Business - The Purbottar

27 Jun

Guwahati emerges as India’s fastest-growing pet care market

Business BureauBusiness

Guwahati has emerged as India’s fastest-growing pet care market, recording a staggering 1,473 per cent year-on-year surge in pet care orders, according to data released by Instamart, highlighting the rapid shift from pet ownership to pet parenting across the country. The report, based on Instamart orders between June 2025 and June 2026 across more than 130 cities, found that pet care orders nationwide grew 41 per cent year-on-year, driven by rising demand for premium nutrition, grooming products, wellness supplements and treats. Tier II and smaller cities have become key growth engines, with pet care orders in these markets rising 96…

27 Jun

Kolkata leads India’s cat care boom as pet parenting reshapes market

Business BureauBusiness

Kolkata has emerged as India’s most cat-dominated pet care market, with more than eight out of every 10 cat-and-dog food orders in the city being placed for cats, according to an analysis of Instamart orders between June 2025 and June 2026. The findings highlight a broader shift from traditional pet ownership to pet parenting across the country, with pet care orders rising 41 per cent year-on-year. Cat food now accounts for nearly 60 per cent of all pet food demand on the platform and is also the most searched pet-related term. While Mumbai ranks as India’s cat capital in terms…

26 Jun

Coca-Cola bets on creator economy with FIFA World Cup watch-along platform

Business BureauBusiness

Coca-Cola has unveiled “Matchday Hangout”, a creator-led live football watch-along experience aimed at capitalising on India’s growing football fandom and expanding digital engagement during the FIFA World Cup season. The initiative marks the beverage giant’s latest effort to blend sports marketing, creator-led content and quick-commerce partnerships to strengthen consumer interaction. The programme, produced and hosted by RevSportz, will feature 12 national live streams where football fans can watch matches, react in real time and participate in discussions alongside creators Rohan Joshi, SakshiShivdasani and KaashviHiranandani. Select matchdays will also feature ZervaanBunshah, Varun Thakur and footballer DalimaChhibber. Karthik Subramanian, Senior Director, Marketing,…

26 Jun

India’s insurance market turns more competitive as capacity expands: Aon

Business BureauBusiness

India's insurance market is becoming increasingly competitive, enabling businesses to secure broader coverage, higher policy limits and more favourable terms as insurers and reinsurers expand capacity, according to a new report released by Aon. The findings, part of Aon's 2026 Global Insurance Market Insights report, indicate that recent regulatory reforms, including higher foreign direct investment limits and relaxed governance requirements, are attracting more international insurers and reinsurers to the country. The influx of new players and increased reinsurance capacity have intensified competition, resulting in price reductions across several insurance segments. According to the report, insurers have implemented double-digit pricing cuts…

26 Jun

Turkish Airlines posts record May traffic with 7.9 million passengers

Business BureauBusiness

Turkish Airlines reported a strong performance in May 2026, carrying 7.9 million passengers and achieving the highest May traffic figures in its history, supported by growth in passenger capacity and cargo operations. The airline said its available seat kilometers (ASK), a key measure of passenger carrying capacity, rose 2.5 per cent year-on-year to 23.2 billion in May from 22.6 billion in the corresponding month of 2025. The overall load factor stood at 84.0 per cent, with international flights recording a load factor of 84.0 per cent and domestic services 84.4 per cent. Cargo and mail operations also registered growth during…

26 Jun

India Relaxes Quality Norms for AC and Toy Makers to Ease Import-Related Supply Challenges

anuprova EditorBusiness

The Indian government has relaxed certain Quality Control Order (QCO) norms for manufacturers of air conditioners and toys, providing temporary regulatory relief to industries that continue to rely on imported components, particularly from China. The move is aimed at ensuring uninterrupted production, preventing supply chain disruptions, and supporting manufacturers facing challenges in sourcing domestically produced inputs that meet mandatory quality standards. Industry stakeholders have welcomed the decision, stating that it will help companies maintain production schedules while reducing delays caused by compliance requirements and limited availability of certified components. Although India has been promoting domestic manufacturing under initiatives such as…

26 Jun

Yoga diplomacy strengthens India’s global influence through cultural outreach

Business BureauBusiness

India’s efforts to promote yoga on the global stage have emerged as one of the country’s most successful examples of cultural diplomacy, with the ancient practice evolving into a worldwide movement for wellness and international engagement over the past decade.The transformation began in 2014 when Prime Minister NarendraModi proposed the idea of an International Day of Yoga at the United Nations General Assembly. The proposal received unprecedented support from 177 countries and was adopted within 90 days. Subsequently, the United Nations declared June 21 as the International Day of Yoga, marking a significant diplomatic achievement for India. Since then, yoga…

25 Jun

Global yoga movement strengthens India’s wellness footprint

Business BureauBusiness

India’s growing influence in the global wellness ecosystem was on full display as the 12th International Day of Yoga (IDY) recorded widespread participation across major international cities, reinforcing the country’s position as a leading exporter of holistic health and wellness practices. Held under the theme “Yoga for Healthy Ageing,” this year’s celebrations extended to more than 2,500 venues worldwide, with over 210 Indian missions and embassies coordinating events in partnership with the Ministry of External Affairs and the Indian Council for Cultural Relations (ICCR). The main event in India was hosted in Kolkata, West Bengal. Market observers note that the…

25 Jun

Massive Participation from New York to Shanghai

Business BureauBusiness

The 12th International Day of Yoga was celebrated across the world on June 21, 2026, with unprecedented enthusiasm. While the main event in India was held in Kolkata, West Bengal, the echoes of this invaluable cultural heritage of India were heard far beyond its borders. This year’s global celebration was centered on the theme “Yoga for Healthy Ageing,” encouraging people of all ages to lead active and disease-free lives.With the joint support of India’s Ministry of External Affairs and the Indian Council for Cultural Relations (ICCR), more than 210 Indian missions and embassies worldwide organized grand yoga sessions at over…

25 Jun

Sony expands BRAVIA Theatre lineup to tap growing demand for premium home entertainment

Business BureauBusiness

Sony India has expanded its premium home audio portfolio with the launch of a new BRAVIA Theatre lineup, led by the flagship BRAVIA Theatre Trio, as the company seeks to strengthen its position in India’s fast-growing home entertainment market. The new range includes the BRAVIA Theatre Trio wireless home theatre system, BRAVIA Theatre Bar 7, BRAVIA Theatre Bar 5, BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8, and BRAVIA Theatre Rear 9 and Rear 8 speakers. The products are designed to deliver a cinema-like audio experience at home through technologies such as 360 Spatial Sound Mapping, Dolby Atmos, DTS:X and…