04
Nov
Coca-Cola India's homegrown beverage brand Limca has launched its first-ever Punjab Special Can, a limited-edition collectible celebrating the state's culture, heritage and vibrant identity. The launch is part of the brand's 'One State, One Can: Crafted for Collection' initiative, which seeks to highlight the distinctive character of Indian states and cities through specially designed cans. The limited-edition packaging showcases Punjab's cultural traditions and regional identity, transforming the regular beverage can into a collectible keepsake. The initiative is aimed particularly at young and urban consumers, encouraging discovery, sharing and engagement with regional culture. The launch will also be supported by a…
