18
Jan
Coca-Cola India and India’s largest retailer, Reliance Retail announced the launch of a sustainability initiative titled “BhoolNaJana, Plastic Bottle Lautana”, focused on post-consumer PET collection at Reliance Retail stores in Mumbai through Reverse Vending Machines (RVMs) and collection bins.With a vision for a circular economy, this pilot project, aligned with the Government’s Swachh Bharat Mission, has commenced in 36 stores of Reliance Retail including Smart Bazaar and Sahakari Bhandar stores in Mumbai and Delhi, and will expand to 200 stores across the country by 2025 with a target of collecting 5,00,000PET bottles annually in the pilot phase. The initiative was…
