Business - The Purbottar

19 Jul

Jimmy Shergill becomes the face of human mobile devices’ new campaign for HMD 105 & 110

Business BureauBusiness

Human Mobile Devices (HMD) has launched a new campaign featuring acclaimed actor Jimmy Shergill for their HMD 105 and HMD 110 feature phones. Shergill, known for his roles in Hindi and Punjabi cinema, headlines the 'Khoob Chalega' campaign, which spans out-of-home (OOH), social media, and digital platforms. HMD's collaboration with Shergill underscores their commitment to providing reliable and innovative communication devices. Ravi Kunwar, VP of HMD India and APAC, expressed enthusiasm about the partnership, stating, "Jimmy's strong, resilient, and relatable persona perfectly embodies the spirit of our feature phones, which are designed to be durable, dependable, and accessible to the…

19 Jul

Singhania Quest+ announces ‘Go Coderz’

Business BureauBusiness

Singhania Quest+, in collaboration with the World Book of Records (London, UK), has launched 'Go Coderz,’ India’s first and largest national coding competition aimed at school students. This pioneering event aligns with the New Education Policy (NEP), which integrates coding into the education system, and targets students from grades 3 to 10. The competition promises a grand prize: the Gautam Singhania Coding Scholarship worth ₹1 lakh. An impressive 15,000+ registrations have already been recorded, and the event anticipates participation from 50,000+ students across 100+ schools in 25+ cities by the registration deadline on 15 August 2024. Registered participants will receive…

18 Jul

Tech aspirants in West Bengal thrive with Masai School’s innovative model

Business BureauBusiness

Masai School, renowned for bridging the gap between skills and opportunities, has celebrated five years of transforming lives with its outcome-driven education model. With over 5,000 students achieving their dreams and 6,000 currently enrolled, the institute continues to unlock the human potential across India. Prateek Shukla, CEO and Co-founder of Masai School, emphasized their mission, stating, "We aim to sharpen skills and unlock potential with assured outcomes. Our goal is to transform the education ecosystem by collaborating with established firms to expand opportunities for our students." Success stories like that of Debobrota Haldar from Sundarbans, West Bengal, highlight Masai's impact.…

18 Jul

Yuva Sur Sartaj 2024: Dedhia Music Foundation launches premier talent hunt for Hindustani classical musicians

Business BureauBusiness

Dedhia Music Foundation (DMF) has launched Yuva Sur Sartaj 2024, a groundbreaking initiative aimed at discovering and nurturing young talent in Hindustani Classical Music across India. Founded by Aatish Dedhia, CEO of Zycus, DMF is dedicated to promoting and preserving India’s rich musical heritage. Yuva Sur Sartaj 2024 provides a prestigious platform for aspiring Hindustani Classical musicians aged between 15 to 30 years. The competition will be judged by renowned artists including Kaushiki Chakraborty, Rahul Deshpande, and Sanjeev Abhyankar, esteemed figures in the realm of Indian Classical Music."This initiative seeks to bring the spotlight back to our country's cultural roots…

18 Jul

Tizu Zunki river development to boost Nagaland’s economy and connectivity

Business BureauBusiness

In a major push towards harnessing the waterways of Nagaland for economic development, Union Minister of Ports, Shipping & Waterways, Sarbananda Sonowal, announced significant initiatives during a Stakeholder’s Conference held here today. The Chief Minister of Nagaland, Neiphiu Rio, joined Sonowal to declare the development of the Tizu Zunki River (National Waterways 101) and the Doyang River Lake to enhance cargo, passenger transport, and tourism. The Inland Waterways Authority of India (IWAI) and the Nagaland Department of Transportation will conduct a detailed feasibility study for the Tizu Zunki River to enable navigation. IWAI will also provide technical assistance to develop…

17 Jul

Canara Robeco launches balanced advantage fund; new fund offer opens July 12

Business BureauBusiness

Canara Robeco Mutual Fund, India’s second oldest asset manager, announced the launch of its Canara Robeco Balanced Advantage Fund, an open-ended dynamic asset allocation fund aimed at optimizing market gains while minimizing risks. The New Fund Offer (NFO) will be open from July 12 to July 26, 2024. The fund, which will allocate at least 65% to equities to benefit from equity taxation, also invests in debt and money market instruments to cushion against market volatility. CEO Rajnish Narula highlighted the fund's objective to dynamically adjust exposure to equities and debt, targeting long-term capital appreciation and income generation.The asset allocation…

17 Jul

XAT 2025 registration opens; gateway to premier management institutes

Business BureauBusiness

The Xavier Aptitude Test (XAT), a cornerstone of India's MBA entrance exams, has announced the commencement of registrations for its 2025 edition, beginning July 15th, 2024. This pivotal exam serves as a crucial gateway to esteemed management institutes across the country, empowering aspirants for success in the dynamic business realm. In a notable surge from previous years, the 2024 edition saw a record-breaking 135,000 registrations, underscoring XAT's growing prominence among MBA aspirants. Known for its rigorous evaluation of aptitude, logical reasoning, language proficiency, and decision-making skills, XAT stands out for its comprehensive assessment criteria.Dr. Rahul Shukla, Convenor Admissions of XAT,…

17 Jul

Škoda Auto India teases bold new compact SUV design

Business BureauBusiness

Škoda Auto India continues to build anticipation for its upcoming compact SUV, offering a second glimpse into its futuristic design. Set to debut globally in 2025, this new vehicle marks Škoda's entry into India's competitive sub 4-metre SUV segment.Based on the robust MQB-A0-IN platform, shared with its successful Kushaq and Slavia models, Škoda's compact SUV promises the agility and comfort of a larger vehicle within a compact footprint. Petr Janeba, Brand Director of Škoda Auto India, highlighted the significance of this release: "Our new compact SUV embodies Škoda's commitment to deliver European technology tailored for Indian roads. It will combine…

17 Jul

Godrej Consumer Products announces India’s first indigenously developed mosquito repellent molecule

Business BureauBusiness

In a landmark achievement for India's scientific community, Godrej Consumer Products Ltd (GCPL) has introduced 'Renofluthrin,' the nation's first indigenously developed and patented mosquito repellent molecule. This innovative molecule, featured in the new Goodknight Flash liquid vapouriser, promises to be twice as effective as any other formulation currently available in the market. Renofluthrin has undergone rigorous testing and received approval from the Central Insecticide Board and Registration Committee (CIB&RC), ensuring its efficacy and safety. This breakthrough comes as India faces increasing reliance on illegal and unregistered Chinese mosquito repellent molecules, highlighting the importance of self-reliance in combating mosquito-borne diseases.The introduction…

17 Jul

Hisense eyes market leadership in India with extensive expansion strategy

Business BureauBusiness

Hisense, a global powerhouse in consumer electronics and appliances, has announced an ambitious plan to expand its footprint in India, particularly targeting the eastern region. This strategic move includes bolstering its retail network and introducing a diverse range of premium products such as televisions and air conditioners.The company aims to collaborate closely with key retail and distribution partners to offer consumers cutting-edge technology products at competitive prices. This initiative underscores Hisense's commitment to capitalizing on growth opportunities in eastern India and becoming a preferred brand choice for consumers."We have aggressive channel expansion plans in India aimed at capturing significant market…