Running out of mobile data during an online class, an important video call or while navigating an unfamiliar city can disrupt everyday life. Vodafone Idea (Vi) is seeking to address such situations with the launch of what it describes as India’s first prepaid family plan, allowing customers to share data with family members across the country.
Available through the Vi app, the new proposition enables active Vi prepaid subscribers to create a family group of up to four members, including one primary member and three secondary members. Each member retains their individual prepaid plan and validity, while being able to share 500 MB of data at a time with another family member who needs it.
The company said every member would also receive guaranteed discounts of up to 10% on each recharge made through the Vi app. Families can be formed across telecom circles, with access to shared connectivity, family management features and exclusive rewards.
Avneesh Khosla, chief marketing officer of Vi, said the initiative reflects the belief that connectivity should offer greater flexibility and help families remain connected whenever required, regardless of their location.
The launch is supported by an advertising campaign featuring Shah Rukh Khan, showing how family members living in different Indian cities can stay connected. The campaign reinforces Vi’s “Vi Pe Sab Hain VIP” brand promise.
By combining data sharing with recharge savings, Vi aims to make prepaid connectivity more convenient for families while retaining individual plans for every member.