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Rapido has partnered with the Ministry of Road Transport and Highways (MoRTH) to boost nationwide awareness and citizen participation in the Government of India's Rahveer Scheme, an initiative aimed at encouraging timely assistance to road accident victims during the critical Golden Hour.The collaboration was announced in the presence of Union Minister for Road Transport and Highways Nitin Gadkari, senior ministry officials and Rapido Co-founder AravindSanka. As part of the initiative, more than four lakh Rapido Captains and consumers from across the country took the Rahveer Pledge through the Rapido platform, creating a Guinness World Record. The move is aimed at…

Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd., has announced a participating (PAR) bonus of ₹2,530 crore for eligible policyholders for the financial year 2025-26, marking its 24th consecutive annual bonus declaration. The insurer said the bonus will benefit more than 21 lakh eligible participating policyholders and will begin to be distributed from July 2026. With this latest declaration, the company’s cumulative bonus payout over the past 24 years has reached ₹18,377 crore. According to the company, the size of its PAR Fund increased from ₹74,119 crore in FY25 to ₹79,003 crore in FY26. The…

Tata Consultancy Services (TCS) has announced a major global strategic partnership with Anthropic, the advanced artificial intelligence firm behind the Claude AI model family. This collaboration aims to accelerate enterprise-scale AI adoption worldwide. As part of the agreement, the IT services giant will establish a dedicated business unit to deliver joint industry solutions, granting TCS early access to Anthropic’s cutting-edge Claude models. To drive internal operational transformation, TCS will equip 50,000 of its employees across engineering, finance, legal, marketing, and sales departments with enterprise-wide Claude licenses. TCS Chief Executive Officer K. Krithivasan stated that combining Claude with the company’s deep…

ArcelorMittal Nippon Steel India (AM/NS India) and the Indian Institute of Technology Roorkee (IIT Roorkee) have signed a strategic Memorandum of Understanding (MoU) to collaborate in the areas of education, research, innovation and industry engagement aimed at strengthening India’s manufacturing and steel sectors. The partnership combines AM/NS India’s industrial expertise and global manufacturing footprint with IIT Roorkee’s academic and research capabilities to create opportunities in talent development, applied research, technology innovation and industrial competitiveness. Under the agreement, the two institutions will explore joint development of academic programmes, executive education, professional development courses and workforce transformation initiatives. They will also collaborate…

The Telecom Regulatory Authority of India (TRAI) has released the findings of an Independent Drive Test (IDT) conducted along the Lanka–Narainpur Railway Bridge stretch of NH-27 and NH-627 in Assam, assessing the quality of mobile network services offered by telecom operators in the region.The drive test, conducted between March 10 and March 18, 2026, covered nearly 190 km of highway routes and seven hotspot locations under the Assam Licensed Service Area (LSA). The exercise evaluated key Quality of Service (QoS) parameters, including coverage, call drop rates, call setup success rates, speech quality, and mobile data speeds across 2G, 3G, 4G…

Motorcycle brands Yezdi and BSA have launched their latest scrambler motorcycles in Kolkata, expanding their product portfolio for riders seeking versatile machines suited for city roads, highways and off-road trails. The new Yezdi Scrambler 350 and BSA Scrambler 650 are now available at authorised dealerships across the city. The Yezdi Scrambler 350, billed as India’s lightest 350cc scrambler, is powered by the new liquid-cooled Katar engine. Designed for both daily commuting and weekend adventures, the motorcycle offers a strong torque-to-weight ratio and responsive performance. It is available at an introductory starting price of Rs 1,99,950. The BSA Scrambler 650 is…

Centerfruit, the flagship chewing gum brand from Perfetti Van Melle India, has launched a new nationwide campaign under its iconic “KaisiJeebhLaplapayee” platform, reinforcing its market positioning around irresistible fruity flavour and humour-led consumer engagement. The latest campaign features a new ad film set at a busy Indian wedding, where a robbery sparks a police investigation. As officers examine CCTV footage to identify the culprit, a classic Centerfruit “laplap” moment triggers a series of unexpected events, allowing the police to fast-forward through the footage and catch the thief. The campaign continues the momentum created by last year’s revival of the “KaisiJeebhLaplapayee”…