Business - The Purbottar

27 Apr

PEDIGREE ropes in cricketer Jemimah Rodrigues for new pet nutrition campaign

Business BureauBusiness

PEDIGREE has launched a new digital-first campaign in India featuring Indian cricketer Jemimah Rodrigues to promote its gravy-based dog food range as a complete everyday meal for pets. The campaign, announced by Mars Incorporated on April 25, focuses on encouraging pet parents to shift towards nutrition-led feeding choices for dogs. The campaign highlights PEDIGREE Gravy as a balanced meal option backed by research from the Waltham Petcare Science Institute. According to the company, the product offers complete nutrition and contains protein equivalent to eight chicken livers when fed as recommended. The campaign films use cricket-themed storytelling to showcase the bond…

26 Apr

HPCL expands low-cost LPG access with rising demand for 5 Kg, 2 Kg cylinders

Business BureauBusiness

Hindustan Petroleum Corporation Limited has reported a sharp rise in demand for its smaller Free Trade LPG (FTL) cylinders, as the company expands affordable clean energy access across urban, semi-urban and strategic defence communities in India. The company said it supplied more than 6.48 lakh 5 Kg LPG cylinders and over 25,000 2 Kg cylinders between April 1 and April 24, 2026. HPCL said the smaller cylinders are designed to reduce upfront costs for consumers such as migrant workers, daily wage earners, roadside vendors and low-income households. According to the company, the smaller LPG formats are also helping improve access…

25 Apr

SEBI Chief Highlights Digital Evolution: How AI and Instant Settlement are Redefining India’s Financial Markets

anuprova EditorBusiness

The Chairperson of the Securities and Exchange Board of India (SEBI) has underscored a fundamental shift in the nation’s capital markets, declaring that technology is no longer just a tool but the primary architect of modern trading, distribution, and financial advice. Speaking at a major industry summit on Saturday, the market regulator emphasized that the integration of Artificial Intelligence (AI) and Machine Learning has revolutionized risk management and market surveillance, allowing for the detection of manipulative patterns in real-time. This technological leap is most evident in the successful implementation of the T+0 and instantaneous settlement cycles, which have significantly enhanced…

25 Apr

Skill push for border villages gains pace under vibrant villages programme

Business BureauBusiness

The Ministry of Skill Development and Entrepreneurship (MSDE) has intensified efforts to transform India’s border villages through skill-led initiatives under the Vibrant Villages Programme, convening a high-level capacity building and review workshop at Kaushal Bhawan. The workshop, themed “Viksit Gaon for Viksit Bharat,” brought together stakeholders from the Ministry of Home Affairs, ministries of Textiles, Tourism and Rural Development, along with state missions and district administrations from Arunachal Pradesh, Himachal Pradesh, Ladakh, Sikkim and Uttarakhand. The programme aims to develop 662 border villages into self-reliant “first villages” of the country. MSDE has sanctioned 74 skill development proposals so far, focusing…

25 Apr

Vi adds subscribers for second straight month, signals stability in user base

Business BureauBusiness

Vodafone Idea reported net subscriber additions for the second consecutive month, according to the latest telecom subscription data released by Telecom Regulatory Authority of India, indicating early signs of stabilisation in the telecom operator’s subscriber base. As per the TRAI report for March 2026, Vi added 1,02,899 subscribers after recording net additions of 21,927 subscribers in February 2026. The company also added 1,92,211 rural subscribers during March, reflecting growth in rural markets. The telecom operator recorded subscriber additions across 15 telecom circles in March, including Assam, Bihar, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Karnataka, Kerala, Kolkata, Maharashtra, Mumbai, Odisha,…

25 Apr

REDMI A7 series launched in India with bigger display, 120Hz support and strong battery focus

Business BureauBusiness

Xiaomi India has launched its new REDMI A7 Series, introducing the REDMI A7 and REDMI A7 Pro smartphones in the Indian market with a focus on reliable performance, large displays, and long-lasting battery life. The REDMI A7 comes with a 6.88-inch display, while the REDMI A7 Pro features a larger 6.9-inch HD+ display with up to 120Hz refresh rate, ensuring smoother visuals. Both devices include TÜV Rheinland-certified eye protection and wet touch technology for better usability. The smartphones support 15W charging, come with an in-box charger, and offer 7.5W wired reverse charging. Powered by 64GB storage and LPDDR4X RAM with…

25 Apr

Godrej Industries unveils new brand identity, targets Rs 5 lakh crore valuation by 2031

Business BureauBusiness

Godrej Industries has announced a new corporate purpose and brand identity as the diversified conglomerate set an ambitious target of achieving a combined market capitalisation of ₹5,00,000 crore by 2031. The announcement was made at the Group’s headquarters, Godrej One. The Group introduced its new purpose statement, “Crafting tomorrow since 1897,” aimed at aligning its businesses under a unified identity while reinforcing its focus on innovation, sustainability and long-term growth. The Group, which operates across consumer products, real estate, financial services, agriculture and chemicals, said it plans to expand from three to five publicly listed platforms over the next five…

25 Apr

Byatikram Group hosts grand launch of Dr. Seema Kashyap’s five books in Guwahati

Business BureauBusiness

A literary and cultural gathering marked the launch of five books by eminent writer Dr. Seema Kashyap at an event organised by the Byatikram Group in Guwahati on April 23. The ceremony brought together noted personalities from literature, academia, journalism and the arts. Among those present were Manisha Hazarika, Surjya Kanta Hazarika, former Assam University Vice Chancellor Dilip Nath, Pragjyotishpur University Vice Chancellor Smriti Kumar Sinha, actor Kopil Bora, actress Nishita Goswami and Assam Sahitya Sabha general secretary Assam Sahitya Sabha representative Debajit Bora. The books unveiled were “Shunya Theke Shikhare” (Bengali translation), “Rosona Samaghra”, “Zubeen Garg: Ek Aastito” (Hindi…

25 Apr

Nissan Motor India, Avis India partner to expand corporate leasing solutions

Business BureauBusiness

Nissan Motor India Private Limited and Avis India on Thursday announced a strategic partnership to introduce integrated leasing and subscription-based mobility solutions for corporate customers in India, aiming to tap the growing demand for flexible and asset-light transportation models among enterprises. Under the partnership, customers will be able to access vehicles including the Nissan Magnite and the Nissan GRAVITE through leasing and subscription plans with tenures of up to 60 months and usage limits of up to 50,000 km. Rentals for select variants will begin at ₹9,399 per month, excluding GST and subject to terms and conditions. The companies said…

25 Apr

HPCL ramps up LPG supply network, delivers over 290 lakh cylinders across India in April

Business BureauBusiness

State-run Hindustan Petroleum Corporation Limited (HPCL) said it has strengthened its nationwide LPG distribution network through faster logistics, large-scale operations and coordinated supply management, delivering more than 290 lakh LPG cylinders across the country between April 1 and April 23, 2026. The company said its supply strategy is driven by three key pillars — speed, scale and synchronisation — allowing it to manage rising demand while maintaining stable distribution across its network. HPCL said it supplied over 6.18 lakh Free Trade LPG cylinders of 5 kg and more than 25,000 cylinders of 2 kg during the period to improve access…