Business - The Purbottar

21 Apr

Coke Studio Bharat releases ‘Bulleya Ve’, revives Bulleh Shah’s sufi legacy for new generation

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Coke Studio Bharat has released its second track of Season 4, Bulleya Ve, drawing inspiration from the timeless Sufi philosophy of Bulleh Shah and his spiritual guide Shah Inayat. Following the success of its opening track Ae Ajnabee, the new release explores themes of ego, separation, and spiritual surrender, presenting a deeply personal journey of self-realisation. Bulleya Ve narrates the emotional arc of Bulleh Shah’s relationship with his murshid, where a moment of arrogance leads to distance and silence, eventually culminating in humility and reunion. The track captures this transformation with a minimalist yet evocative soundscape. The song introduces Ashok…

20 Apr

AI push in classrooms: Miles Bronson School expands Smartail partnership for automated grading

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Miles Bronson Residential School has renewed and expanded its partnership with Smartail to scale AI-led academic assessment across higher grades, marking a key step in Assam’s evolving education landscape. Building on last year’s adoption of Smartail’s DeepGrade platform, the Guwahati-based residential school is now extending AI integration into senior classes. The platform enables automated evaluation of descriptive answers, faster feedback cycles, and data-driven insights for teachers and students, improving efficiency while maintaining consistency in line with CBSE frameworks. Founder and Principal Dr. Nripen Kumar Dutta said the move reflects the institution’s focus on combining academic values with innovation. “AI-driven assessment…

20 Apr

Kalyan Jewellers opens new showroom in Baruipur, expands Kolkata presence

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Kalyan Jewellers has strengthened its presence in the Kolkata market with the launch of a new showroom in Baruipur on April 15, 2026. The company said the outlet offers a wide range of jewellery designs across its collections in a modern, world-class setting aimed at enhancing customer experience. The showroom features state-of-the-art facilities and stocks several of the brand’s popular house collections, including Muhurat, Mudhra, Nimah, Glo, Ziah, Anokhi, Apoorva, Antara, Hera, Rang and the recently launched Lila line. Marking the launch, the company has introduced an inaugural offer of up to 50% off on making charges. Customers will also…

20 Apr

Sunrise Spices leverages Bihu campaign to drive cultural capital and market growth in Assam

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ITC Ltd.’s Sunrise Spices has released a special Rongali Bihu musical tribute, reinforcing its deep cultural connect with Assam through a curated music video celebrating the state’s traditions, food, and festive spirit. Known for its regional offerings such as Duck Curry with Ashgourd masala and Til Chicken masala, the brand said it continues to honour Assam’s culinary and cultural identity through meaningful storytelling. Created in collaboration with Baahi, the fusion Bihu track blends traditional rhythms with contemporary elements, capturing the essence of Bohag Bihu through visuals of Goru Bihu, egg fight rituals, and Gamusa weaving. The composition by Assamese musician…

20 Apr

HPCL’s digital LPG system ensures fast, reliable doorstep deliveries nationwide

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Hindustan Petroleum Corporation Limited (HPCL) has highlighted how its digital-first LPG booking system is driving efficient and timely cylinder deliveries across India. The company said that 99.2 per cent of bookings are now made through digital platforms such as IVRS, SMS, WhatsApp, and HP PAY, enabling real-time processing from the moment a request is placed. Between April 1 and 18, HPCL delivered over 230 lakh LPG cylinders nationwide, supported by a strong logistics network and over 1.43 lakh tankers ensuring steady supply. Orders are automatically routed to nearby distributors, with systems aligning inventory and delivery schedules based on demand clusters.…

20 Apr

Renault targets India as top market with ‘FutuREady’ growth plan

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Renault Group has unveiled its ‘FutuREady India’ strategy, marking a major push to position India at the core of its global growth roadmap. Announced by CEO François Provost, the plan aims to make India one of Renault’s top three global markets by 2030 while strengthening its engineering, manufacturing, and export capabilities. As part of its largest product-led expansion in India, Renault will roll out a seven-model portfolio by 2030, spanning compact cars to SUVs with multi-energy powertrains, including strong hybrids and electric vehicles. The lineup includes the recently unveiled Renault Duster and the Bridger Concept, previewing a new compact SUV.…

19 Apr

World Heritage Day–2026

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World Heritage Day–2026 was celebrated by Cooch Behar Archive (CBA) through its new initiative – ‘Talks on Heritage with Emphasis on Cooch Behar: What the Young Generation Thinks’ at its official address at the historical house of the Folklorist and Researcher late Harish Chandra Paul, at 49, Sunity Road, Cooch Behar. The programme was inaugurated on about 05:00 PM by lighting the lamp by our honourable guest, Dr. Madhuparna Mitra Guha, Associate Professor of History, University B.T. & Evening College, Cooch Behar. The Welcome Speech was delivered by Mr. Monosij Sen, Executive Member, CBA. This was followed by a brief…

19 Apr

HPCL expands access to clean fuel with Free Trade LPG Cylinders, targets mobile workforce

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Hindustan Petroleum Corporation Limited (HPCL) is scaling up access to clean cooking fuel through its Free Trade LPG (FTL) cylinder initiative, aimed at supporting migrant workers, small businesses, and low-income households across India. Between April 1 and 17, 2026, HPCL supplied over 4.65 lakh 5 kg cylinders and more than 22,700 2 kg cylinders, indicating rising demand for smaller, portable fuel solutions in urban and semi-urban areas. Unlike traditional LPG connections, FTL cylinders offer flexibility, lower upfront costs, and ease of use—making them suitable for street vendors, small eateries, and mobile families. The initiative is backed by HPCL’s robust distribution…

18 Apr

Pulsar 180 returns with modern upgrades, marks 25 years of iconic Bajaj brand

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Bajaj Auto Ltd has announced the return of its iconic motorcycle, the Pulsar 180, featuring new graphics, an LED headlamp, LED blinkers, and a Bluetooth-enabled digital console. The bike has been priced at Rs 1,22,490 (ex-showroom Delhi) and reintroduced in response to strong rider demand. The relaunch coincides with 25 years of the Pulsar brand, which debuted with the Pulsar 150 and Pulsar 180, reshaping India’s performance biking segment. The company said the Pulsar 180 had originally set benchmarks by combining higher engine performance with everyday usability, helping usher in the era of sports motorcycling in the country. The updated…

18 Apr

Bajaj Auto unveils ‘WEGO’ EV 3-wheeler range with up to 296 km mileage

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Bajaj Auto Ltd. has launched its new electric three-wheeler portfolio under the brand Bajaj WEGO, marking what it calls India’s widest range of EV 3-wheelers across passenger and cargo segments. The new lineup offers a class-leading range of up to 296 km and starts at Rs. 3,11,908 (ex-showroom Delhi). The WEGO portfolio includes passenger variants—P50, P70 and P90 series—and cargo models under the C90 range. The vehicles are powered by an electric drivetrain with 2-speed auto transmission, regenerative braking and an advanced battery management system aimed at reducing range anxiety and improving long-term ownership value. Features include Bluetooth connectivity, digital…