Business - The Purbottar

05 Aug

Harpic’s new campaign ‘Bathroom Jagmagaye Toh Din Ban Jaaye’ promises sparkling mornings

Business BureauBusiness

Harpic, a leader in bathroom cleaning solutions, has unveiled its latest campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye’. Featuring actors Karan Wahi in the North and Erode Mahesh in the South, the campaign underscores the crucial link between bathroom cleanliness and a positive start to the day. The campaign highlights how a clean bathroom can significantly uplift one's mood, setting a positive tone for the day ahead. In contrast, a dirty bathroom with stains and odors can negatively affect one's morning. Harpic’s Bathroom Cleaner is designed to provide superior cleaning, eliminating 99.9% of germs and leaving a fresh fragrance, ensuring…

05 Aug

Nissan launches all-New X-TRAIL in India with groundbreaking technology

Business BureauBusiness

Nissan Motor India has officially launched the much-anticipated All-New 4th Generation X-TRAIL in India, marking its debut with an introductory price of INR 49.92 lakh (ex-showroom, Delhi). This 'Made in Japan' SUV stands out as the only CBU (Completely Built-Up) vehicle in its segment in the Indian market, boasting the world's first production engine with Variable Compression Turbo technology. The X-TRAIL is engineered to deliver superior power and fuel efficiency, leveraging its Variable Compression Engine and advanced 3rd generation XTRONIC CVT with D-Step Logic Control. The inclusion of a 12V ALiS mild hybrid system further enhances fuel economy while reducing…

05 Aug

Flipkart launches FlipInTrends to boost growth for made-in-India fashion brands ahead of festive season

Business BureauBusiness

Flipkart has announced its new initiative, FlipInTrends, aimed at driving growth for Made-in-India fashion brands as the festive season approaches. The launch event, held in New Delhi, saw participation from over 100 Indian fashion brands and featured prominent personalities including Rhea Kapoor, Mouni Roy, and Rithvik Dhanjani. FlipInTrends leverages advanced generative AI, merchandising innovations, and insights from Flipkart’s 500 million registered users to enhance product offerings and align with the latest fashion trends. The initiative is designed to keep fashion sellers informed with up-to-date trend forecasts through the Flipkart Seller app, ensuring the availability of the most relevant styles. Industry…

05 Aug

Kolkata grooves to K-Pop at regional round of all India contest

Business BureauBusiness

Kolkata witnessed a vibrant celebration of K-Pop culture as hundreds gathered at the Eastern Zonal Cultural Centre in Bidhannagar for the regional round of the All India K-Pop Contest 2024. Out of 1,695 online registrations, 52 participants showcased their talent, with 19 teams making it to the stage.'Krazyones The Flowerknights' stole the show in the dance category with their performance of 'Sugar Rush Ride' by TXT. Ancy Irengbam's rendition of 'No.1' by BoA earned her the top prize in the vocal category. Both winners will advance to the semi-final in New Delhi on October 19, 2024. Among other notable performances,…

05 Aug

Godrej Industries hosts inaugural ‘National Chemistry Day’ summit, drive innovation and sustainability

Business BureauBusiness

Godrej Industries Group (GIG) celebrated the first edition of its ‘National Chemistry Day’ Summit today, bringing together leaders from academia and industry to explore transformative trends and technologies in the chemical sector. This event, spearheaded by Godrej Chemicals and Astec LifeSciences, aimed to highlight how India’s chemical industry can adapt and thrive in a rapidly evolving global landscape.India’s chemical industry, contributing 7% to the nation's GDP and ranking sixth globally, plays a pivotal role in various sectors. The summit focused on addressing current challenges and opportunities through dynamic panel discussions. Nadir Godrej, Chairman and Managing Director of Godrej Industries Limited,…

03 Aug

Godrej Agrovet to acquire full control of Godrej Tyson Foods

Business BureauBusiness

Godrej Agrovet Limited (GAVL), one of India's leading food and agri-business conglomerates, has announced a major strategic move to acquire the remaining 49% stake in Godrej Tyson Foods Limited (GTFL) from Tyson India Holdings Limited, an affiliate of Tyson Foods, Inc. This acquisition will boost GAVL's stake in GTFL from 51% to 100%, further consolidating its presence in the poultry and processed foods sector. Founded in 2008 as a joint venture between GAVL and Tyson Foods, GTFL is known for its processed poultry products and live poultry birds, marketed under the brands 'Real Good Chicken' and 'Yummiez'. The company has…

03 Aug

JSW MG Motor India announces India’s first crossover utility vehicle: The MG Windsor

Business BureauBusiness

JSW MG Motor India has introduced its much-anticipated model, the MG Windsor, marking India’s first entry into the Crossover Utility Vehicle (CUV) market. Named after the historic Windsor Castle, this Intelligent CUV merges classic elegance with advanced technology, promising a blend of luxury and innovation. Inspired by the architectural grandeur and royal heritage of Windsor Castle, the MG Windsor is designed to reflect meticulous craftsmanship and premium quality. The vehicle's imposing design and advanced features echo the castle's blend of historical magnificence and modern enhancements. Satinder Singh Bajwa, Chief Commercial Officer of JSW MG Motor India, highlighted the vehicle's appeal:…

03 Aug

NSDC and Britannia launch women entrepreneurship program to empower 25 lakh women

Business BureauBusiness

The National Skill Development Corporation (NSDC) has partnered with Britannia Industries to launch the Women Entrepreneurship Program. This program addresses the unique challenges faced by women entrepreneurs by providing essential skills, knowledge, and networking opportunities.The initiative introduces free self-learning basic entrepreneurship courses on the Skill India Digital Hub (SIDH), available in multiple languages. Successful participants will receive a co-branded certificate from NSDC, Britannia Industries, and the National Institute for Entrepreneurship and Small Business Development (NIESBUD). This program aspires to empower around 25 lakh women across India, equipping them with the necessary tools to launch and grow successful businesses. Highlighting the…

03 Aug

Gold rate is Saturn again, what is the rate of yellow metal today?

Banasree SarkarBusinessgold price

According to the report, excluding GST and TCS, the price of 24 carat gold bullion in Kolkata is Rs 7070 per gram. The price of 24 carat gold bars per 10 grams today is Rs 70700. On the other hand, excluding GST and TCS, the retail price of 24 carat matured gold in Kolkata today is Rs 7105 per gram. The price of 24 carat matured gold per 10 grams is Rs 71050 today. Compared to yesterday, the retail prices of gold and gold bars in Kolkata have increased by Rs 600 per 10 grams. Meanwhile, excluding GST and TCS,…

03 Aug

Tata Tea Premium launches regional campaign celebrating local pride

Business BureauBusiness

Tata Tea Premium has unveiled the latest phase of its hyperlocal marketing strategy with the release of three new state-specific commercials, each celebrating the unique cultural essence of Uttar Pradesh, Punjab, and Haryana. Crafted by Mullen Lintas, these films aim to resonate deeply with regional audiences by reflecting local values and traditions. The Punjab commercial highlights the state's renowned generosity, depicting children using their lunch boxes as community kitchens to serve construction workers. This gesture underscores Punjab’s tradition of 'sewa' and aligns with Tata Tea Premium’s promise of "Vadde Dil Wali Punjab Ke Liye Vaddi Daanein Wali Chai."In Uttar Pradesh,…