09
Jul
Indriya, Aditya Birla Jewellery has unveiled what it claims is India’s largest hand-painted Madhubani hoarding in Patna, marking the launch of its Bihar-inspired bridal jewellery collection, Madhuragini. The 1,000 sq. ft. artwork, installed at the Boring Road entrance, pays tribute to Bihar’s rich cultural heritage and the centuries-old Madhubani art tradition. The record-sized installation was created over 15 days by 12 traditional Madhubani artisans in collaboration with the jewellery brand. Depicting the sacred wedding of Lord Ram and Sita, the artwork incorporates intricate linework, mythological motifs and culturally significant symbols associated with the art form. It also features life-size jewellery…
