Business - The Purbottar

13 Oct

House of McDowell’s Soda launches ‘Yaaron Wali Baat 2.0’ celebrating friendship and firsts with Kartik Aaryan

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House of McDowell’s Soda, in collaboration with Publicis Groupe India’s Team Spirit, has launched its latest campaign, Yaaron Wali Baat 2.0, highlighting the unforgettable “firsts” shared among friends. Headlined by brand ambassador Kartik Aaryan, the campaign, titled Karo Kuch Pehli Baar Jab Saath Hon Yaar, combines humor, nostalgia, and energy to showcase how friendship inspires courage and memorable experiences. The film features Kartik motivating a hesitant friend to try something new, followed by playful reenactments of historical firsts—from the moon landing to the invention of social media—underscoring that the seemingly impossible is achievable with friends by your side. “Friendship has…

13 Oct

Jayant Chaudhary launches ‘IGNiTE 4.0’ to skill 1,000 underserved youth in EV and industry 4.0 technologies

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Union Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Education, Jayant Chaudhary announced the launch of “IGNiTE 4.0”, a joint initiative of the National Skill Development Corporation (NSDC) and Mercedes-Benz India, aimed at training 1,000 youth from underserved communities in cutting-edge automotive technologies. Chaudhary said India must harness its growing youth population by fostering equity, inclusion, and opportunity. “Our institutions must think beyond cost competitiveness — we must lead on innovation, product development, and intellectual property creation,” he emphasized. The year-long programme, implemented by Kedman Skilling Pvt. Ltd., will train participants in Electric Vehicle (EV) technology, Industry…

13 Oct

Harsh Vardhan Shringla tours landslide-hit Darjeeling, pushes for swift relief and rehabilitation

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Rajya Sabha MP Harsh Vardhan Shringla has undertaken a four-day assessment from October 6 to 9 across landslide-affected regions of Darjeeling district, including Dudhiya, Mirik, Thurbo, Poobong, Pokhriabong, and Tabakoshi, to oversee relief and rehabilitation operations. In his capacity as President of the Darjeeling Welfare Society, Shringla coordinated the distribution of critical relief materials, including food supplies, blankets, utensils, tarpaulins, and spades, and extended financial assistance to families who lost loved ones and individuals seriously injured. During the visit, Shringla, accompanied by West Bengal Governor Dr. C.V. Ananda Bose for the Dudhiya inspection, recommended urgent measures including temporary Bailey Bridge…

11 Oct

Kolkata Heart Institute pioneers dual-chamber leadless pacemaker implantation in Eastern India

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Rabindra Nath Tagore Heart Institute (RTIICS) has marked a significant milestone in cardiac care by successfully implanting two dual-chamber leadless pacemakers on the same day, on October 8. The procedures, performed by Dr. Debdatta Bhattacharyya and his team, employed the latest AVEIR technology, positioning the institute as the first centre in Eastern India to offer such advanced cardiac rhythm management. Unlike traditional pacemakers that require wires and chest incisions, the AVEIR system is entirely wireless and minimally invasive. Inserted via a thin catheter, the device is the size of a vitamin capsule, reduces post-surgical discomfort, lowers infection risk, and offers…

11 Oct

Xiaomi expands customer care network with 10 premium service centres across India

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Global technology leader Xiaomi has announced the launch of 10 Premium Service Centres across major Indian cities, redefining the after-sales experience with faster service, comfort-driven design, and hands-on product engagement. The centres are now operational in Bangalore, Hyderabad, and Kochi, while Chennai, Kolkata, Delhi, Jaipur, Mumbai, Pune, and Ahmedabad will follow soon. According to Sudhin Mathur, Chief Operating Officer, Xiaomi India, “Our goal has always been to build more than products — we aim to create lasting connections with our users. These centres reflect our commitment to elevate the customer experience and strengthen our bond with the community.” Each centre…

11 Oct

JSW MG Motor India launches Windsor Inspire Edition, celebrates 1-year milestone with Nitin Gadkari

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JSW MG Motor India on Thursday launched the limited-edition Windsor Inspire Edition to commemorate one year of its best-selling electric vehicle, the Windsor, which has crossed 40,000 units in India. Unveiled at the residence of Union Minister of Road Transport & Highways Shri Nitin Gadkari, the edition features a striking Pearl White and Starry Black dual-tone exterior, 18-inch all-black alloy wheels with rose gold cladding, and premium Sangria Red and Black leather interiors with 135-degree recline aero lounge seats. Shri Gadkari lauded the initiative, highlighting India’s growing electric mobility sector. “Clean mobility is essential for our environment and positions India…

10 Oct

The Drifting Window: Why Implantation Timing Matters in IVF Failures

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In-vitro fertilisation (IVF) has come a long way from being a single-step laboratory process to a deeply personalised treatment pathway. Yet, even with genetically healthy embryos and precise transfers, some cycles fail inexplicably. Scientific evidence has started pointing to a less obvious factor: the timing of implantation. This ‘window’ of receptivity in the endometrium, once thought to be universally predictable, is now recognised as unique to each woman says Dr Sonali Mandal Bandyopadhyay, Fertility Specialist at Birla Fertility & IVF, Howrah. The hidden variable in failed cycles Traditionally, embryo transfer is performed five days after progesterone initiation during a frozen…

10 Oct

How Lifestyle and Diet Impact Digestive Health and fatty Liver Diseases

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Dr. Adi Rakesh Kumar is a Consultant Gastroenterologist, Therapeutic Endoscopist & Endosonologist at Yashoda Hospitals, Hyderabad said, Liver function and digestive health are intimately related, and both are greatly impacted by food and lifestyle decisions. The immune system and nutrition absorption are supported by maintaining optimal digestive health, and fatty liver illnesses, including non-alcoholic fatty liver disease (NAFLD), can be prevented and treated with a healthy diet and lifestyle. Lifestyle Factors Affecting Digestive Health - A balanced diet that supports a healthy gut microbiome—the billions of bacteria that reside in the intestines—is the first step toward digestive wellness. This microbial…

10 Oct

Vi strengthens digital security with ‘Vi Protect’ launch at IMC 2025; AI-powered measures to curb spam and cyber threats

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Vi, one of India’s leading telecom operators, unveiled its new AI-powered security initiative, Vi Protect, at the India Mobile Congress (IMC) 2025. The platform unifies all of Vi’s consumer, network, and enterprise safety systems to safeguard users against spam, scams, and cyber attacks. As part of this initiative, Vi introduced two key features — an AI-based Voice Spam Detection system and an AI-driven Cyber Defense and Incident Response System for its core network. The voice spam detection feature flags suspicious calls in real time, displaying “Suspected Spam” alerts on users’ screens. Unlike third-party apps, this system operates natively within Vi’s…

10 Oct

IIM Trichy wins Godrej DEI Lab’s India included on campus case study challenge

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Godrej DEI Lab, the diversity, equity, and inclusion (DEI) initiative of the Godrej Industries Group, concluded its national India Included on Campus Case Study Challenge with IIM Trichy emerging as the winner for their innovative case study on Godrej Agrovet. The competition aimed to engage top B-school students across India in developing actionable solutions to corporate DEI challenges, particularly focusing on women’s retention and attrition in the workforce. The finale, held at Godrej One in Mumbai, featured four finalist teams from IIM Trichy, SIBM Pune, IIM Mumbai, and IIM Lucknow presenting strategies to strengthen inclusion. IIM Trichy’s Team Do and…