18
Aug
Seagram’s 100 Pipers, the largest selling Scotch whisky in India, continues to achieve bigger milestones and set new benchmarks in the industry. It has proven itself to be a market leader, thought leader & an innovation leader. In the last business cycle, Jul’20-Jun’21, 100 Pipers has broken not one but two records. 100 Pipers became the first &only Scotch brand in India to cross 1 Million+ cases mark in annual sales, twice - a solidstamp on the consumers’ love for the brand.Adding to this success streak, the brand’s premium variant ‘100 Pipers Blended Scotch, Aged 12 years’ crossed 100,000 Cases…
