Business Bureau

Mobil launched a campaign called "Trucking is Hard; Choosing Engine Oil Shouldn't Be," aiming to help truckers choose the right quality engine oil for their trucks. The campaign prioritizes truckers' needs and age, making purchasing decisions easier and more convenient.Mobil has simplified product labels by renaming products, using icons, and easy claim language. The company has launched an initiative to promote sustainable packaging with 50% Post-Consumer Recycled (PCR) plastic pails for engine oil, making Mobil Delvac™ products the first in India. Mobil also introduced Mobil Delvac™ Modern and Mobil Delvac™ Legend, offering engine protection and longer replacement intervals for new…

Toyota Kirloskar Motor (TKM) announced the start of bookings and the prices of its latest offering - The All New Toyota Rumion which was launched earlier in August 2023. Available in six grades, this extraordinary new compact B-MPV is expected to set new standards with its unmatched space and comfort, excellent fuel efficiency, stylish and premium exterior design.The latest offering by TKM will be available at ex-showroom prices from Rs.10,29,000 to Rs. 13,68,000 with deliveries expected to commence from 8 September onwards. This 7-seater MPV is powered by the 1.5-litre K series petrol engine, featuring the Neo Drive (ISG) technology…

Abbott has launched the 'Vertigo Coach' app in India, a digital health solution for people with vertigo. The app provides information and resources to manage their condition holistically, empowering them with lifestyle choices and exercise tips. It can be downloaded on the Apple App Store and Google Play Store. Vivek V Kamath, Managing Director, Abbott India Limited, emphasizes, “We are committed to helping people with vertigo make any necessary lifestyle changes and stick to their treatment better with such comprehensive digital solutions. This can help them move forward in life with confidence.” The Vertigo Coach app is a comprehensive platform…

The Advertising Standards Council of India (ASCI) proudly unveils the ASCI Academy, a pioneering initiative poised to amplify the advertising industry's capacity to create more responsible and progressive advertising campaigns. Building upon ASCI's established corrective role which comes alive post ad publication, this pioneering platform embeds self-regulation right at the point of the inception of advertisements. The ASCI Academy empowers industry professionals, including influencers and students, with a foundational understanding of advertising regulations and ethical practices. Its mission is to cultivate responsible advertising professionals, upholding consumer trust in brands in today's digital landscape. The academy offers diverse online, in-person, and…

Indian consumers prioritize quality as primary factor in purchase, with , nearly one in every two Indian consumers is prioritizing it. The latest research by Dulux shows that Indian consumers trust the brand and it’s superior quality products to keep their homes looking good year after year. AkzoNobel India Limited, a leading paints and coatings company, launched Dulux Assurance in 2021, offering a three-month warranty program for Dulux Paints. This comprehensive program ensures perfect color, finish, and coverage on select products, aiming to meet Indian consumers' expectations. As AkzoNobel's first-ever warranty program in India, Dulux AssuranceTM provides "A COAT OF…

JSW Paints, part of JSW Group, promotes transparency in the Indian paint industry to empower consumers and protect the environment. The new campaign, featuring Alia Bhatt's iconic character Sawalia, aims to empower Indian consumers with the right information for making paint choices. JSW Paints' visually captivating film educates customers about PIXA's benefits, launching across TV channels, digital platforms, and other platforms.The heart of the new JSW Paints campaign revolves around the best in class coverage offered by Pixa. This unique product proposition is showcased through innovative elements coming live in a cinematic narrative featuring brand ambassadors Alia Bhatt and Ayushmann…

TVS Motor Company launches the highly anticipated TVS X, its flagship crossover EV, focusing on sustainable mobility solutions globally. This innovative vehicle boasts industry-first attributes and is expected to revolutionize the industry. TVS Motor Company's revolutionary electric mobility machine sets a new benchmark with stunning design, unmatched performance, and cutting-edge tech features. As a frontrunner in sustainable mobility solutions, the company aims to transform the EV segment and reaffirm its commitment to a cleaner future. The TVS X is a lean-mean-clean electric vehicle designed for young Indians, offering thrilling acceleration and impressive range. Powered by rider-first engineering, it features a…

The Ministry of Skill Development and Entrepreneurship organized a brainstorming workshop with Sending Organizations (SOs) to promote knowledge sharing and facilitate dialogue on skilled candidate mobility to Japan under the Technical Intern Training Program and Specified Skill Workers programs. The workshop was chaired by Shri Atul Kumar Tiwari, Secretary, MSDE. Additional Secretary, MEA, Shri Anurag Bhushan also participated in the workshop along with other senior ministry officials. The workshop aimed to address challenges faced by Sending Organizations and students, share experiences, explore effective monitoring practices, and engage in solution-driven discussions. Shri Atul Kumar Tiwari, Secretary, Ministry of Skill Development and…

Physics Wallah, a leading Indian Ed-Tech company, has launched a new offline center called PW Vidyapeeth. Students can secure up to 100% scholarships through PWNSAT 2023, offering 200 crores in scholarships for meritorious students. The exam is conducted in both offline and online modes and is open to students from class 6 to 12, as well as droppers aspiring to study for JEE or NEET. The PWNSAT exam will be held on October 1st, 8th, and 15th, 2023, in offline mode and online mode. Registration can be completed through the PW website, app, or Vidyapeethcenter until October 15th, 2023. Results…

Royal Stag Barrel Select Large Short Films, Motley Movies, and Trigger Productions have released their latest short film, 'Man Woman Man Woman'. Written and directed by Naseeruddin Shah, the 26-minute film tells the story of love and companionship between two generations. Starring Ratna Pathak Shah, Tarun Dhanrajgir, Saba Azadand Vivaan Shah, the film depicts the complexities of relationships in the modern world. Set in contemporary times, the film explores the dating lives of two couples who share common interests but eventually find themselves at a crossroads. The film captures the essence of unconditional love, romantic and familial, and delivers a…