24
Mar
Allied Blenders and Distillers Limited (ABD) has announced that its flagship brand, ICONiQ White International Grain Whisky, has crossed a landmark 10 million cases in FY26, marking one of the fastest growth trajectories in the global spirits industry. Launched in September 2022 through a digital-first debut on ABD’s MetaBar in the metaverse, the brand initially rolled out in select East and North Indian markets before expanding nationwide. The whisky recorded 0.32 million cases in FY23, surged to 2.27 million cases in FY24, and crossed 5.7 million cases in FY25. It was recognised as the fastest growing millionaire spirits brand globally…
