Business - The Purbottar

11 Dec

Axis Max Life’s e-commerce channel reports strong growth; digital buying rises in Northeast

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Axis Max Life Insurance has reported a 52% two-year CAGR in its business sourced through the e-commerce channel during H1 FY26, making it one of the key players in India’s online insurance market. According to the company, the platform has now emerged as an important source for online protection and savings products. The insurer stated that 31% of new policies in FY25 and 35% of policies in H1 FY26 were sourced digitally, reflecting a strong behavioural shift in online buying. The direct-to-consumer web channel alone contributed ₹219 crore APE in H1 with 52% year-on-year growth. Company officials said the performance…

10 Dec

India, Australia push skills mobility with focus on sports economy

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India and Australia have agreed to deepen their partnership in skills development and workforce mobility during a bilateral meeting held in New Delhi as part of the 3rd Australia–India Education and Skills Council (AIESC) meeting. The discussion was led by Minister of State for Skill Development and Entrepreneurship Shri Jayant Chaudhary and Australian Minister for Skills and Training Andrew Giles. Both sides decided to fast‐track the Mutual Recognition of Qualifications and design bridge courses to help Indian workers meet global standards, especially in advanced construction. The talks also highlighted new opportunities linked with India’s bid for the 2030 Commonwealth Games…

10 Dec

Byatikram’s ‘Brain Quest Championship 2025’ Engages Various Schools Across Guwahati

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The ‘Brain Quest Championship 2025’, an intellectually stimulating interschool quiz initiative by the Byatikram Group, is gaining remarkable momentum as the elimination rounds progress across several schools in Guwahati. Supported by Presidency University Bangalore as the Knowledge Partner, Mirchi 95 FM as the Radio Partner, and Byatikram Digital as the Digital Partner, the championship seeks to foster curiosity, analytical thinking, and holistic learning among students. With the theme “Battle of Brains: Knowledge Beyond Classrooms,” the Brain Quest Championship 2025 aims to strengthen critical thinking, general awareness, teamwork, and problem-solving skills among Class 11 and 12 students. The format includes a…

09 Dec

Samsung–Instamart tie-up brings 10-minute Galaxy device delivery to Kolkata users

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Samsung has announced a partnership with Instamart to offer instant doorstep delivery of Galaxy devices including smartphones, tablets and wearables across major Indian metros. The collaboration allows customers to order select Galaxy products on Instamart and receive them in as little as 10 minutes. Samsung said the initiative expands its omnichannel retail strategy by enabling faster access to technology for urban consumers who prefer same-day fulfilment. The move also strengthens its presence across multiple price segments by integrating smartphones and accessories within the quick-commerce delivery ecosystem. Officials from Instamart said the partnership aims to adapt to evolving lifestyles and re-define…

09 Dec

Kolkata paediatric expert urges meningitis vaccination amid rising child cases

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Doctors in Kolkata have raised concern over meningitis, commonly known as brain fever, urging parents to prioritise vaccination following reports of high fatality among children under five globally. According to global figures, meningitis affects over 2.5 million people every year, with nearly 70% of deaths reported among young children. Dr Soumitra Dutta, Senior Pediatric Consultant at Bhagirathi Neotia Woman and Child Care Centre, Kolkata, said vaccination remains the most effective protection. “Immunocompromised individuals, students, travellers, and those living in crowded environments should ensure timely vaccination,” he said, adding that higher vaccine coverage can indirectly protect vulnerable groups. India ranks among…

09 Dec

Turkish Airlines, SAA sign codeshare deal to boost Africa connectivity

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Turkish Airlines and South African Airways have signed a codeshare agreement that will take effect on 1 March 2026, enhancing flight connectivity between Türkiye, Africa and major global hubs. The agreement was signed in Geneva by Turkish Airlines Chairman Prof. Ahmet Bolat and South African Airways CEO Prof. John Lamola. Under the arrangement, Turkish Airlines will place its “TK” code on South African Airways services across cities such as Johannesburg, Cape Town, Durban, Harare, and Windhoek. In exchange, South African Airways will add its “SA” code on Turkish Airlines flights between Istanbul and several long-haul cities including London, Paris and…

09 Dec

Shopsy reports festive boom; Tier-3 cities drive growth

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Hypervalue platform Shopsy by Flipkart has reported a strong festive performance this year, driven mainly by Tier 2, 3 and 4 towns where digital shopping continues to expand. According to the company, orders and new customers saw significant growth, with younger consumers showing high participation across categories. Consumers aged between 18 and 34 accounted for almost 80 percent of orders during the festive period, with the 25–34 age group contributing the highest share. The company also said that repeat customer contribution rose to 90 percent, indicating rising trust in value-based e-commerce. In Guwahati and other Northeastern markets, categories such as…

09 Dec

Sony launches AI-powered ILCE-7V mirrorless camera; Guwahati creators eye upgrade

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Sony India has introduced the ILCE-7V, the fifth-generation Alpha 7 full-frame mirrorless camera, equipped with a newly developed partially stacked Exmor RS CMOS sensor and the updated BIONZ XR2 processing engine. The company says the model brings major improvements in autofocus, subject recognition, and video capability, along with AI-assisted tracking and advanced real-time recognition. The camera delivers up to 30% better autofocus accuracy, supported by 759 phase-detection points and nearly full-frame coverage. Sony also unveiled the FE 28-70mm F3.5-5.6 OSS II lens, which supports high-speed continuous shooting. Sony India said the device is designed for professional and advanced creators who…

09 Dec

Bank of Baroda opens new Zonal Office in Guwahati to strengthen North East operations

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Bank of Baroda has inaugurated a new Zonal Office in Guwahati covering the entire North Eastern region, aiming to strengthen its administrative presence and expand banking operations across Assam and neighbouring states. The bank said the move is aligned with its strategy to broaden physical infrastructure in parallel with digital banking initiatives. The new office was inaugurated by the Managing Director and CEO Dr. Debadatta Chand in the presence of senior officials including Executive Director Beena Vaheed and North East Zonal Head Shiba Pada Nayak. Bank of Baroda said the zonal setup will support improved customer service, faster administrative decision-making…

09 Dec

INNOVATION, DESIGN, TECHNOLOGY AND RIDER EXPERIENCES TAKE CENTERSTAGE ON DAY 2 OF TVS MOTOSOUL 5.0

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TVS Motor Company (TVSM) - a leading global automaker in the two and three-wheeler segment – announced major initiatives on Day 2 of TVS MotoSoul 5.0. The company showcased the Aegis Rider Vision AR HUD Helmet, announced a partnership between TVS Racing and MT Helmets, and launched the TVS Racing Offroad Training Academy. The Aegis Rider Vision Helmet represents a significant leap in rider-focused safety innovation. Built on advanced AR technology, it uses spatial anchoring to project essential information such as navigation cues, speed, safety alerts, and notifications, directly into the rider’s line of sight, ensuring uninterrupted focus on the…