12
Mar
Assam's GI-tagged joha rice, renowned for its distinctive aroma and flavor, is set to be exported to the United Kingdom and Italy, following the recent launch of a 25 metric tonne shipment overseen by Assam's agriculture minister, Atul Bora. This landmark event was facilitated by the Agricultural and Processed Food Products Export Development Authority (APEDA) in partnership with the state agriculture department, with the shipment executed by M/s Safe Agritrade Pvt Ltd, a registered exporter known for specializing in rice and spices. Joha rice, an indigenous aromatic variety from Assam, obtained its Geographical Indication (GI) tag in 2017, and is…
