Business - The Purbottar

09 Oct

Instamart brings back Quick India Movement sale with discounts of up to 90%

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Instamart, the quick commerce platform operated by Swiggy, has announced the return of its flagship Quick India Movement (QIM) sale ahead of the festive season, offering discounts of up to 50-90% across electronics, laptops, home appliances, beauty, toys and everyday essentials. The sale is live on both the Instamart and Swiggy apps, with products ranging from everyday essentials starting at ₹9 to premium brands including Apple, Samsung, OnePlus, JBL, LEGO, Bosch, Philips, boAt, Bergner, Home Centre, Raymond Home and Tupperware. In electronics, the Apple iPhone 17 Pro 256GB is available at ₹1,19,999, Samsung smartphones start at ₹10,999 and Apple MacBooks…

09 Oct

Jawa Yezdi takes All Stars range online for festive season buying

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Jawa Yezdi Motorcycles has made its complete Jawa All Stars range available on Amazon.in and Flipkart as part of its 2026 festive initiative, expanding online access to its motorcycles. The move follows the launch of the All Stars line-up comprising the Jawa 42 FJ, 42 Bobber and the latest evolution of the Jawa 42 OG. The Jawa All Stars insignia represents the shared values of character, conduct and courage associated with Jawa riders, while each motorcycle retains its distinct design and performance identity. According to the company, the 42 FJ was the first motorcycle to feature the insignia, followed by…

09 Oct

TVS Motor takes Racing International Championship to Europe with Misano debut

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TVS Motor Company made its European debut of the 2026 TVS Racing International Championship (TRIC) at the Misano World Circuit in Italy, marking a new phase in the company’s global motorcycle racing journey. Held from October 2 to 4, the Italy round featured 14 racers representing 12 nationalities across four continents, competing on the race-spec TVS Apache RR 310. The European expansion comes as TVS Motor strengthens its presence across more than 90 international markets, with a focus on product innovation, premiumisation and advanced engineering. TRIC has previously been held across Malaysia, Thailand, Japan and Indonesia, covering five rounds in…

09 Oct

HECTOR Storm Series enters the premium SUV market with a sharper design proposition

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JSW MG Motor India has expanded its HECTOR portfolio with the launch of the limited-edition HECTOR STORM Series, comprising the HECTOR BLACKSTORM and HECTOR SNOWSTORM, priced at ₹19,99,800 (ex-showroom) each. Both five-seater editions are powered by a 1.5-litre turbocharged petrol engine producing 143 PS and 250 Nm of torque, paired with a CVT transmission. From a market perspective, the BLACKSTORM targets buyers seeking an all-black SUV, while the SNOWSTORM combines a Pearl White exterior with a Starry Black roof. Both models feature the new Storm Hex grille, bumper garnishes, Aura Storm Blade alloys with red brake calipers, dark chrome elements,…

09 Oct

JSW MG Motor India launches HECTOR Storm Series at ₹19.99 lakh

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JSW MG Motor India has launched the limited-edition HECTOR STORM Series, comprising the BLACKSTORM and SNOWSTORM, priced at ₹19,99,800 (ex-showroom) each. The five-seater SUVs are powered by a 1.5-litre turbocharged petrol engine producing 143 PS and 250 Nm of torque, paired with a CVT transmission. The BLACKSTORM gets an all-black exterior, while the SNOWSTORM features a Pearl White body with a Starry Black roof. Both editions feature a Storm Hex grille, bumper garnishes, Aura Storm Blade alloys with red brake calipers, dark chrome accents, piano-black roof rails and smoked connected tail lamps. The cabins get Nimbus Black interiors, all-black leather…

09 Oct

Flipkart kicks off Big Billion Days 2026 with nationwide festive operations

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Flipkart has kicked off the 13th edition of The Big Billion Days (TBBD) 2026 at its Bengaluru campus, bringing together employees and senior leaders ahead of the country’s major festive shopping season. Flipkart Group CEO Kalyan Krishnamurthy said more than 1.4 million sellers are preparing to reach millions of customers through the company’s supply chain network, with the festival expanding digital commerce opportunities for small businesses and consumers in smaller towns. Senior executives including Ravi Iyer, Seema Nair, Sakait Chaudhary, Balaji Thiagarajan, Hemant Badri and Rajneesh Kumar attended the launch event. Actor Aneet Padda also joined the celebrations. Hemant Badri,…

09 Oct

JD Vance Targets Tech Giants Over H-1B Visa Misuse and Local Layoffs

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Tata Consultancy Services (TCS) has maintained that the United States government’s decision to suspend its participation in the Permanent Labour Certification (PERM) programme will not disrupt its customer engagements or workforce strategies, supported by a plan to recruit 15,000 new employees in the US over the next five years. The announcement follows a broader crackdown by the Trump administration against skilled-worker immigration programmes, announced jointly by US Vice President JD Vance and Labor Secretary Keith Sonderling, which also targets major technology firms such as Infosys, Wipro, HCLTech, Cognizant, Capgemini, Microsoft, and Adobe over alleged misuse of the H-1B visa system…

09 Oct

Indriya unveils ‘Festival of Love’ Diwali campaign with Aditi Rao Hydari and Siddharth

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Indriya, the jewellery brand from the Aditya Birla Group, has unveiled its Diwali campaign ‘Festival of Love’, featuring actors Aditi Rao Hydari and Siddharth, highlighting moments of affection, togetherness and personal connection amid the festive celebrations. Rooted in Indriya’s ‘Us in We’ philosophy, the campaign film follows Aditi and Siddharth as they prepare to host friends for Diwali. The film captures their playful exchanges and intimate moments during the festive preparations, culminating in a gesture that prompts their friends to ask, “Aaj Diwali haiya Valentine’s Day?” The campaign also marks the launch of Padmika, Indriya’s new festive jewellery collection crafted…

09 Oct

Sprite launches ‘Truth & Spice’ digital series blending celebrity, food and challenges

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Sprite, Coca-Cola’s lemon-lime flavoured beverage brand, has launched ‘Sprite Truth & Spice’, an eight-episode digital entertainment series that combines celebrity pairings, spicy food, challenges and candid conversations. Marking Sprite’s first foray into the game-show format, the series draws on India’s affinity for spicy food and authentic conversations. The episodes feature personalities including comedian Aaditya Kulshreshth, popularly known as Kullu, travel creator Larissa D’sa, digital creator Shreya Kalra with Rishabh Jaiswal, cricketer Arshdeep Singh with Samreen Kaur, music producer and singer-songwriter Garv Taneja with Nandini Nayal, actors Shantanu Maheshwari and Shruti Sinha, Varun Sood and Vihaan Samat, stand-up comedians Swati Sachdeva…

08 Oct

ABD enters premium whisky segment with ‘The Indian Edit’ launch in Assam

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Allied Blenders and Distillers Limited (ABD), one of India’s leading spirits companies, has launched its premium whisky brand ‘The Indian Edit’ in Assam, targeting the growing demand for premium and differentiated spirits among contemporary Indian consumers. The company said the whisky blends Indian malt and grain spirits with fine Scotch malts, offering notes of vanilla, caramel and gentle oak, along with warmth, richness and a long finish. The brand has been positioned around the idea of modern Indian identity and consumers’ growing confidence in shaping traditions into a distinct personal expression. The packaging incorporates Indian cultural references, including regional languages…