Axis Max Life Insurance Ltd. has launched Smart Retirement Income with Sustained Earnings Plan (Smart RISE), a new retirement solution that combines a guaranteed annuity with a NIFTY 50-linked variable annuity, offering customers a mix of stable post-retirement income and potential market-linked returns. The product allows policyholders to choose a deferment period during which their retirement corpus can accumulate before regular annuity payouts begin. After the deferment phase, policyholders receive a fixed guaranteed annuity throughout the policy term alongside a variable annuity linked to the performance of the NIFTY 50 Index.
The plan also includes a legacy-planning feature under which the purchase price is returned to the nominee in the event of the annuitant’s death, subject to policy terms and conditions. Commenting on the launch, Vaibhav Kumar, Head – Products, Ecommerce and Enterprise COE at Axis Max Life Insurance, said the introduction of the variable annuity marks a significant expansion of the company’s retirement portfolio and is designed to meet the evolving needs of customers seeking financial protection, flexibility and long-term retirement security.
In Guwahati, the launch comes at a time when awareness about retirement planning is steadily increasing across Assam. Financial advisors say professionals, business owners and self-employed individuals in Guwahati are showing greater interest in retirement products that balance guaranteed income with opportunities for market-linked growth. Products offering both income certainty and wealth-creation potential are expected to attract investors looking for long-term financial security. Axis Max Life Insurance Ltd., formerly Max Life Insurance Company Ltd., reported a gross written premium of Rs 38,877 crore in FY2025-26 and offers life insurance solutions through agency and third-party distribution channels.