Blog - The Purbottar

02 Sep

Officer’s Choice Blue gets premium makeover, ‘Badal Ke Toh Dekho’ campaign unveiled

Business BureauBusiness

Allied Blenders and Distillers Limited (ABD) has unveiled a new avatar of its Officer’s Choice Blue whisky, introducing premium packaging and a refreshed brand identity aimed at strengthening its position in the Premium & Above (P&A) segment.The new packaging features a sleeker bottle, a transparent label with matte gold foiling and an embossed “Trusted Since 1988” marker. Designed by a leading European design firm, the new look seeks to combine the brand’s legacy with a more contemporary appeal. Officer’s Choice Blue is blended with imported Scotch malts and matured in bourbon barrels. ABD Managing Director Amar Sinha said the relaunch…

02 Sep

Clash of Clans launches global hunt for John Cena with Cody Rhodes and WWE Superstars

Business BureauBusiness

Clash of Clans has reunited with WWE for a second collaboration, bringing a month-long in-game hunt for WWE legend John Cena’s village, with millions of players being enlisted by WWE Superstar Cody Rhodes to track down and raid his base. Starting September 1 and running through September 30, players can search for Cena’s loot-filled village during their daily raids. Successful raids offer players a chance to locate Cena’s base and earn a one-time-only Cody Rhodes statue for their in-game village. Rhodes, who has played Clash of Clans for a decade, and Cena are both long-time players of the game, with…

02 Sep

Dreame launches H12 Dual FlexReach wet and dry vacuum at Rs 44,999 in India

Business BureauBusiness

Dreame Technology has launched the H12 Dual FlexReach Wet & Dry Vacuum in India at an introductory retail price of Rs 44,999, expanding its smart home cleaning portfolio with a 6-in-1 device designed for multiple surfaces and cleaning requirements. The product is available on Dreame India’s official website from September 1, with Amazon sales beginning September 5 and Croma availability scheduled for the third week of September, alongside select retail outlets. The H12 Dual FlexReach combines wet and dry vacuuming with attachments for floors, carpets, sofas, curtains, keyboards and car interiors. It features 23,000Pa suction, a 180-degree lie-flat design, Tangle…

02 Sep

TVS Motor Company posts 21% sales growth in August on strong EV and export demand

Business BureauBusiness

TVS Motor Company, part of TVS VENU, reported a 21% year-on-year increase in monthly sales to 616,540 units in August 2026, compared with 509,536 units sold in the same month last year. Two-wheeler sales grew 21% to 591,437 units from 490,788 units in August 2025. Domestic two-wheeler sales increased 18% to 433,796 units from 368,862 units, indicating sustained demand in the company’s home market. The company’s electric vehicle segment recorded the sharpest growth, with two-wheeler EV sales surging 137% to 59,453 units in August 2026 from 25,138 units a year earlier. TVS Motor’s international business also posted strong growth, with…

01 Sep

Assam CM attends 33rd foundation day event of IIT Guwahati

Preeti SinghAssam

Assam Chief Minister Himanta Biswa Sarma today called upon IIT Guwahati to deepen its role as a knowledge and technology partner in Assam’s development journey, particularly in areas such as advanced manufacturing, healthcare, skilling, disaster resilience, urbanisation, agriculture and emerging technologies.Speaking at the 33rd foundation day programme of IIT Guwahati, on the institute premises at North Guwahati, the Chief Minister said that the institute’s significance extends beyond academic excellence, as it represents the aspirations of the people of Assam and the Northeast. He recalled that the demand for an IIT in Assam was an important part of the aspirations articulated…

01 Sep

Assam govt signs MoU with Global Health Limited, Medanta, to establish Centre of Excellence in Robotic Surgery at GMCH

Paromita EditorAssam

The Assam government today signed a memorandum of understanding (MoU) with Global Health Limited, Medanta, to establish a Centre of Excellence in Robotic Surgery at Gauhati Medical College and Hospital (GMCH), marking a major leap in advanced surgical care.The partnership will bring specialised training, capacity building, knowledge sharing, technical expertise and clinical escalation pathways to GMCH. Robotic procedures are expected to expand across multiple departments over the next 6 to 12 months.Medanta will provide continued advisory support on emerging technologies and evidence-based practices, with joint outcome monitoring and quality assurance, helping position GMCH as a leading public-sector institution for robotic…

01 Sep

Football to Table Tennis: CRPF Organizes Sports Competition Marking Major Dhyan Chand Jayanti

Preeti SinghAssam

In line with the birth anniversary of legendary hockey player Major Dhyan Chand, as per the direction of the Deputy Inspector General of the Guwahati Sector of the Central Reserve Police Force (CRPF), a three-day-long sports competition which began on August 28 at the headquarters of the 175 CRPF Battalion at Rani on the western outskirts of Guwahati, concluded today. The three-day sports competition, organized under the guidance of Commandant of the 175th Battalion, Nanda Kishore Kumar Prasad, featured various team and individual games including football, volleyball, table tennis and others. Along with many officers and jawans of the battalion,…

01 Sep

Vedanta Oil & Gas partners Beicip-Franlab to accelerate Northeast exploration, target 300 million boe resources

Paromita EditorNorth East

Vedanta Oil and Gas Ltd on Tuesday said it has joined hands with Beicip-Franlab India Pvt Ltd to accelerate exploration, resource maturation and production growth in the Northeast.Beicip-Franlab will undertake seismic interpretation, geological and reservoir studies, resource assessment and field development planning across priority assets, including new and existing fields like Hazarigaon and Rudra in the Northeast.A press statement issued by the company said the integrated seismic and subsurface programme will cover nine Open Acreage Licensing Programme (OALP) blocks and one Discovered Small Field (DSF) block, bringing exploration, resource evaluation and development planning under a single technical framework.The partnership potentially…

01 Sep

Assam Trinamool Congress Opens New Headquarters in Guwahati, Announces Nagaon LS Bypoll Contest

Paromita EditorAssam

The Assam Pradesh Trinamool Congress on Tuesday formally inaugurated its new headquarters at Panjabari in Guwahati, marking a fresh organisational push in the state. West Bengal MP Nadimul Haque and Assam Pradesh Trinamool Congress working president and MLA Sherman Ali Ahmed jointly inaugurated the party office. The programme began with a tribute to popular singer and artist Zubeen Garg. Following the inauguration, an organisational meeting was held in the presence of around 300 party functionaries, including Haque and Ahmed. During the meeting, the party formally announced its decision to contest the forthcoming by-election to the Nagaon Lok Sabha constituency. Addressing…

01 Sep

Assam cong stages statewide protests over fir against rahul gandhi

Paromita EditorAssam

The Assam Pradesh Congress Committee (APCC) on Monday staged a statewide protest, condemning what the party termed as a “conspiratorial registration” of an FIR by the BJP government against Leader of the Opposition in the Lok Sabha, Rahul Gandhi. The Congress leader had demanded stern action against BJP–RSS workers for carrying out a caste-based 'purification' ritual at the venue addressed by AICC president Mallikarjun Kharge in Haldwani, Uttarakhand recently. Following the directives of APCC president Gaurav Gogoi, protest demonstrations were organised across all district headquarters of Assam, as well as at the party's state headquarters, Rajiv Bhawan, opposing the BJP…