Olympian Saikhom Mirabai Chanu has been roped in as the brand ambassador for Amway and its Nutrilite range of products. Chanu will spearhead the company’s campaigns focused on its foundation range such as Nutrilite Daily, Omega and All Plant Protein amongst others, across platforms.
Recently, Amway launched Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus strengthening the nutrition portfolio. With evolving consumer trends, the nutrition category has registered immense growth with Nutrilite contributing over 61% to the company’s business revenue. The category is poised for tremendous growth with an increase in contribution to over 65% by 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment.
A global leader in the nutrition segment, Amway continues to solidify its leadership in the health and immunity domain through consistent product innovation and the unique seed-to-supplement process. Nutrilite, the flagship brand of Amway, enjoys a successful legacy of over 80 years of pioneering the plant-based approach to supplementation. The association with the Olympic medalist is in line with Amway’s focus on consolidating its health and nutrition category, especially targeting women and youth in the country.
