09
May
Bandhan Mutual Fund has launched a new Mother’s Day campaign titled “Lalla Don’t Buy”, blending humour and nostalgia to encourage mindful spending and long-term financial planning among young consumers. The campaign film presents a modern twist on the traditional lullaby, where mothers urge their grown-up children to stop late-night scrolling and impulsive online shopping. The campaign highlights the growing culture of doom-scrolling, flash sales, and algorithm-driven online purchases, while delivering a message on financial discipline and future investments. The film portrays mothers continuing to worry about their children’s habits even after they become financially independent adults. Speaking about the campaign,…
