Business

ASCI-FUTURE  Brands Unveil The Gendernext Report

ASCI-FUTURE Brands Unveil The Gendernext Report

The Advertising Standards Council of India (ASCI) and Future brands, have unveiled the GenderNext study – a comprehensive actionable insight study on the representation of women in advertising. According to Lipika Kumaran, the lead author of GenderNext, the study reveals that while there are some positive moves, mainstream advertising still heavily borrows from an inventory of overused, and sometimes harmful stereotypical tropes. The study proposes a category agnostic framework “The SEA (Self-esteemed - Empowered – Allied) Framework” that aims to guide stakeholders in imagining as well as evaluating portrayals of women in their advertising by building empathy and aiding evaluation.…
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Schneider Electric bestows the ‘Prerna Award’

Schneider Electric bestows the ‘Prerna Award’

Schneider Electric India, has presented the 4th edition of the Prerna Awards. Prerna Awards by Schneider Electric was institutionalized in 2015, it recognise and honour courageous women, who have challenged the status quo in society, faced all odds, and have made strong contributions to the society. This year the three recipients of the honour were Kriti Bharti founder of Saarthi Trust, Sonal Kapoor founder of Protsahan NGO, and Hekani Jakhalu of YouthNet.The awards were preceded by a thought-provoking conversation between Dr. Kiran Bedi, IPS (Retd.), Former Lieutenant Governor, Puducherry and Rachna Mukherjee, CHRO India and South Asia, Schneider Electric India.…
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HDFC Mutual Fund announces New Fund Offer –HDFC NIFTY NEXT 50 INDEX FUND

HDFC Mutual Fund announces New Fund Offer –HDFC NIFTY NEXT 50 INDEX FUND

HDFC Asset Management Company, has announced launch of New Fund Offer – HDFC NIFTY Next 50 Index Fund (“the Fund”), for investors looking for returns that are commensurate with the performance of NIFTY Next 50 Index, subject to tracking error. NIFTY Next 50 Index represents 50 companies from NIFTY 100 after excluding the constituents of NIFTY 50 Index. HDFC NIFTY Next 50 Fund is suitable for investors looking for simple yet cost effective way of investing in ‘Next Top 50’ companies on the listed universe of NSE. HDFC NIFTY Next 50 Index Fund is an open-ended scheme replicating/ tracking NIFTY…
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PropTiger.com launches mega offline property expo “Right To Home” on Oct 23-24, starting tomorrow

PropTiger.com launches mega offline property expo “Right To Home” on Oct 23-24, starting tomorrow

India’s leading online real estate company PropTiger.com will unveil the gala offline annual property event, ‘Right to Home’, in Kolkata on October 23-24, starting tomorrow. To be held at the Fairfield, the annual event by the REA India-owned company would provide home buyers in the City of Joy a chance to be face to face with prominent developers in India to grab the best festive offers. The two-day event this year will feature housing projects by leading real estate developers in the city, including Godrej, Sriram, Emami, Ambuja, Merlin Siddha, Alcove and Shapoorji, among others. The REA-India-owned real estate company…
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Tanishq relaunches its store in A. T. ROAD, Guwahati

Tanishq relaunches its store in A. T. ROAD, Guwahati

Tanishq, India’s most trusted and celebrated jewellery brand relaunches its store at A.T. Road in Guwahatiin a brand new avatar. The store was inaugurated at 10:30amby Mr. Vijesh Rajan, Head – Retail, Tanishq, in presence of Mr. Amit Dharap, Regional  Business Head, East, Titan Company Limited. As part of the grand inauguration, the brand is offering free Gold Coins*with every jewellery purchase. The offer is valid from 21st - 23rd October 2021. Spanning across 6000 sq. ft, the newly designed store is located at Tanishq Showroom, New Tech Tower, A. T. Road, Bharalumukh, Near Railway Gate No - 6, Guwahati,…
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TAFE launches nationwide tractor service campaign

TAFE launches nationwide tractor service campaign

Indian tractor major and world’s third-largest tractor manufacturer,TAFE - Tractors and Farm Equipment Limited, launched a mega nationwide tractor service campaign ‘Massey Service Utsav’. The main objective of the Massey Service Utsav is to benefit farmers by reducing the cost of maintenance and providing them with best-in-class service offered at 1500+ authorized workshops under the guidance of 3000+ highly skilled and well-trained mechanics across the country. Massey Service Utsav is customized for each tractor owner with attractive offers and lucrative discounts. With Massey Service Utsav, TAFE aims to connect with customers to prepare their tractor for the season, offer special…
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5G trial: Vi enters into partnership with L&T

5G trial: Vi enters into partnership with L&T

Vodafone Idea Limited (VIL) and Larsen & Toubro (L&T) have partnered for a pilot project to test 5G-based Smart City solutions, as part of its ongoing 5G trials on Govt. allocated 5G-spectrum. The companies will collaborate to test and validate 5G use cases built on IoT, Video AI technologies leveraging L&T’s Smart City platform – Fusion, addressing the challenges of urbanisation, safety & security and offering smart solutions to the citizens, in a pilot to be conducted in Pune. The partnership between Vi and L&T aims to trial several 5G based use cases that cover 5G services. It will help…
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How parents can keep their children safe from Covid-19

How parents can keep their children safe from Covid-19

Children are the heart of the concerns for an anticipated third wave of Covid-19 in India. A child with a COVID-19 infection may be asymptomatic, mildly symptomatic, moderately sick, or severely ill. The symptoms for children are similar to those for adults including fever, cough, shortness of breath and fatigue among others. Lupin’s Aptivate is ayurvedic syrup that helps in improving appetite and mothers can easily give home-cooked nutritious food to their children. It contains nine natural ingredients including Giloy, Amla, Pippali, etc. That is even recommended by Ayush Mantralaya to help children strengthen their natural immune system.Making sure that…
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Shadowfax Technologies launches SuperApp

Shadowfax Technologies launches SuperApp

Shadowfax Technologies has announced the launch of India’s first delivery SuperApp. The app's primary goal would be to accelerate growth of delivery partners by empowering them to access multiple opportunities via a single platform. This is the first delivery SuperApp in India that offers access to maximum companies on the same platform. The riders will also be able to leverage on the exciting offers and daily payouts with add-on financial benefits like loans and insurance. The SuperApp is specifically designed to address this issue and aid convenience for the delivery partners. With this, riders can access all companies through one…
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ExxonMobil expands its synthetic engine oil range

ExxonMobil expands its synthetic engine oil range

ExxonMobil Lubricants Pvt Ltd has announced the launch of its upgraded Mobil Super Moto range of engine oils to make it easier for people to maintain their two-wheelers in top condition.The new Mobil Super Moto range of engine oils for motorcycles and scooters has been upgraded to API SN, the highest performance standard for two-wheelers. These engine oils are backed by over 150 years of lubrication experience with Mobil, recognized as a worldwide leader among synthetic engine oils since 2008. Commenting on the launch, Deepankar Banerjee, CEO, ExxonMobil Lubricants Pvt Ltd,said, “Our new Mobil Super Moto range is formulated with…
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