11
Sep
Swedish holistic beauty and wellbeing brand Oriflame has launched its new Optimals Hydra Radiance Range in India, adding to its popular Optimals skincare line. The collection is designed to simplify routines while ensuring hydration, barrier strengthening, and microbiome balance for all skin types. Dermatologically tested, the Hydra Radiance products aim to deliver results with minimal effort, in line with the growing trend of “skinimalism.” Oriflame says the range combines science and sustainability, offering solutions for young professionals, parents, and consumers seeking healthier, glowing skin. “The new Optimals Hydra Radiance range offers routines that are easy to follow yet deliver meaningful…
