Business - The Purbottar

15 Oct

Tanishq unveils ‘Mriganka’ – A mystical festive jewellery collection inspired by myth and imagination

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As the festive season approaches, Tanishq, India’s leading jewellery brand from the House of Tata, has launched its new collection ‘Mriganka’, a dazzling fusion of myth, imagination, and craftsmanship. The collection celebrates India’s storytelling traditions, drawing inspiration from mythical worlds where celestial gardens, palaces, and ethereal beings come alive in gold. Fronted by actor and former Miss World Manushi Chhillar, Mriganka showcases bold and imaginative designs that elevate festive jewellery into wearable art. Crafted using advanced techniques such as stone-on-stone jadau, Badroom, Chandak, and Ras Rava, the pieces feature coloured kundan, enamel detailing, and intricate 3D motifs. Revathi Kant, Chief…

15 Oct

IIT Guwahati students sweep WongaWits Finance Quiz, showcase Northeast’s rising talent

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The Indian Institute of Technology Guwahati (IIT Guwahati) hosted the Guwahati edition of WongaWits Season 2, YES SECURITIES’ flagship “India’s Premier Finance and Stock Market Quiz,” drawing over 100 participants from more than 10 colleges across the region. The event, which has previously electrified audiences in Delhi, Hyderabad, Pune, and Lucknow, tested students on financial fundamentals and real-world stock market dynamics through multiple competitive rounds. The IIT Guwahati students dominated the competition, securing all top three positions and claiming the title in a clean sweep, demonstrating quick thinking, analytical depth, and effective teamwork. Adding a lively twist, RJ Aliya from…

15 Oct

Tata Steel introduces Mobile Bore Pile Cage Machine, opens fully automated construction service Centre in Guwahati

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Tata Steel has taken a major step in modernizing India’s construction sector with the launch of its first Mobile Bore Pile Cage Machine and the inauguration of a fully automated Construction Service Centre in Guwahati. Developed in partnership with TJK India, the mobile machine is designed for on-site reinforcement manufacturing, improving efficiency, reducing labor, and providing customized solutions for large-scale infrastructure projects across challenging terrains. The Guwahati Construction Service Centre, set up in collaboration with SM Corporation Ltd., has a production capacity of 2,000 tonnes per month. Initially, it will offer Tiscon ReadyBuild pre-engineered Cut & Bend Tata Tiscon TMT…

15 Oct

Sansaar brings sustainable festive cheer to homes across India

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As the festive season begins, Sansaar, a sustainable home décor brand under the D’Décor umbrella, is offering families across India an opportunity to elevate their homes with style, warmth, and personality. Known for its sophisticated soft furnishings and eco-friendly accents, Sansaar’s collections aim to make homes inviting, vibrant, and celebration-ready. The brand’s wide range includes the deep-hued Satina collection for living rooms, pastel Locomotion sheers, and 100% organic cotton bedding from the Plains and Charm collections, designed to bring luxury and comfort to bedrooms. Sansaar’s Fables collection caters to children with playful, non-toxic fabrics, while the Integra range adds a…

15 Oct

Three in four heart patients in India now under 50, TATA AIG survey reveals

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A nationwide survey conducted by TATA AIG General Insurance has revealed a worrying trend of younger Indians facing serious heart conditions. According to responses from nearly 300 cardiologists, 74% reported that a majority of their heart patients are under the age of 50, with 36% in the 31–40 age group and 38% aged 41–50. Stress, unhealthy diets, and sedentary lifestyles were identified as key drivers. The survey also highlighted alarming patient behavior. Nearly 78% of doctors said patients often ignore chest pain, fatigue, and breathlessness—the primary early warning signs of heart issues. Over 60% noted that patients typically seek treatment…

15 Oct

Equirus, Sapient Finserv merge to form top 10 independent wealth platform with Rs 35,000 crore AUM

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Equirus Group has merged with Sapient Finserv Group in an equity swap deal, creating a combined platform among the top 10 non-bank independent wealth managers in the country. The merger brings total Assets Under Management (AUM) to ₹35,000 crore, significantly expanding Equirus’ footprint in wealth management and family office services. Headquartered in Pune, Sapient Finserv currently manages ₹13,500 crore in AUM with a robust monthly SIP book of ₹65 crore. Post-merger, Sapient Finserv founders Amit Bivalkar and Pallav Bagaria join the leadership team and board of Equirus Wealth, ensuring shared governance and strategic alignment. “Combining Equirus’ investment banking expertise with…

15 Oct

Medanta’s ‘Banno Ki Rasm’ crosses 8 million views, raises breast cancer awareness nationwide

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Medanta Hospital Gurgaon has made a significant impact in breast cancer awareness with its newly launched film, Banno Ki Rasm, which has already garnered over 8 million views across social media platforms. The 2-minute 28-second film, part of Medanta’s “Jaanta Hai Medanta” initiative, reimagines the self-breast exam as a tradition of strength and self-care, urging women to adopt it as a monthly ritual. Dr. Naresh Trehan, Chairman & Managing Director of Medanta, emphasized the importance of empowering women and breaking the stigma surrounding breast cancer. “Women are the backbone of a progressive society… Through this film, Medanta addresses a key…

14 Oct

Padma Shri Arup Kumar Dutta and Ex-DGP Kula Saikia announce Nalanda Literature Festival 2025 in Guwahati

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The Nalanda Literature Festival (NLF) 2025 was announced for the North East in a vibrant interactive session held at Jyoti Chitraban, Kahilipara, Guwahati, celebrating the theme of “Legacy, Language & Literature.” The festival, scheduled from December 21 to 25, 2025, in Rajgir, Nalanda, Bihar, aims to bridge ancient wisdom with contemporary creativity in collaboration with Nalanda University. The event was graced by Ex-DGP and eminent writer Sh. Kula Saikia as Chief Guest and Shri Kalyan Chakravarthy, ACS, Cultural Affairs Department, as Guest of Honour. Chairperson D. Aaliya, Festival Director Ganga Kumar, and Padma Shri Arup Kumar Dutta joined other notable…

14 Oct

IFAT India 2025 to spotlight green technology and global collaboration

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IFAT India 2025, the country’s largest trade fair for water, sewage, solid waste, and recycling technologies, is set to take place from October 14–16 at the Bombay Exhibition Centre (NESCO), Mumbai. Organised by Messe Muenchen India, this year’s edition is expected to be the biggest ever, spanning 45,000 sqm with over 500 exhibitors from more than 30 countries and attracting an estimated 28,000 trade visitors from 50 nations. Country pavilions from Germany, Canada, Netherlands, South Korea, Hungary, and Australia will strengthen the international presence. Bhupinder Singh, President IMEA, Messe München, highlighted that India is at a critical juncture where waste…

13 Oct

Celebrate a healthy Diwali with the goodness of California almonds

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As Diwali lights up homes across India, wellness experts are urging families to balance festive indulgence with nutritious choices. Almonds, naturally rich in protein, fibre, and heart-healthy fats, are being recommended as a wholesome addition to festive treats. With 15 essential nutrients including calcium, magnesium, zinc, and vitamin E, almonds are credited with supporting heart health, blood sugar regulation, and weight management. Bollywood actress Soha Ali Khan emphasized mindful celebrations, saying, “Diwali is a time for togetherness, and as a mother, I want my daughter to enjoy festivities while learning healthier choices. Almonds keep us fuller for longer, helping reduce…