Blog - The Purbottar

15 Sep

NESCAFÉ teams up with Spotify to turn young India’s hustle into a musical anthem

Business BureauBusiness

NESCAFÉ has partnered with Spotify to launch its new “Hustle Anthem”, a rap track positioned as a soundtrack to the energy, ambition and individuality of young India. The initiative brings together different expressions of the “hustle”, including late-night study sessions, creative pursuits, coding, music, art, entrepreneurship and group study. NESCAFÉ said the campaign is aimed at strengthening its long-standing connection with youth by taking its brand presence deeper into music and contemporary youth culture. The launch was led by an immersive brand experience involving creators and cultural trendsetters, with the initiative designed to encourage participation and conversation among young audiences.…

14 Sep

Assam CM at Jorhat DC Meet: Focus on Service Delivery and People-Oriented Governance

Preeti SinghAssam

Chief Minister Dr. Himanta Biswa Sarma today attended the District Commissioners’ Conference, which commenced today at the Jorhat Convention Centre as part of a two-day programme.It may be noted that this is the first District Commissioners’ Conference following the formation of the new State government.The conference will deliberate extensively on the overall development of every district of the State, effective resolution of public needs and grievances, revenue administration and public amenities, infrastructure development, law and order, implementation of State and Central Government schemes, and measures to make administration more responsive and people-oriented."Our DCs are at the forefront of delivering governance…

14 Sep

AJP launches ‘Zubeen Week’; ‘blood donation prog on Monday

Paromita EditorAssam

Assam Jatiya Parishad (AJP) on Sunday launched ‘Zubeen Week’ to commemorate Zubeen Garg and recognise his contribution to Assam’s cultural and public life.The first day of the week-long programme was observed as ‘Nahor Day’, with AJP district, constituency and panchayat committees across the state planting Nahor saplings. The organisation has set a target of planting one lakh Nahor saplings across Assam.The central programme in Guwahati was attended by AJP president Lurinjyoti Gogoi, General Secretary Jagadish Bhuyan, and leaders and workers of the Kamrup Metropolitan district committee. The programme began at Zubeen Garg’s residence in Kharghuli, where party leaders and workers…

14 Sep

Gaurav Gogoi announces Rs 8 lakh grant from MP Fund for upgradation of Jorhat Freedom Fighters’ Bhawan

Paromita EditorAssam

Assam Pradesh Congress Committee (APCC) President and Jorhat Lok Sabha MP Gaurav Gogoi has taken a special initiative to preserve the glorious history of Jorhat’s contribution to India’s freedom struggle and pass it on to future generations.The MP has announced a grant of Rs 8 lakh from his Local Area Development Fund (MPLAD) for the infrastructural upgradation of the Freedom Fighters’ Bhawan of the Jorhat District Freedom Fighters’ Association.Announcing the decision through social media, Gogoi described Jorhat as a witness to an important chapter in India’s freedom struggle. Recalling Jorhat’s inseparable contribution to Assam’s resistance against British rule, Gogoi said…

14 Sep

Redmi 17 5G goes on sale with massive 7,900mAh battery, starts at ₹23,999

Business BureauBusiness

Xiaomi India has announced the sale of its new Redmi 17 5G smartphone, positioning the device around long battery life, 5G connectivity and an enhanced entertainment experience. The smartphone is powered by the Snapdragon 4 Gen 5 Mobile Platform and features a 17.53cm (6.9-inch) HD+ display with up to 120Hz AdaptiveSync and up to 825 nits HBM brightness. The key highlight of the Redmi 17 5G is its 7,900mAh battery, supported by 45W fast charging and up to 22.5W wired reverse charging. The device runs on Xiaomi HyperOS 3 and comes with dual stereo speakers, Corning Gorilla Glass 7i protection…

14 Sep

Bengal Sees Sharp Rise in Dengue Cases; Murshidabad, Kolkata and North 24 Parganas Lead

sunny EditorHealth

Dengue cases are rising sharply across West Bengal, with the state recording 5,002 affected people till September 11, according to the latest health department bulletin. In response, authorities have identified 29 municipalities, 85 community development blocks and 278 village panchayats as dengue hotspots. A State Health Department official said teams are carrying out intensive and random blood sample testing in these areas, where a large number of dengue-positive cases have been reported in the past month. The department is also conducting awareness campaigns to encourage people with prolonged fever to get tested. The state has a defined system for identifying…

14 Sep

Info Edge Reshuffles Leadership with New CFO and Independent Director

nanika EditorBusiness

Info Edge (India) Ltd has announced significant changes to its senior leadership and board, appointing Himanshu Agarwal as Chief Financial Officer (CFO) and Whole-time Director, effective September 17, 2026. The appointment comes as Ambarish Raghuvanshi, who took over as Interim CFO in November 2025, prepares to transition to the role of Finance Advisor and Senior Management Personnel. Raghuvanshi will continue in these positions until October 31, 2026, to support a smooth transition. The company has also appointed Naresh Chand Gupta, former Managing Director of Adobe Systems India, as an Additional Director and Non-Executive Independent Director for a five-year term beginning…

14 Sep

Antaran Exhibit brings 12 artisan entrepreneurs to Kolkata ahead of Pujo

Business BureauBusiness

The Antaran Exhibit, an initiative of the Tata Trusts, has brought together 12 artisan entrepreneurs from seven clusters across India in Kolkata, offering shoppers, designers and retailers an opportunity to explore handcrafted textiles ahead of the festive season. The three-day exhibition, being held from September 11 to 13 at Vicky Gardens in Hindustan Park, Gariahat, from 11 am to 8 pm, showcases cotton and silk sarees, ikats, hand-painted textiles and traditional loom weaves representing diverse craft traditions. The exhibit features Jala and Jamdani weaves and Kalamkari from Andhra Pradesh, Ikat and Tussar silk from Odisha, and handspun Eri, Muga and…

14 Sep

Security Forces Nab Three Alleged Members of KCP, PRE-PAK in Imphal West; Cash and Mobile Recovered

Sonakshi SarkarManipur

Security forces arrested three alleged active members of proscribed insurgent groups during separate operations in Imphal West district of Manipur on September 13, officials said. The operations were carried out by personnel of the Combined Dedicated Operations-IW (CDO-IW), with intelligence inputs corroborated by Assam Rifles units. The three individuals were arrested from different locations in the district and were allegedly involved in activities including extortion. In the first operation, a CDO-IW team, acting on specific intelligence corroborated by 31 Assam Rifles, arrested an alleged active cadre of the KCP (PWG) from the Moidangpok area. The arrested individual was identified as…

14 Sep

Hero MotoCorp launches Glamour X with integrated ABS at ₹1.01 lakh

Business BureauBusiness

Hero MotoCorp has launched the Glamour X 125 with Integrated Anti-lock Braking System (ABS), making it the first motorcycle in the 125cc segment to combine single-channel ABS with an Integrated Braking System (IBS). The new variant, launched in New Delhi on September 11, is priced at ₹1,01,000 (ex-showroom, Delhi) and is now available at Hero MotoCorp dealerships across India. The company said the integrated ABS is designed to improve braking response, vehicle stability and rider confidence across varied road conditions. The motorcycle also features Panic Brake Alert and Hazard Lamps as part of its safety package. The Glamour X 125…