SBI General Insurance has launched a new motor insurance film featuring actor and brand ambassador PankajTripathi as part of its integrated brand campaign, ‘ChuniyeBharosa, ApnoSa‘, reinforcing the importance of choosing a trusted insurance partner for vehicle protection. The latest campaign highlights the company’s focus on building customer confidence by encouraging vehicle owners to look beyond policies and select insurers that offer dependable support throughout the ownership journey. The film will be promoted across television, print, outdoor, OTT and digital platforms to reach a wider audience.
Speaking on the campaign, SBI General Insurance Managing Director and CEO Naveen Chandra Jha said insurance is built on the confidence customers place in their chosen partner. He noted that as vehicles become an integral part of everyday life, consumers increasingly seek insurance solutions that are simple, transparent and dependable. RathinLahiri, Head of Marketing & CSR, said the campaign positions motor insurance as more than a mandatory policy, emphasising the value of reliable claims support and an extensive garage network. PankajTripathi continues as the face of the campaign, reflecting the brand’s values of trust, simplicity and dependability.
The campaign is backed by SBI General Insurance’s motor insurance offerings, including access to over 8,400 network garages, cashless repair facilities, faster claim approvals and a transparent claims process aimed at enhancing customer experience.
The campaign is expected to resonate with vehicle owners in Muzaffarpur, where rising two-wheeler and passenger vehicle ownership has increased demand for reliable motor insurance. Industry observers believe awareness campaigns highlighting trusted claims support, cashless repair facilities and wider service networks could encourage more customers in the city to compare insurers based on service quality rather than premium alone, supporting greater insurance penetration in Bihar’s growing automobile market.