04
Aug
The Food Safety and Standards Authority of India (FSSAI) has issued a prohibition order against Dabur India Ltd, directing the FMCG company to immediately stop the sale of several food products carrying allegedly misleading ‘100%’ claims. The action covers products including honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water and coconut milk, which were marketed on Dabur’s website with claims such as ‘100% Natural’, ‘100% Pure’, ‘100% Purity Guaranteed’, ‘100% Organic’ and ‘100% Tender Coconut Water’. According to FSSAI, these claims violate the Food Safety and Standards (Advertising and Claims) Regulations, 2018. The regulator stated…
