EaseMyTrip.com, India’s second largest online travel tech platform, has launched its subsidiary, EaseMyTrip Insurance Broker Private Limited, to diversify its service portfolio and enter the insurance market by offering specialized products to meet customer needs. The new venture is expected to solidify EaseMyTrip’s position in the industry and cater to an INR 7.9 trillion markets with EaseMyTrip’s own 20 Million userbase.
India’s life insurance market, the fifth largest in emerging markets, is growing at 32-34% annually and is predicted to reach $200 billion by 2027, showcasing the brand’s commitment to customer satisfaction and offerings. By entering into the insurance brokerage domain, the company aims to not only enhance its service portfolio but also set up new avenues to increase business operations and revenue.
EaseMyTrip Insurance Broker Private Limited has been established as a separate entity under the ETPL brand, with Mr. Nishant Pitti as its Director. His leadership and expertise will play a pivotal role in guiding the company towards success in the insurance sector. Mr.Nishant Pitti, CEO and Co-Founder, EaseMyTrip, expresses his enthusiasm about the venture, stating, “With our strong standing for excellence and customer satisfaction, we are confident that we will make a lasting impact on our existing and new customers.’’
