Business - The Purbottar

29 Jun

Third multi-stakeholder meeting was conducted by IDH and the Jalpaiguri District Small Tea Growers’ Association

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IDH, through its Small Tea Grower Sustainability Program (STGSP) convened its third multi-stakeholder meeting to collaboratively chart an action plan for achieving a 'living income' in North Bengal's tea sector. The discussion, in partnership with Jalpaiguri District Small Tea Growers' Association, aims to unite diverse stakeholders in a shared understanding of living income, following previous dialogues in Assam. The economy of North Bengal (Dooars, Terai and Darjeeling) is primarily agriculture-based, with tea being the principal crop. These districts contribute 30% of the total tea produced in India. Within tea sector, there are 35,000 STGs which account for 60% of total…

29 Jun

Veedol Name Cricket Legend Sourav Ganguly as Brand Ambassador

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Cricket legend Sourav Ganguly has been appointed as the brand ambassador for Veedol, a leading lubricant brand in India, by Tide Water Oil Co. (India) Ltd. This partnership signifies a pivotal move for Veedol as it seeks to enhance its brand presence and solidify its market position across India. The brand values honesty, transparency, and enduring relationships, as reflected in its advertising tagline 'RakheSaaf, Dil Se'.Expressing enthusiasm, Mr Arijit Basu, Managing Director, Tide Water Oil Co (India) Ltd said, "We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador."Veedol, a renowned brand with…

29 Jun

Grand Shopsy Mela boosts E-commerce in India with 50% surge in demand

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The fifth edition of the Grand Shopsy Mela, hosted by Flipkart’s Shopsy, has brought significant cheer to millions of sellers and customers across India, marking a 50% surge in daily demand. This six-day shopping extravaganza, held from June 11-16, showcased unmatched selection and massive offers, attracting 43% new customers who were e-commerce natives. Shopsy’s event saw record-breaking participation, particularly from Tier 2 and Tier 3 cities, catering to the diverse needs of value-conscious consumers with over 16 crore products and free delivery. Fashion, household items, kids' collections, and budget mobiles topped the demand charts, with cities like Lucknow, Patna, Nagpur,…

29 Jun

NAR India successfully concluded the REALTORS Summit East India 2024

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NAR India, the leading real estate professional organization in India, successfully concluded the REALTORS Summit East India 2024 on July 15, 2024, at the Hyatt Regency in Kolkata. The summit featured a comprehensive agenda, with industry experts, networking opportunities, and insightful panel discussions, marking a significant event in the real estate calendar. The Event was laced with thought provoking Panel discussions Like Future of Real Estate in Eastern India and Young Generation Shaping Realty Trends with stalwarts from the industry as Panellists like Mr. Sushil Mohta, President CREDAI West Bengal, Mr. Sidharth Pansari, President CREDAI Bengal, Mr. Basant Parakh, Chairman,…

29 Jun

Honest Tea launches #FindYourGood campaign with Twinkle Khanna, expands presence in Guwahati

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Honest Tea, renowned for its refreshing ready-to-drink green tea sourced from the prestigious Makaibari Tea Estate, has unveiled its latest initiative, the #FindYourGood campaign. Collaborating with celebrated author and wellness enthusiast Twinkle Khanna, the campaign aims to redefine moments of tranquility amidst daily routines. The campaign highlights Honest Tea as a companion for finding personal balance, offering flavors like Lemon-Tulsi and Mango. Twinkle Khanna, endorsing the campaign, shared, "It’s up to you to decide what’s good for you," emphasizing the brand's message of individual wellness. Ruchira Bhattacharya, Senior Director of Marketing at The Coca-Cola Company, India and South-West Asia Operating…

29 Jun

Disney Adventure Awaits: Ultimate Holiday Destination Sets Sail from Singapore in 2025

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Disney Adventure, set to sail from Singapore in 2025, is set to provide families across the region with an unforgettable sea holiday experience. The first Disney Cruise Line ship to homeport in Asia will be a destination itself, sailing on three- and four-night voyages designed with magical days at sea and filled with immersive storytelling and captivating entertainment like only Disney can do. The Disney Adventure offers a unique journey and destination, bringing the core pillars of Disney storytelling to life. Guests will embark on voyages to seven themed areas, each filled with dozens of incredible characters and unforgettable experiences,…

29 Jun

Snapchat introduces new safety features designed to strengthen real friend connections

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Snapchat has introduced a suite of new safety features all designed to strengthen and reinforce the real friend relationships that makes Snapchat so unique. These new features aim to further safeguard teens and the broader community from online harms. To kick off an essential dialogue on teen online safety, Snapchat hosted a panel discussion featuring influential parents Tisca Chopra and Maria Goretti, actor and Snap Star Nitanshi Goel, Aparajita Bharti, Co-Founder of Young Leaders for Active Citizenship (YLAC) and Uthara Ganesh, Head of Public Policy at Snap. The panel explored critical topics such as the importance of digital literacy, maximizing…

29 Jun

Vi Business Study: MSMEs poised for digital transformation

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Vi Business has announced pivotal insights from its 'ReadyForNext MSME Growth Insights Study Vol 2.0, 2024'. Released on World MSME Day, the study encompassed 1.6 lakh MSMEs across 16 sectors in India, revealing that nearly 60% of these enterprises are gearing up to digitize their operations by 2025. The study highlights significant advancements in digital maturity, particularly in sectors like IT-ITES, Financial Services, and Transportation. Despite challenges such as knowledge gaps and financial constraints, MSMEs are increasingly adopting cloud computing, IoT, and advanced workspace tools to enhance efficiency and expand market reach. Sectors like Retail and Construction are also making…

29 Jun

U.S. Polo Assn. launches a new retail identity in South City Mall, Kolkata

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U.S. Polo Assn., India's leading casual-wear brand of the United States Polo Association, has opened its Men's and Kids' stores at South City Mall. The menswear store is spread across 1300 sq. ft. with offerings ranging from Polo Shirts, Shirts, Denim, T-shirts, Trousers, Footwear, & Innerwear. The kids' store occupies 640 sq. ft., showcasing a diverse collection for boys and girls. Currently, USPA has over 400 brand stores and over 2,000 shop-in-shops across 200 cities in India. Amitabh Suri, CEO of U.S. Polo Assn. India said, “Our new elevated retail identity represents a compelling narrative of this legacy brand and…

28 Jun

Godrej Agrovet champions sustainable growth at Indore Palm Oil Summit

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Godrej Agrovet Limited, a leading name in India’s oil palm processing sector, showcased its commitment to sustainability at the "Palm Oil - Transforming Perceptions for Health and Nutrition" conference in Indore. Co-hosted by Solidaridad, Asian Palm Oil Alliance, and SEA, the event highlighted the pivotal role of palm oil in India's edible oil landscape. Attendees, including nutritionists, scientists, medical professionals, and industry giants like Adani-Wilmar, convened to explore the nutritional benefits of palm oil, such as its potential to enhance heart and brain health, antioxidant properties, and support for eye health. With palm oil constituting over 38% of India's total…