Sony India has launched its new BRAVIA 7II television series in the country, introducing its first True RGB LED technology aimed at delivering enhanced colour accuracy, deeper contrast and a more immersive home entertainment experience. The company announced that pre-bookings for select BRAVIA 7II models have commenced from May 28. The new BRAVIA 7II series is powered by Sony’s RGB Backlight Master Drive Pro technology, which independently controls red, green and blue LEDs to improve colour precision, brightness and black levels. Combined with the Cognitive Processor XR, the television is designed to reproduce visuals and sound in a way that mirrors human perception. The lineup includes 55-inch, 65-inch, 75-inch, 85-inch and 98-inch models, with larger variants scheduled for release later this year.
The television features RGB Triluminos Max, Smooth Colour Gradation, XR Contrast Booster, XR Motion Clarity and XR Clear Image technologies. It also supports Dolby Vision, Dolby Atmos, HDR10, HLG and IMAX Enhanced content. For gaming enthusiasts, the BRAVIA 7II offers 4K 120Hz support, HDMI 2.1, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and dedicated PlayStation 5 optimisations.
In Guwahati, the launch is expected to strengthen Sony’s position in the premium television segment as demand for large-screen smart TVs continues to rise among urban consumers. Electronics retailers in the city have witnessed growing interest in premium home entertainment products, driven by increasing adoption of streaming platforms, gaming consoles and high-end home theatre setups. Industry observers believe Sony’s focus on advanced display technology and AI-powered features could attract affluent buyers seeking a cinema-like viewing experience at home. The BRAVIA 7II series will be available through Sony retail stores, the ShopatSC platform, major electronics outlets and leading e-commerce platforms across India. The 55-inch model is priced at Rs 2,21,990 as a best-buy offer, while the 65-inch variant is priced at Rs 2,74,990. Larger screen models are expected to be launched by the end of June and July 2026.