Business - The Purbottar

11 May

Galaxy F55 5G: Samsung’s latest innovation blends style and substance

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Samsung is gearing up to announces its latest masterpiece - the Galaxy F55 5G. Scheduled for launch on May 17, the Galaxy F55 5G is poised to captivate tech aficionados with its luxurious vegan leather finish and a distinctive saddle stitch pattern, setting new benchmarks for sophistication in the smartphone realm. Positioned as the newest entrant in the coveted Galaxy F series, the Galaxy F55 5G promises to elevate user experiences with a suite of segment-leading features meticulously curated to deliver a premium smartphone encounter. Draped in opulence, the Galaxy F55 5G will debut in two vibrant hues, Apricot Crush…

11 May

Tata Motors launches the all-new Tata Ace EV 1000

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Tata Motors, India’s largest commercial vehicle manufacturer, strengthened its e-cargo mobility solutions with the launch of the all-new Ace EV 1000. Developed to revolutionise last-mile mobility, this zero-emission mini-truck offers higher rated payload of 1 tonne and a certified range of 161km on a single charge. The Ace EV is developed with rich inputs from its customers and the new variant will address evolving needs from various sectors like FMCG, beverages, paints & lubricants, LPG & dairy. The Ace EV, supported by 150 Electric Vehicle Support Centres, features an advanced battery management system, Fleet Edge telematics system, and robust aggregates…

11 May

BM Birla Heart Hospital Introduces Digital-First Initiative on National Technology Day

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BM Birla Heart Hospital, India's first NABH-accredited hospital, has launched an "Enhanced Cardiac Care" Program, a digital first initiative, in honor of National Technology Day. Dozee's AI-based Contactless Remote Patient Monitoring and Early Warning System are being integrated into all ward beds, marking a significant step towards preventive and proactive care, focusing on continuous monitoring to identify and address clinical deterioration early. The hospital is implementing a strategic move to prioritize preventive and proactive care over reactive responses, leveraging data-driven technology to enhance patient safety and outcomes. The ‘Enhanced Cardiac Care’ Program is a testament to BM Birla Heart Hospital's…

11 May

Prema: From tragedy to triumph – A mother’s journey as a trucking partner with Amazon

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In a world where women are breaking barriers and excelling in traditionally male-dominated industries, Prema's story stands out as a beacon of resilience and determination. As the world celebrates Mother's Day, Prema's journey from tragedy to triumph serves as an inspiring tale of maternal strength and entrepreneurial spirit. At 55 years old, Prema found herself facing personal challenges following her husband's untimely passing in 2017. As a single mother, she embarked on a courageous journey into the world of logistics, becoming a trucking partner with Amazon. Despite her background in finance and marketing, Prema embraced the challenge with unwavering determination,…

11 May

IYM unveils new color shades in FZ-S Fi Version 4.0 DLX

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India Yamaha Motor (IYM) has introduced new color shades for its popular street fighter model, FZS-S Fi Version 4.0 DLX, in line with the 'The Call of the Blue' brand campaign. IYM has launched the stunning new Ice Fluo-Vermillion and intriguing Cyber Green colour shades in the model at an attractive price of INR1,29,700/- (Ex-Showroom, New Delhi). These two vibrant colour shades are meticulously crafted to resonate with the evolved taste of customers, especially the youth. India Yamaha Motor has introduced dynamic color shades in the FZS-S Fi Version 4.0 DLX, demonstrating its commitment to staying relevant and appealing to…

11 May

Suraksha Diagnostics introduces BD Vacutainer® UltraTouch™ for painless blood collection, a first in Eastern India

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Suraksha Diagnostics, the leading healthcare provider in Eastern India, has taken a significant stride in patient care by introducing the BD Vacutainer® UltraTouch™ push button blood collection set. This innovative device, pioneered by BD (Becton, Dickinson, and Company), marks a groundbreaking advancement in blood collection technology, aiming to minimize patient discomfort and enable single prick success during the blood collection process. In recent years, patients have increasingly emphasized the importance of a positive healthcare experience, beginning with blood collection. Recognizing this, Suraksha Diagnostics has embraced cutting-edge technologies to ensure a gentler, safer, and faster blood collection experience for its patients.…

11 May

Oakley and ‘Hitman’ Rohit Sharma launch next chapter of ‘Be Who You Are’ campaign

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Oakley, the global leader in sports performance eyewear, launched the latest chapter of its powerful and inspiring campaign ‘Be Who You Are’. Fronting the campaign is none other than Rohit Sharma, to whose tune, 1.4billion hearts beat, as he leads India into its fourth World Cup title quest. This also marks Rohit Sharma’s 5th year of association with Oakley, strengthening the brand’s commitment to supporting athletes to play at the highest level and be their true, authentic selves. The new ad by Oakley showcases the authenticity, passion, and self-belief of an athlete's journey, with Rohit leading the narrative. The ad…

11 May

PeepalCo’s Lemonn unveils Futures and Options trading

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PeepalCo's Lemonn platform offers zero trading brokerage for Futures and Options (F&O) trading, with a user-centric design and app interface simplifying the trading experience, allowing traders to execute trades with live charts in just four clicks. Lemonn is offering a lifetime free account (no account opening charges and no annual maintenance charges) while the zero trading brokerage will be applicable for one-year for all the users. The company is also gearing up to announce yet another new product within the next two months. Lemonn is a stock investing app and was launched earlier this month by PeepalCo, a house of…

11 May

Kartik Aaryan joins Fanta’s flavorful revolution in New ‘Fnacking’ campaign

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Fanta, the beloved beverage brand under Coca-Cola India, has launched an innovative campaign spotlighting the art of 'Fnacking.' The campaign, featuring Bollywood heartthrob Kartik Aaryan, aims to elevate the snacking experience by pairing Fanta Orange with an array of favorite snacks. The concept of 'Fnacking,' a blend of 'Fanta' and 'snacking,' encapsulates the essence of indulgence and flavor experimentation. With Fanta as the catalyst, consumers are encouraged to explore unconventional snack combinations, turning every bite into a multisensorial delight. Kartik Aaryan, known for his charismatic presence, brings his playful charm to the campaign, showcasing the fun and excitement of 'Fnacking.'…

11 May

Doctors advise parents to follow the proper vaccination schedule to ensure their children’s safety

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World Immunisation Week, from April 24th-30th, commemorates the 50th anniversary of the World Health Organization's Expanded Program on Immunisation (EPI).This milestone commemorates the legacy of global immunisation efforts and serves as a reminder of the countless lives saved and communities protected through vaccination over the past five decades. The Universal Immunisation Programme (UIP) in India has successfully expanded immunization coverage to over 90% of children. Although coverage in the first year is high, drop-out rates after 1st birthday increase. A significant number of children in the country remain partially vaccinated. Vaccination significantly prevents children from contracting various diseases, preventing 37…