06
Aug
Essilor®, a global leader in eyewear, has launched a new campaign featuring Indian cricket star Virat Kohli, spotlighting its advanced lens solutions—Eyezen® and Varilux®. The campaign aims to enhance brand visibility and educate consumers about the benefits of these products. The first phase of the campaign showcases Eyezen®, designed for individuals frequently using digital devices. The promotional film highlights the strain caused by prolonged screen time, with Kohli himself advocating for Eyezen® lenses. These lenses are crafted to alleviate digital eye strain and filter harmful blue-violet light, providing both comfort and protection. In the second phase, Kohli promotes Varilux®, progressive…
