Blog - The Purbottar

18 Apr

Illegal Army CSD Liquor Smuggling Network Unearthed in Assam

Paromita EditorAssam

A massive consignment of liquor of around 150 cases, originally intended for sale through CSD outlets catering to Army personnel, was seized during an attempted smuggling operation at the Canteen Stores Depot near Misamari railway station in Assam on Friday.The joint operation, carried out by Assam Police, the Tezpur-based Gajraj Intelligence Unit, and local Army authorities, exposed a well-coordinated effort to divert restricted supplies into unauthorized channels. Acting on precise intelligence, the team intercepted the consignment while being moved out of the depot premises. The seizure highlights ongoing vigilance and strong inter-agency coordination to curb illegal activities and safeguard the…

18 Apr

Rahul Gandhi Alleges Electoral Map Changes Under Guise of Women’s Reservation Bill

Paromita EditorAssam

Rahul Gandhi on April 18 alleged that the BJP-led central government attempted to alter India’s electoral map under the pretext of a women’s reservation bill. Addressing an election rally, he claimed that states like Assam and Jammu and Kashmir have already experienced such changes, and similar measures could be extended across the country. Gandhi accused Prime Minister Narendra Modi and Union Home Minister Amit Shah of attempting to alter the balance of representation among states. He alleged that such moves could weaken smaller and northeastern states. He termed the alleged proposal “anti-national” and contrary to India’s federal structure, claiming that…

18 Apr

Yamaha refreshes Fascino design, crosses 1.5 million production mark

Business BureauBusiness

India Yamaha Motor Pvt. Ltd. has announced a design upgrade to its Fascino 125 Fi Hybrid scooter, aiming to strengthen its appeal among young, style-conscious urban riders. The updated model features a refreshed rear design with a trimmed length, giving it a more compact and contemporary silhouette while improving manoeuvrability in city conditions. The redesign focuses on a sculpted tail section with new taillights, flashers, and Yamaha’s signature V-shaped taillight, offering a premium and balanced rear profile. Developed by Yamaha’s India-based R&D team, the enhancements, including new decals, are based on customer feedback and reflect a design-led, customer-centric approach. Chairman…

18 Apr

Indriya signs Krithi Shetty for Akshaya Tritiya campaign push

Business BureauBusiness

Indriya, Aditya Birla Jewellery, on April 16 announced a long-term partnership with actor Krithi Shetty, beginning with its Akshaya Tritiya 2026 campaign, as the brand looks to deepen consumer connect and expand its market presence. The campaign, launched around Akshaya Tritiya, highlights themes of prosperity, continuity and new beginnings, positioning jewellery as an emotional experience rather than a transactional purchase. Krithi Shetty, known for her contemporary yet culturally rooted appeal, is projected as a reflection of the “modern Indriya woman” — confident, expressive and tradition-driven. Set against a festive backdrop, the campaign film shows the actor engaging with temple-inspired jewellery…

18 Apr

ABD Maestro bags ‘Distiller of the Year’ at icons of Whisky 2026

Business BureauBusiness

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers (ABD), has been awarded ‘Distiller of the Year’ at the 15th Icons of Whisky India Awards 2026, marking a major milestone in its first year of operations. The company, which has built a portfolio of ten brands across categories and expressions within a year, was the only Indian firm to receive the honour alongside six global players. Held in Gurugram, the Icons of Whisky Awards are regarded as a global benchmark for excellence in whisky innovation, craftsmanship, and leadership. The recognition underscores ABD Maestro’s growing…

18 Apr

HPCL delivers over 201 lakh LPG cylinders in April surge, distributor network drives timely supply

Business BureauBusiness

Hindustan Petroleum Corporation Limited (HPCL) has delivered over 201 lakh LPG cylinders across India between April 1 and 16, underlining robust demand and the critical role of its distributor network in ensuring uninterrupted supply. The company said distributors remain the backbone of its LPG ecosystem, managing inventory, coordinating logistics, and ensuring timely deliveries across urban, semi-urban, and rural markets. With rising booking volumes, distributors have focused on faster stock rotation and efficient coordination with bottling plants and transport teams. HPCL reported supplying over 4.30 lakh 5-kg Free Trade LPG cylinders and more than 22,500 2-kg cylinders, catering to migrant workers…

18 Apr

Turkish Airlines revamps India routes menu with local flavours

Business BureauBusiness

Turkish Airlines has introduced a refreshed Economy Class catering service for Indian travellers, bringing locally curated menus onboard its Mumbai and Delhi flights from February 1, 2026. The move, part of the airline’s “OneTeam Passionately Turkish” initiative, aims to enhance passenger experience by blending Turkish hospitality with Indian culinary preferences. The airline said the new menus have been developed in collaboration with specialty chefs known for their expertise in regional cuisine. The outbound menu from India includes hot breakfast options such as omelette with tandoori paneer, chana masala with garlic spinach and poori, and banana pancakes. These are complemented by…

18 Apr

Arunachal Speaker Tesam Pongte Completes Census 2027 Self-Enumeration

nanika EditorArunachal Pradesh

In a proactive move designed to champion civic engagement and highlight the importance of the forthcoming Population Census 2027, the Speaker of the Arunachal Pradesh Legislative Assembly (APLA), Tesam Pongte, has officially completed his self-enumeration process. By leading the charge, the Speaker aims to set a powerful example for the citizens of the state, underscoring that active participation in this nationwide exercise is a fundamental responsibility of every resident. The initiative serves to spotlight the critical nature of the Census, which remains the cornerstone for effective policy formulation, strategic resource allocation, and long-term development planning. As authorities gear up for…

18 Apr

WhatsApp Business Rolls Out Advanced Filtering to Curb Spam Overload

anuprova EditorTechnology

Meta has officially rolled out an enhanced filtering system for WhatsApp Business, aimed at providing relief to entrepreneurs and customer support teams frequently overwhelmed by unsolicited messages. This update introduces sophisticated sorting capabilities, allowing business owners to isolate critical customer inquiries from automated marketing noise and potential spam. By leveraging new tab-based categorization, users can now instantly filter their inboxes by "Unread," "Groups," or custom labels, effectively decluttering their workspace in seconds. For small business owners who rely on WhatsApp as a primary communication channel, this update addresses a long-standing pain point. Previously, high-volume accounts often struggled to distinguish genuine…

18 Apr

Trauma care in focus: Experts flag rising road accidents, fragility fractures in India

Business BureauBusiness

With trauma emerging as a leading cause of death and disability in India, healthcare experts have called for a comprehensive approach combining prevention, early intervention, and advanced treatment to address the growing burden. At a press conference titled “Rebuilding Lives: Advancing Trauma Care in India,” clinicians and industry representatives highlighted the dual challenge of road traffic accidents and osteoporosis-related fragility fractures, which together account for a significant share of trauma cases nationwide. India continues to record a high number of road accidents, particularly affecting the young and economically productive population, often resulting in complex injuries such as long bone fractures…