motor pioneers greener future on World Environment Health Day

Business BureauBusiness

Marking the World Environment Health Day, Toyota Kirloskar Motor (TKM) has reaffirmed its long-standing commitment to environmental sustainability. Over the years, TKM has consciously adopted sustainable business practices and transforming from a carmaker to a mobility company. Keeping with its principle of ‘Respect for the Planet’, Toyota globally announced the ‘Toyota Environmental Challenge 2050’ (TEC 2050) in October 2015, comprising six environmental challenges. The first set of 3 challenges focuses on achieving carbon neutrality from our products, and its entire value chain including the manufacturing activities. The latter 3 challenges aim to create a net positive impact. Aligning with the…

01 Oct

MS Dhoni Signature Collection: A platinum tribute to greatness

Business BureauBusiness

Platinum Guild International (PGI) has launched the MS Dhoni Signature Collection, encapsulating the essence of the cricketing legend's inspiring journey and values. This exclusive line features exquisite pieces cast in 95% platinum, reflecting Dhoni’s unmatched style and character. Each design narrates a story of determination, self-belief, and courage, celebrating qualities that define Dhoni. The collection showcases five standout pieces, including the Platinum Grid Bracelet and the Platinum Bold Links Bracelet, all bearing Dhoni’s signature. Crafted to endure the test of time, these pieces are perfect for men who value strength and elegance in their accessories.Vaishali Banerjee, Managing Director of PGI…

01 Oct

Glenmark and API launch “National BP Screening Day” to combat hypertension among youth

Business BureauBusiness

Glenmark Pharmaceuticals Limited, in collaboration with the Association of Physicians of India (API), has launched the “Take Charge @ 18” initiative, marking the 18th of every month as “National BP Screening Day.” This campaign aims to raise awareness about the importance of early blood pressure monitoring, starting at age 18. The launch event at the Gateway of India featured an innovative 3D video projection that engaged over 100,000 healthcare professionals through live streaming. Glenmark's ambitious goal is to educate 10 crore Indians about hypertension, a growing concern among the youth, with an ICMR study indicating a 35.5% prevalence of the…

01 Oct

Flipkart’s Big Billion Days 2024: A festival of joy for millions of Indian shoppers

Business BureauBusiness

Flipkart, India’s homegrown e-commerce marketplace, launched the 11th edition of its highly anticipated The Big Billion Days (TBBD) 2024 on September 27, with early access beginning on September 26 for Flipkart VIP and Plus customers. Over 33 crore user visits were recorded on Flipkart during Early Access and Day 1 combined, reflecting festive enthusiasm from shoppers from across India. Early trends suggest a promising festive season ahead, with growing demand being observed across mobiles, food & nutrition, and grooming categories. Speaking on the 11th edition of The Big Billion Days, Harsh Chaudhary, Vice President, Growth, Flipkart, said, "Every year, the…

01 Oct

Flipkart launches ‘Flipkart Reset for Business’ to boost refurbished product market

Business BureauBusiness

Flipkart, India’s homegrown ecommerce marketplace’s group company, has announced ‘Flipkart Reset for Business’, a dedicated mobile app designed to empower small and big sellers of refurbished products across the country to reach last-mile customers. The platform offers a user-friendly interface for a hassle-free experience with a vast selection of quality-assured refurbished smartphones and accessories. It aims to empower a wider network of sellers with an organized refurbished products market, promote the use of refurbished products, and contribute to building a more sustainable circular economy. Flipkart Reset for Business offers quality and warranty benefits and a wide selection of refurbished phones…