Business Bureau

BHIM Payments App, developed by NPCI BHIM Services Limited, has launched its ‘Mahi Way’ campaign as part of a broader strategy to strengthen its positioning in India’s rapidly expanding digital payments market. The campaign underscores BHIM’s focus on simplicity, security and instant transactions, targeting both existing users and first-time adopters. Fronted by brand ambassador Mahendra Singh Dhoni, the campaign leverages his calm and dependable persona to build trust among consumers. Built around the messaging “BHIM App se karo pay, it’s the Mahi Way,” it highlights everyday payment scenarios where users prioritise clarity and reliability. The campaign also showcases BHIM’s scan-and-pay…

Tata Motors reported robust performance in Q4 FY26, recording total sales of 1,32,465 units across domestic and international markets, marking a 25% year-on-year rise from 1,05,643 units in Q4 FY25. March 2026 sales stood at 47,976 units, up 17% from 41,122 units a year earlier. Growth was led by commercial vehicle segments, with domestic CV sales rising 18% in March and 26% in Q4. Medium and heavy commercial vehicle (MH&ICV) sales also registered a 16% increase in March and 26% growth in Q4. For the full financial year, total sales grew 14% to 4,28,329 units, driven by strong demand recovery…

Hyatt Hotels Corporation has appointed Vikas Chawla as President – India & Southwest Asia, marking a key leadership move as the company accelerates expansion in one of its fastest-growing markets. The newly created role, effective April 1, 2026, signals Hyatt’s intent to deepen its footprint across India and the broader region. Chawla will report to David Udell and will oversee strategy, growth and performance. With over 30 years of global experience, he is expected to drive Hyatt’s brand-led expansion and strengthen its position among premium travellers. “The scale of opportunity in India is immense,” Udell said, highlighting the need for…

Aakash Educational Services Limited (AESL), a leading test preparatory services provider, has signed a Memorandum of Understanding (MoU) with the Indian Army to extend educational support and welfare benefits to serving personnel, veterans, and their families. The agreement, signed by Colonel, Ceremonial & Welfare, Indian Army, and Dr Yash Pal, Chief Academic & Business Head, Delhi-NCR, AESL, aims to provide nationwide scholarships and special provisions for Army students enrolling at AESL centres across India. Under the MoU, AESL will offer full fee waivers—except registration—for wards of personnel who died in service, 100% tuition waivers for wards of gallantry awardees and…

Tata Salt has reinforced its leadership in India’s iodized salt segment after emerging as the highest in purity among 100 brands tested in an independent laboratory study conducted in 2023. The nationwide evaluation, based on an Independent Claim Test Study, positions Tata Salt as a benchmark for purity and authenticity across the country. A pioneer since 1983, Tata Salt said the latest validation reflects its continued focus on rigorous quality checks and adherence to stringent internal and regulatory standards. The brand emphasized its commitment to delivering refined, high-quality iodized salt, strengthening its position as a trusted household name. Deepika Bhan,…

India reinforced its commitment to outcome-driven development financing at the Outcomes Finance Alliance (OFA) Summit 2026 in Cape Town, with Minister of State (Independent Charge) for Skill Development and Entrepreneurship and MoS Education Jayant Chaudhary underscoring the need for measurable impact in skilling and human capital investments. Speaking at the March 25–27 summit, Chaudhary participated in a high-level plenary on unlocking public-private funding, alongside representatives from South Africa, Switzerland, and financial institutions. He emphasised aligning public, private, and philanthropic capital to deliver tangible outcomes in education, livelihoods, and workforce development. “The real challenge is ensuring investments translate into measurable outcomes…

Cipla Health Limited has expanded its oral rehydration portfolio with the launch of a new Masala Guava flavour under its Prolyte ORS brand. The product is based on the World Health Organization-recommended Oral Rehydration Salt (ORS) formulation and aims to combine clinical effectiveness with a taste suited to Indian preferences. The company said the new variant is designed to make hydration both effective and enjoyable, blending science-backed relief with a flavour familiar to Indian consumers. With this addition, the Prolyte ORS portfolio now offers eleven flavours, reflecting growing demand for hydration solutions that balance efficacy with taste. Commenting on the…

Truecaller has announced it has crossed 500 million users worldwide, marking a major milestone in its effort to build safer and more trusted communication. The platform added over 50 million users in 2025 alone, highlighting rising global demand for protection against spam, scams, and unwanted calls. India continues to be the company’s largest market, with over 350 million users, while 150 million users are based outside the country. The platform has also crossed 4 million paying subscribers globally, strengthening its revenue stream. “This is an important milestone for us,” said Rishit Jhunjhunwala, noting that the growing user base reflects increasing…

Guwahati is set to host one of its biggest youth music events as teen pop boy band OutStation returns to the city on April 4, 2026, to launch their second single ‘Aaj Kal’ at Silpagram. The free-entry event has already seen over 10,000 RSVPs, signalling massive anticipation among fans and marking a notable moment in India’s emerging pop scene. Organisers expect a large turnout, similar to the band’s previous Guwahati performance in December. The highlight of the evening will be a synchronised crowd sing-along of ‘Aaj Kal’, aimed at creating a record-setting live launch experience. The band said they chose…

In an increasingly uncertain world, insurance riders are emerging as a key tool to strengthen financial protection beyond basic life cover. While traditional life insurance policies primarily cover death, experts say risks such as illness, accidents, disability, and income loss can be equally disruptive during a person’s lifetime. Riders, also known as add-ons, allow policyholders to enhance their base insurance plans by covering specific risks like critical illness or accidental disability. These optional benefits are designed to provide a more comprehensive safety net without the need to purchase multiple standalone policies, making them both cost-effective and easy to manage. Industry…