27
Jul
Thums Up, Coca-Cola India's flagship homegrown beverage brand, has relaunched its biking platform ThunderWheels®, with Indian cricketer Jasprit Bumrah leading the latest campaign aimed at encouraging young riders to embrace India's growing biking culture. Announced on July 21, the initiative marks the third edition of the ThunderWheels platform and seeks to engage biking enthusiasts through community-driven experiences and digital participation. The campaign is anchored by a new brand film featuring Bumrah, highlighting the adventure and excitement associated with biking while encouraging aspiring riders to explore the open road. As part of the initiative, specially marked Thums Up packs will allow…
