Blog - The Purbottar

08 Apr

Oriflame’s Whosthat360 North-East Yatra Empowers Youth with Business Opportunities

Business BureauBusiness

Swedish beauty and wellness brand Oriflame has launched its month-long “Whosthat360 North-East Yatra” from April 7, aimed at promoting social selling as a viable income opportunity among young consumers. The initiative spans 13 cities across the Northeast and eastern India, combining beauty experiences with entrepreneurship outreach. The yatra commenced at Lady Keane College in Shillong and will travel through Agartala, Aizawl, Dimapur and Kohima before entering Assam. In the state, it will cover Guwahati College on April 21, followed by stops in Nagaon and Dibrugarh. The tour will further move to Itanagar, Siliguri and Durgapur, concluding in Kolkata on May…

08 Apr

TAFE launches JFarm Rajasthan to boost farm productivity, strengthen sustainable practices

Business BureauBusiness

Tractors and Farm Equipment Limited (TAFE), one of the world’s largest tractor manufacturers, inaugurated its adaptive research centre, JFarm Rajasthan, at Bhawani Mandi on April 2, 2026, aimed at enhancing farm productivity and empowering farmers through sustainable practices. The facility was inaugurated by Sandeep Sinha in the presence of local government representatives, dealer partners and farmers, with opening remarks by T. R. Kesavan. The state-of-the-art centre includes a Customer Experience Centre for live product demonstrations, a Product Training Centre for hands-on technical training, and a Farmer Interaction Center focused on knowledge sharing and modern agricultural techniques. TAFE said the integrated…

08 Apr

Authorities Begin Regulated Rescue from Lachen as Road Damage Blocks Taram Chu

Sonakshi SarkarSikkim

The rescue and evacuation of stranded tourists in North Sikkim began on Wednesday under a regulated movement plan issued by the District Magistrate of Mangan, as authorities stepped up efforts to bring back those stuck in the Lachen sector. According to the plan, around 30 vehicles were scheduled to leave Lachen early in the morning and move towards Thangu. Officials said the vehicles would proceed further to Donkyla only after receiving clearance from the Army, as part of a coordinated and carefully monitored rescue operation. All other vehicles have been asked to remain on standby at Lachen until fresh instructions…

08 Apr

Rescue Teams Mobilize; Hundreds of Tourists Safely Moved Amid Taram Chu Road Breach

Sonakshi SarkarSikkim

The evacuation of tourists stranded in North Sikkim has started, bringing relief to hundreds who had been stuck for the past few days due to a damaged road.District Collector Anant Jain confirmed the development while speaking to Sikkim Chronicle. He said that rescue and evacuation teams have already begun moving people out from the affected areas in a phased manner.According to officials, around 170 vehicles and nearly 70 bikes have so far reached Donkela as part of the ongoing operation. These vehicles are being used to transport tourists safely from the stranded locations. Nearly 1,200 tourists had been stuck in…

08 Apr

Dibrugarh Hospitality Landmark: Assam City Welcomes Its First International Hotel Chain

nanika EditorAssam

In a major turning point for the hospitality sector in Northeast India, Marriott International has announced the signing of Courtyard by Marriott Dibrugarh. This marks a historic moment for the "Tea City of India," as it prepares to welcome its first-ever international hotel chain. Tulip Estates is collaborating on the project's development, while NILE Hospitality will manage it. Strategically located at Chowkidinghee in the heart of the city, the hotel is designed to cater to the evolving needs of both corporate executives and leisure tourists visiting the region. The upcoming property will feature 75 elegantly appointed rooms and suites. Aiming…

08 Apr

Post-meal walking: A game changer for blood sugar control

Sonakshi SarkarHealth

A short, brisk walk after eating might be one of the simplest and most effective ways to boost your health — especially if you have diabetes or struggle with high blood sugar levels. According to recent health insights, timing is key. Instead of walking immediately after your last bite, experts suggest waiting 10 to 15 minutes before heading out. This short delay aligns perfectly with the time when blood glucose levels start to rise, making your walk more effective in blunting glucose spikes and aiding digestion. For most people, 10–20 minutes of light to moderate walking at a pace of…

08 Apr

Tata Motors launches Intra EV Pickup at Rs 11.95 lakh, expands electric CV portfolio

Business BureauBusiness

Tata Motors Limited has announced the launch of its all-new Intra EV Pickup, further strengthening its leadership in India’s electric commercial vehicle segment. Priced at an introductory ₹11.95 lakh (ex-showroom), the vehicle will be available across dealerships nationwide. The launch marks a significant expansion of Tata Motors’ electric small commercial vehicle portfolio, combining the proven Intra platform with a purpose-built electric architecture. Managing Director and CEO Girish Wagh said the move aligns with the company’s push for scalable, sustainable mobility solutions backed by strong government support and ecosystem partnerships. Designed for high productivity, the Intra EV Pickup offers a payload…

08 Apr

Overseas Election Experts Arrive in Guwahati

riya EditorAssam

Twelve foreign delegates from Election Management Bodies of several countries, along with three representatives of the Election Commission of India, arrived at Lokapriya Gopinath Bordoloi International Airport in Guwahati on Wednesday. The delegation has come for a two-day tour under the International Election Visitors Programme (IEVP) for a two-day visit, in connection with the April 9 Assam Legislative Assembly elections, marking a significant step towards global electoral collaboration and observation. “The visiting team comprises representatives from countries including Angola, Bhutan, Egypt, Portugal, Sri Lanka, Mexico, Benin and Croatia,” a statement issued by the joint chief electoral officer, Assam, said. The…

08 Apr

Over 2.5 Crore Voters to Decide Fate of 722 Candidates in Assam Elections

Sonakshi SarkarAssam

The Election Commission of India has completed preparations for the Assam Legislative Assembly Elections 2026, which will be held in a single phase on April 9. Officials said all steps have been taken to ensure that polling is conducted in a free, fair and peaceful manner across all 126 constituencies.Chief Electoral Officer Anurag Goel said administrative and logistical arrangements are in place. Central observers have already been deployed to monitor law and order, along with election expenditure during the polling process. A total of 2,50,54,463 voters will cast their votes to decide the fate of 722 candidates. The electorate includes…

08 Apr

Indian Army Opens Blocked Roads in Sikkim, Evacuation Underway

riya EditorSikkim

Stranded tourists in Lachen, Sikkim, are being evacuated through a cleared route by the Indian Army following heavy snowfall. This operation began on Wednesday morning and involves the Border Roads Organisation (BRO) in collaboration with the District Administration and local officials. The evacuation is executed in batches to handle the challenging terrain effectively. Key officials, including District Collector Anant Jain and SP Mangan LB Chettri, supervised the process on-site. Officials praised the resilience and community spirit of Lachen's residents during this challenging time, noting the strong response from local organizations and stakeholders, which has garnered appreciation from the tourists and…