Business - The Purbottar

06 Sep

Axis Max Life reimagines life advisor role in India’s phygital era

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Axis Max Life has unveiled a transformative vision for life advisors, positioning them as digitally empowered, emotionally intelligent partners at the heart of India’s evolving life insurance landscape. Over the past two decades, the industry has shifted from urban-centric penetration to one of the fastest-growing protection markets globally, with life advisors emerging as crucial drivers of trust and financial literacy. In line with IRDAI’s agenda of ‘Insurance for All by 2047’, Axis Max Life has focused on expanding its agency force into Tier 2 and 3 cities, leveraging digital tools and platforms like Bharat Stack to enhance accessibility. The company…

06 Sep

Truecaller reinvents caller ID in India with AI-powered contextual insights

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Truecaller, the globally popular caller ID platform with over 450 million users, has launched an AI-driven upgrade in India, offering deeper contextual insights on incoming calls. Moving beyond simply displaying a caller’s name, the service now identifies potential fraud, flags spam, and classifies businesses in real time, helping users understand not just who is calling but why. “People hesitate to answer unknown calls because they lack context and in today’s world, context is everything,” said Rishit Jhunjhunwala, Global CEO of Truecaller. “Our AI provides clarity the moment your phone rings, turning uncertainty into informed choice.” Truecaller’s AI engine interprets billions…

06 Sep

Medanta-Nagaland partnership highlights economic value of preventive healthcare

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The Medicity, Gurgaon, in association with the Government of Nagaland and the Investment and Development Authority of Nagaland (IDAN), has launched “A Guide to Better Health,” a comprehensive booklet promoting preventive care. The move illustrates a strategic shift in India’s healthcare economy, where prevention is being positioned as a cost-saving alternative to treatment. The initiative, conceptualized by Nagaland Assembly Speaker Sharingain Longkumer and supported by the Department of Youth Resources and Sports, was unveiled by Chief Minister Neiphiu Rio. Over 200 legislators and senior officials received copies, with digital versions planned to ensure scalability and reduce dissemination costs. Dr. Naresh…

05 Sep

Godrej Jersey promotes paneer as protein powerhouse this Nutrition Week

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Godrej Jersey has launched a special campaign this Nutrition Week to highlight the nutritional and culinary potential of paneer, positioning it as an indispensable source of protein for vegetarian households across India. Paneer, long regarded as a vegetarian superfood, provides a natural and wholesome protein option. While it has been a staple in northern diets, its versatility allows it to adapt to regional cuisines across India. From Paneer Chettinad in Tamil Nadu to Paneer Tikka in Punjab and Paneer-stuffed Dhokla in Gujarat, the ingredient continues to find innovative roles on plates nationwide. Speaking on the importance of paneer, Shantanu Raj,…

05 Sep

Tata AIA launches ‘health buddy’ and health SIP, redefines insurance with wellness-first approach

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Tata AIA Life Insurance has unveiled “Tata AIA Health Buddy”, India’s first 24x7 virtual health and wellness companion from a life insurer, aimed at combining continuous healthcare with insurance protection. Alongside, the company also announced the launch of Tata AIA Health SIP, a unique health insurance plan integrating long-term protection with wealth creation. The Health Buddy comes with a friendly mascot to symbolize care and trust. Available on the Tata AIA Life Insurance app, it offers preventive check-ups, 24x7 doctor consultations across 24 specialties, vaccinations, women’s care, dental consultations, discounts on lab tests and medicines, fitness and diet sessions, and…

05 Sep

National Nutrition Month with focus on almonds for daily health

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As National Nutrition Month kicks off under the theme “Food Connects Us Together,” health experts are urging citizens to prioritize daily nutrition, emphasizing nutrient-dense foods like almonds, fruits, and whole grains. California almonds, rich in 15 essential nutrients including vitamin E, magnesium, zinc, and iron, are highlighted as an easy way to fuel mornings and support overall health. The Indian Council of Medical Research-National Institute of Nutrition (ICMR-NIN) recommends daily nut consumption, citing benefits for heart health, weight management, and blood sugar control. Bollywood actress Soha Ali Khan, a fitness advocate, shared her habit of starting the day with almonds,…

05 Sep

VLCC launches ‘The Great Indian Beauty Festival 2025’ with up to 50% off nationwide

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VLCC, one of India’s leading beauty and wellness brands, has announced the launch of The Great Indian Beauty Festival 2025, billed as the country’s largest beauty celebration of the year. The month-long festival, running from September 1 to 30 across 219+ VLCC clinics, promises customers up to 50% discounts on a wide range of advanced skin and body solutions. The festival highlights festive glow facials, anti-ageing treatments, pigmentation correction, painless laser hair reduction, infusion therapies, and full makeover packages. Over 250 doctors from VLCC’s network will also provide free consultations and skin-health checks. Among the innovations introduced are the globally…

04 Sep

Coriander futures prices upgrade on demand

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New Delhi: Coriander prices on Thursday rose by Rs 178 to Rs 7,708 per quintal in futures trade as speculators increased their positions following a firm trend in the spot market. At the NCDEX, coriander contracts for October delivery rose by Rs 178, or 2.31 per cent, to Rs 7,708 per quintal with a turnover of 11,600 lots. Market analysts said coriander prices rose on a firm trend in the spot market and restricted supplies from producing regions.

04 Sep

JSW Group, Assam government to build world-class museum in Guwahati for Vrindavani Vastra

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The JSW Group has joined hands with the Government of Assam to establish a world-class heritage museum in Guwahati, which will house the 17th-century devotional textile, the Vrindavani Vastra. Considered a cultural treasure created under the guidance of Srimanta Sankardev, the textile is currently preserved at the British Museum in London. The British Museum has agreed to loan the Vrindavani Vastra to Assam for public display during 2026–27, where it will remain for 18 months. The Government of Assam has allotted land at Khanapara’s Sericulture Farm for the project, which will be fully funded by JSW Group. The museum will…

04 Sep

Bandhan Mutual Fund launches India’s First Sector Leaders Index Fund

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Bandhan Mutual Fund has unveiled the Bandhan BSE India Sector Leaders Index Fund, marking India’s first index fund designed to provide investors exclusive access to sector leaders across the economy. The open-ended scheme will track the BSE India Sector Leaders Index, which identifies the top three companies by market capitalization from each of the 21 sectors within the BSE 500 Index. The New Fund Offer (NFO) opens on September 3, 2025, and closes on September 17, 2025, with investments accessible through licensed mutual fund distributors, financial advisors, online platforms, or directly via the Bandhan AMC website. Vishal Kapoor, CEO of…